Navigate your manager account
The different pages in your manager account make it easy to view a wide range of data and information for all accounts that are directly or indirectly linked to your manager account.
This article shows you how to navigate your manager account. For more background about how manager accounts work, read About Google Ads manager accounts.
The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.
Your manager account has 4 main pages: Overview, Recommendations, Accounts, and Campaigns.
The Overview page is the first page you’ll see when you log in to your Google Ads manager account. Similar to individual accounts’ Overview pages, the Overview page here lets you quickly review overall performance for your managed accounts. Read more About the Overview page for manager accounts.
The Recommendations page in your manager account can help you improve the accounts you manage. Here you can view in one place recommendations that are available across all your managed accounts. Read more about Recommendations.
From the Accounts page in your manager account, you can navigate to the Performance, Management, and Budgets pages.
- The Performance page lets you review performance metrics across your managed accounts. Read Monitor cross-account performance from your manager account to learn more. You can also complete tasks like the following from this page:
- The Budgets page lets you view information related to billing, spend, and budget for all your managed accounts in one place. Read About the Budgets page in your manager account to learn more.
- The Management page lets you view and manage your account structure in one place. Here you can do some things that can be done on the Performance page, like change account names, manage account labels, and hide or unhide accounts. In addition, from the Management page, you can:
In any of these three pages, you can always click the name of an account in the Account column to jump directly to the page for that individual account page. You’ll be able to access all available Google Ads features and make changes as necessary.
From the Campaigns page, you can create and manage campaigns for your managed accounts. Read About your manager account’s Campaigns page to learn more about what you can do on this page.