Implement pickup later with your product feed

In order to implement the pickup later feature using your product feed, you must meet the following requirements:

  1. You must be active for shopping ads.
  2. You must satisfy all requirements for local inventory ads.
  3. You must be able to identify your store locations which are eligible to fulfill online orders.

Note: It is not possible to submit store-level in-stock inventory with your product feed. If you want to submit store-level in-stock inventory, please implement pickup later using inventory feeds.

How to implement pickup later with your product feed

Follow the steps below to implement the pickup later feature using your shopping ads product feed:

  1. Set up your accounts
  2. Enable the local inventory ads program
  3. Submit your product data
  4. Review the landing page requirements for pickup later. Request a review of your landing page by filling out this form. Select “I want to implement additional features”
  5. Enable local inventory ads in your Shopping campaign

Select participating Google My Business locations

By default, Google will serve local inventory ads for all store locations in a linked Google My Business account.

If all of your store locations are eligible to fulfill online orders, select the Google My Business location group that contains all of your store locations during account linking.

If only a subset of your store locations are eligible to fulfill online orders, organize these stores into a separate location group. During account linking, select this location group.

If you are unable to re-organize your listings into location groups, please reach out to our support teams by filling out this form and selecting “I want to implement additional features.”

Landing page requirements

The landing page must represent only a single merchant’s store and meet the following requirements on both desktop and mobile devices, including tablets:

  • Display the option to pick up a product on page or in your checkout flow.
  • Allow shoppers to select the store where their order will be shipped.
    • Stores can be displayed after clicking on a link (for example: “check availability”) or by entering a postal code or address.
    • Alternatively, store selection can occur in your checkout flow after a shopper has added an item to their cart.
  • Display the item’s price on your product page.
    • Note: the price must match the value of the price attribute in your primary feed.
  • Indicate pickup cutoff time and pickup fee (if a pickup fee will be charged).
    • This may be displayed in your checkout flow alongside store selection.
  • Provide an option to select other store locations.
    • This may be displayed in your checkout flow alongside store selection.
  • Allow users to complete and pay for their order on your website.
  • Provide a pickup confirmation message when the order is ready (for example: email or SMS).

Feed requirements

In addition to the feed requirements for Shopping Ads, you must add the following attributes to your primary feed:

Attribute

Optional or required?

Possible values

Note

pickup method

Required

ship to store, not supported

Do not submit the following values:

  • buy
  • reserve

For each product that is eligible to be fulfilled at one of your store locations, submit “ship to store”

For all other products, submit “not supported”

pickup sla

Required

3-day,
4-day,
5-day,
6-day,
7-day,
multi-week

Do not submit the following values:

  • same day
  • next day

Submit the maximum amount of time it will take for you to fulfill an online order to one of your stores.

pickup_link_template

Required

URL parameter or URL path

Submit the same value as the link attribute

mobile_pickup_link_template

Optional

URL parameter or URL path

If you have a mobile-optimized page, submit the same value as the mobile_link attribute

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