Google's inventory verification program checks product information in your local stores to ensure it matches the information you provide in your data feeds. This program also ensures the accuracy of information in local inventory ads and free product listings. Learn more about requesting inventory verification
Required inventory verifications per landing page experience
You can initiate inventory verification checks after submitting your product data and validating your inventory contact. Depending on your landing page experience, you need to complete a minimum number of inventory verifications.
|Number of inventory verifications per number of stores|
|Landing page experience||1-2 stores||3+ stores|
|Google hosted local storefront||1||3|
|Merchant hosted local storefront (basic)||0||0|
|Merchant hosted local storefront (full)||0||0|
Inventory verification process
After you request inventory verification, Google emails you to confirm that your account is ready for the inventory verification stage. Here's how the inventory verification process works:
- You submit your store representative’s contact information and their availability to conduct the review. This person can be someone who works in your store, a marketing team member, or an intern.
- On an agreed upon date, Google emails your store representative a survey form with a random selection of 100 products pulled from the store’s data feeds. Using the form, the store representative ensures the product information matches what’s actually in the store. The form is compatible with all browsers.
- The store representative also needs to photograph some products, clearly showing the product label and shelf price or price tag.
The entire inventory verification process takes approximately 2 hours per store. The survey form must be completed within the same business day. Once you have completed the inventory verification, submit the survey to transfer the results.
Once your local inventory ads or free local listings are live, Google may require additional inventory verifications to be conducted. These checks help ensure that product, price, and availability information of your local products continues to be accurate. We recommend updating price and availability changes in your inventory data as frequently as possible and refreshing your inventory data at least once per day.