Dynamic remarketing for apps setup guide

4. Set up a dynamic remarketing campaign

Dynamic remarketing combines the reach of both web and app audiences into a single campaign.

If you have an existing dynamic remarketing for web campaign, you may use it to also reach your app users. Simply add remarketing list built around your app users to your existing campaign. You'll learn how to do this in the next step.

Create a dynamic remarketing campaign

How to create a dynamic remarketing campaign for Display

  1. Sign in to Google Ads.
  2. Click Campaigns from the page menu.
  3. Click the plus icon , then select New campaign.
  4. Select Sales as your campaign goal.
  5. Select Display as the campaign type.
  6. Provide the website URL that you want people to visit.
  7. Enter a name for the campaign.
  8. Click Continue.
  9. Enter your budget and bidding details, then click Next.
  10. On the “Campaign settings” page, click More settings.
  11. Expand the “Dynamic ads” section, then click Use dynamic ads feed for personalized ads.
  12. Use the drop-down menu to select a business type for your feed. For example, if you're remarketing shoes, choose Retail.
  13. In the "Targeting" section, select your targeting options.
  14. Create your responsive display ads.
  15. Click Create campaign.
Note: Once you select a feed of a particular business type, you can only change it to another feed of the same business type. For example, if you select a retail feed you can only change it to another retail feed.

How to create a dynamic remarketing App campaign

  1. Sign in to Google Ads.
  2. Click Campaigns from the page menu.
  3. Click the plus icon , then select New campaign.
  4. Select App promotion as your campaign goal.
  5. Select your campaign subtype and mobile app’s platform.
  6. Specify a campaign name, bid strategy, budget, start and end dates and ad format settings.
  7. Click Show advanced settings.
  8. In the “Data feed” field, check the box beside “Attach a feed to improve targeting and enable ads that feature your feed items”.
  9. Select either your dynamic ad feed or your Google Merchant Center feed. Learn about using feeds in App campaigns
  10. Click Save and continue.
  11. Create your app ads. Learn how to make effective creative assets for your App campaign
For more detailed instructions, read Create a dynamic remarketing campaign.

Follow Google’s best practices for Display remarketing

  1. Use Google Tag Manager to tag your entire site for creating remarketing lists.
  2. Create remarketing lists that you can target with different bids or ads.
  3. Set your remarketing bids and formats.
  4. Modify your campaign’s restrictions.
  5. Expand your remarketing lists.
  6. Add custom parameters to your remarketing tag.
  7. Set up your business feeds.
  8. Read Reach Past Visitors with Display Remarketing: Google Best Practices for more detail.

Set an automated bidding strategy

  1. Maximize Clicks to increase site visits.
  2. Get the most conversions for your Target CPA.
  3. Manage manual bids with Enhanced cost-per-click (ECPC).
  4. Maximize Conversions to get the most out of your budget.
  5. Read About automated bidding for more detail.
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