Physical goods subscriptions will be available to all eligible Shopping ad merchants in the United States. This update allows you to sell physical goods on a recurring basis, giving you more flexibility in your business models and offering your customers more convenient ways to shop.
This policy update formally allows physical goods subscriptions in the following categories: Apparel and accessories, coffee, healthcare (excluding prescription drugs), home and garden, personal care, pet supplies, prepared foods, and toys.
To get started, update your product feed with the subscription cost [subscription_cost] attribute and its associated subattributes: Period [period] (week [week], month [month], or year [year]), period length [period_length], and amount [amount]. Note that our systems support only one subscription price per landing page, and sales or discounts on subscriptions aren’t supported yet.