Add similar audiences to your targeting
Similar audiences targeting allows you to show ads to people who share characteristics with people on your existing remarketing lists. This article explains how to add this type of targeting to your campaigns.
Before you begin
Similar audiences targeting is available for both Search and Display Networks campaigns. To learn more about where these lists come from, read about similar audiences on the Display Network and about similar audiences for Search.
Instructions
For Search campaigns:
- Sign in to your Google Ads account.
- From the navigation bar on the left, click on Search campaigns or the name of the specific campaign you are adding targeting to.
- From the page menu to the right of the navigation bar, click on Audiences.
- Click the pencil icon
.
- The "Edit audiences" section will appear. In that section, click Select an ad group or the pencil icon
- In the "All audiences" box, click on Remarketing and then on the type of your list.
- You can expand the similar audience or YouTube users sections to make this easier.
- You may also use similar audiences for dynamic prospecting.
- Click the box next to the name of each list to select it.
- Beneath the list names, click Save.
.For Display campaigns:
- Sign in to your Google Ads account.
- From the navigation bar on the left, click on Display campaigns or the name of the specific campaign you are adding targeting to.
- From the page menu to the right of the navigation bar, click on Audiences.
- Click the pencil icon
- The "Edit audiences" section will appear. In that section, click Select an ad group or the pencil icon
- In the "All audiences" box, click on Remarketing and then on the type of your list.
- You can expand the similar audience or YouTube users sections to make this easier.
- You may also use similar audiences for dynamic prospecting.
- Click the box next to the name of each list to select it.
- Beneath the list names, click Save.
Setting an audience bid or bid adjustment
You can get higher return on investment and increase the chances to show your ads to the likeliest buyers by using smart bidding: tCPA or tROAS. Learn more about Smart Bidding.
Was this helpful?
How can we improve it?