About dynamic remarketing for retail

Remarketing allows you to show ads to your past site visitors and customize those ads based on the section of your site people visited. With dynamic display ads for retail, you can take this a step further and display dynamic remarketing ads with specific product information that is tailored to your customer’s previous site activity.

How it works

To use dynamic remarketing for retail, you’ll need to first enable dynamic remarketing in your Merchant Center:

  1. Sign in to your Merchant Center account.
  2. Click Growth in the navigation menu.
  3. Click Manage programs.
  4. Click Enable on the Dynamic Remarketing program card.

Once your product data has been submitted to Merchant Center, and you’ve linked your Google Ads and Merchant Center accounts, you can then create a dynamic remarketing campaign in Google Ads and add the dynamic remarketing tag to your website. Learn more about creating dynamic remarketing campaigns with Google Ads

Note that you can also optionally add display ads specific attributes to your product feed.

Policies for dynamic remarketing

Advertisers must follow Google Ads policies in order to run dynamic ads campaigns. There are specific policies that apply to types of interest-based advertising like dynamic remarketing.

Keep in mind that although the source of product data is the same, dynamic ads and Shopping ads are subject to different policies. Therefore, a product could be promoted in Shopping ads, but not in a dynamic remarketing campaign, or vice versa.

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