Create and edit account labels in manager accounts

Account labels are created by manager accounts and assigned to sub-manager accounts or individual Google Ads accounts to help create meaningful groupings of managed accounts. Only manager accounts can see these account labels; they can’t be created or viewed at the individual Google Ads account level. 

This article shows you how to create, remove, and edit account labels. For more background about account labels and how they differ from campaign labels, read About labels in manager accounts.

Instructions

Account labels can be created, removed, or edited in the Performance, Management, or Budgets page. To begin, sign in to your Google Ads manager account. From the page menu on the left, click Accounts, and click Performance, Management, or Budgets along the top. 

Create a new account label

  1. Check the box next to the accounts that you want to create an account label for. 
  2. Click the Label menu at the top of the table, then click New label.
  3. Enter a name for the label, then click Create. The new label should then appear in the menu with its box checked, along with other labels that were previously applied to this account. Click Apply.

Apply an existing label 

  1. Check the box next to the accounts that you want to apply labels to.
  2. Click the Label menu at the top of the table. 
  3. Check the box next to the labels you want to apply to the selected accounts.
  4. Click Apply.

Remove a label from an account

  1. Check the box next to the accounts that you want to remove labels from.
  2. Click the Label menu at the top of the table. 
  3. Uncheck the box next to the labels you want to remove from the selected accounts.
  4. Click Apply.

Edit a label name 

  1. Click the label name in the Account labels column, then click the pencil icon Edit.
  2. Edit the label name, and click Save.

Remove a label entirely

  1. Click the label name in the Account labels column, then click the pencil icon Edit.
  2. Click the trash icon . The label will be removed from all accounts and permanently removed from the list in your Label menu.

 

 
 
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