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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Local inventory onboarding guide

Implementation guide

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To show your local products on Google, provide information about your business, stores, and products. Use this implementation guide to set up either local inventory ads or free local product listings.

Tip: Auto-feed crawl is now available for local inventory ads. This enables you to automatically generate local inventory feed using the product availability information on your website. Learn more about Auto-feed crawl for local inventory ads.
  • Are you interested in onboarding via API? Learn more.
  • Are you a retailer interested in having your POS/inventory data provider submit your inventory data to Google on your behalf? Or, are you a POS/inventory data provider who would like to submit your customers' data to Google? Learn how to get started.
Tip: Eligible retailers in the US, CA, UK, and IE can use the product reader or local inventory app to automatically add their in-store products to Google for free. Get started.
Step 1 of showing your local products on Google is setting up your accounts

Step 1: Set up your accounts

Step 2 of showing your local products on Google is enabling local inventory ads or free local product listings

Step 2: Enable local inventory ads or free local product listings

Step 3 of showing your local products on Google is adding your business information

Step 3: Add your business information

Step 4 of showing your local products on Google is linking your Google My Business account and selecting your location groups

Step 4: Link your Business Profiles using your Business Profile Manager and select your business group

Step 5 of showing your local products on Google is creating, registering and submitting your feeds

Step 5: Create, register, and submit feeds

  1. Create a primary feed
  2. Create a local product inventory feed
  3. Register and submit local feeds
Step 2 of showing your local products on Google is enabling local inventory ads or free local product listings

Step 6: Select your onboarding option:

Do you have up to date inventory information?

  1. If the answer is “Yes, I know what's in stock at my stores”
    1. Choose your landing page type for local inventory ads
Note: This step is only available for local inventory ads. If you’re setting up free local product listings, continue onto step 7.
  1. If the answer is “No, I don't know what's in stock at my stores, but I can ship products to my stores”
    1. In the “Pickup later” section, select “If a product isn’t in stock, ship to store is available” and submit an example product page.
Step 6 of showing your local products on Google is verifying your About page Step 7: Verify your about page (Austria, Germany and Switzerland only)
Step 7 of showing your local products on Google is requesting inventory verification

Step 8: Request inventory verification

Note: Inventory verification isn’t required if you’ve been approved for merchant-hosted local storefront.

Learn more about the inventory verification process

Step 8 of showing your local products on Google is setting up Google Ads for local inventory ads

Step 9: Set up Google Ads for local inventory ads (optional)

  1. Link your Merchant Center and Google Ads accounts
  2. Enable local products in your campaign

Tip: If you're having issues, go to our Contact Us form.

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