With a Google Ads manager account, it's easy to see how all of your client accounts are performing.
This article explains the different ways you can monitor your accounts’ performance from different pages in your manager account. If you want to learn more about reports for manager accounts, read Create and schedule performance reports from your manager account.
View data in the Performance page
On your manager account’s Performance page, you can view account-level performance data for all your client accounts. You can view, for example, the number of clicks an account received during your selected date range and compare it to the number received by other accounts.
You can also view cost-related information for accounts, like average CPC and average cost. At the bottom of the table, you’ll find spend totals for your client accounts. Note that if you have client accounts that show cost data in a currency different from your manager account currency, you won’t see spend totals unless you apply the “Converted Currency” layer to your table.
View data in the Campaigns page
From the Campaigns page, you can view the full range of performance statistics for your client accounts’ campaigns during your selected date range. If you’d like, you can also change your view to see just the accounts you’re interested in.
For particularly large accounts, we may not be able to display data for the default view showing all accounts. This may also occur for filtered accounts when the selection is still substantial. If this happens, we’ll ask you to refine your selection to a smaller set of accounts.
Helpful Performance and Campaigns page features
Below are some Performance and Campaigns page features that can help you more easily view cross-account performance data:
The “Account” column: This column shows the name of the client account associated with the data you’re seeing.
- The “Direct manager” column: This column shows who directly manages a given account.
- Filters and segments: Filters or segments lets you narrow or structure your view of the data to suit your needs.
- Date range selector: The date range selector lets you limit or expand your view of data to a particular time period.
- Account labels: The “Account labels” column lets you view and sort accounts by the custom account labels you’ve created.
- Converted currency layer: If you have client accounts that show cost data in a currency different from your manager account currency, you can apply the Converted currency layer to this data. Once you apply the layer, you’ll be able to see converted currency values below the local currency values in all table columns containing cost data. You’ll also be able to sort and filter using these converted currency values, and see totals for columns in the manager account’s currency.
Topic Page Manager Accounts (MCC)
- Create new Google Ads accounts from your manager accounts
- About ownership of client accounts
- Change account names in your manager account
- About labels in manager accounts
- Create and edit account labels in manager accounts
- Monitor cross-account performance from your manager account