About the local feeds partnership program

This article provides details on the eligibility requirements for the local feeds partnership program.

The local feeds partnership program is a way for retailers to participate in local inventory ads or free local product listings without having to create their own primary and local product inventory feeds. POS/inventory data providers can provide sales and inventory data to Google on behalf of retailers.

Set up local feeds with Pointy from Google

Eligible retailers can use Pointy from Google to easily set up local feeds on Google. Available for retailers located in the US, CA, UK & IE. Get started.

Current POS/inventory data partners

Provider Countries serviced
Cayan US
dbaPlatform Global
Ecrebo UK
Epicor US
Lynkem CA, US
MapAds DE, UK, US
Napp Solutions BR
NearSt AU, CA, DE, FR, IE, NZ, NL, UK, US
Shopify Global
TakuLabs CA, US
VersaCommerce DE
Youbuyda AT, CH, DE, NL

Before you get started, ensure you meet the program's eligibility requirements.

POS/inventory data provider eligibility requirements

If you're a POS/inventory data provider who would like to submit your customers' data to Google, learn how to get started.

Retailer eligibility requirements

To join the program as a retailer, you must meet these requirements:

  • Store: You'll need at least one physical store with at least 50 identifiable products. Learn more about unique product identifiers
  • Local inventory ads or free local product listings: You can't already be using local inventory ads or free local product listings.
  • POS/inventory data providers: Authorize your POS/inventory data provider to provide your store's sales or inventory data to Google.
  • Inventory checks: Allow Google to perform in-store inventory verifications in a subset of your stores.

If you're using one of our existing POS/inventory data providers and are interested in having them submit your transaction data to Google on your behalf, learn how to get started.

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