Local inventory ads onboarding guide

Upload a feed

This is step 3a of local inventory ads setup.

This article describes how to upload a primary feed to enable local inventory ads.

To submit product data through API, learn more about the Google Content API.

The product feed is a list of all of the products that you sell with attributes that describe the products. Some attributes are required for all items, some are required for certain types of items, and others are recommended.

Note: Not providing a required attribute may prevent that particular item from showing up in results, and not providing recommended attributes may impact the ad’s performance.

Build your product feed

Step 1: Create a delimited text file, an XML file, or use API

To start, create either a delimited text file (recommended) or an XML file or use API.

Step 2: Tell us about the products you sell in stores

Your product feed is Google’s source of information about your products. The information you submit in this feed is what appears to shoppers searching for your products. Learn more about the local inventory ads product feeds specification.

Sample product feed for local inventory ads.

Attribute

Tips

id

 

title

 

description

 

image_link

 

condition

You may only use 'new,' 'used,' or 'refurbished' as values.

gtin

 

brand

If you have a manufacturer part number for a product, include mpn. If you do not have gtin, mpn + brand are required. See more information in the Products Feed Specification.

google_product_category

Follow the Google product category guidelines.

excluded_destination If you want to exclude the product from serving on Shopping Express, set to "Shopping Actions".

Apparel items required attributes

Apparel items require several additional attributes in the local products feed.

Attribute

Tips

item_group_id

Include for items with variants using any of the below product attributes.

color

 

size

 

gender

 

age_group

 
google_product_category Follow the Google product category guidelines.

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