About the Campaigns page in your manager account

Use your manager account’s “Campaigns” page to keep track of campaigns across all of your managed accounts. From here, you can also create new campaigns or make changes to existing campaigns for your accounts.

The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

You can do the following from your manager account’s “Campaigns” page:

  • View the full range of AdWords performance data for all managed campaigns
  • Easily change your view to see campaigns from just the accounts you’re interested in
  • Use filters and segments to see only the data you want
  • Create new campaigns
  • Change the status, budget, and name of existing campaigns
  • Download campaign-level performance reports across your managed accounts

The following features are available within individual AdWords accounts, but aren’t currently offered from the manager account “Campaigns” tab:

  • Copy and paste functionality in the "Edit" menu
  • Shared library
  • Bulk actions
  • Bid strategies
  • Campaign-level automated rules

The following features are linked to from the "Campaigns" tab, but only one account can be selected at a time:

  • Auction insights report
  • Change history report

Choose campaigns for just the managed accounts you want to see

When you first arrive on your manager account's “Campaigns” tab, you'll see performance statistics across all campaigns for all of the accounts you manage, and those managed through linked manager accounts. While this can be a great way to quickly scan your campaigns across accounts, you'll probably want to adjust which accounts you're seeing data for. It's easy to do from the “Campaigns” tab.

Keep in mind

For particularly large accounts, we may not be able to display data for the default view showing all accounts. This may also occur for filtered accounts when the selection is still substantial. If this occurs, we’ll ask you to refine your selection to a smaller set of accounts.

To change the accounts you see on the “Campaigns” tab:

  1. Click the All accounts drop-down menu at the top of your “All campaigns” page.
  2. From here, you can specify the accounts you’d like to see reflected on the “Campaigns” tab in a few different ways.
    • From the Accounts tab, search by account name by typing within the text field, or browse your account hierarchy by clicking the arrows next to the account name to reveal the accounts they manage.
    • Click the Account Labels tab to select accounts using account labels.
  3. To add accounts to your “Campaigns” tab view, click the double arrows.
  4. When you’re ready, click Save.

To change the accounts you selected, simply do the following:

  1. Click the drop-down menu at the top of the table. If you previously selected accounts to view, the drop-down menu will indicate that. For example, if you selected 5 accounts previously, the drop-down menu will say “5 selected accounts.”
  2. Under “Selected accounts,” click the x next to the accounts you want to remove from the scope. To remove all selected accounts, click the trash can icon.
  3. If you’d like, add additional accounts as you did above. When you’re ready, click Save.

You can also go directly to the individual account to access all AdWords features. Here’s how:

  • To go directly to the campaign in a managed account, click the campaign name.
  • To jump to a managed account’s landing page, click the drop-down menu in the top left of your account to search for or navigate to the specific account.

Keep in mind

For particularly large accounts, we may not be able to display data for the default view showing all accounts. This may also occur for filtered accounts when the selection is still substantial. If this occurs, we’ll ask you to refine your selection to a smaller set of accounts.

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