Target spend bidding has been deprecated for campaign creation. Average daily budgets are now the only way to determine spend for campaigns using Maximize clicks portfolio strategies. Learn more about Target spend deprecation.
Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize clicks bid strategy works and what its settings are.
Before you begin
If you don’t yet know what type of automated bid strategy is right for you, read about automated bid strategies first.
Note: Automatic bidding is now Maximize clicks
Since the bid strategy known as “automatic bidding” is just one of many ways to automate your bids in Google Ads, we’re giving this strategy a more descriptive name: Maximize clicks. A Maximize clicks bid strategy works the same way as automatic bidding, with the additional option of being set up as a portfolio bid strategy. Learn more about portfolio bid strategies
How it works
Google Ads focuses on increasing clicks for your campaigns while spending a target amount. If you don't specify a target spend amount, Google Ads will attempt to use the remaining average daily budget of any campaigns using this bid strategy.
You can set up custom ad scheduling to show your ads on certain days or during specific times, and use the “maximize clicks” strategy to focus on increasing clicks during those days and times.
You can use Maximize clicks for a single campaign, or you can set it up as a portfolio strategy. Portfolio strategies group together multiple campaigns into a single strategy. Learn more
Maximum CPC bid limit
You can set a cap on bids when using a Maximize clicks bid strategy. It lets you control the maximum amount you're willing to pay for each click. If you don't enter a maximum CPC bid limit, Google Ads adjusts your bids to try to get you as many clicks as possible while spending your target spend amount.
To simplify Maximize Clicks portfolio bid strategies, target spend is no longer an available input. Moving forward, average daily budgets will determine spend for campaigns using Maximize clicks. Learn more
To migrate away from target spend, you can follow these steps:
- Log into your Google Ads account.
- Click on the tools icon in the top right corner.
- Click Bid Strategies.
- Select the relevant Maximize clicks portfolio.
- Scroll to Settings at the bottom of the page.
- Review your “Target spend per day” and adjust your budget for the campaigns in that portfolio.
- Delete the values under “Target spend per day”.
- Hit Save.
Once you remove the target spend, the campaign will start using your campaigns’ average daily budget to manage spend.
Using the Google Ads or Adwords API? Click here for more info.