Manager Accounts (MCC): Create and edit account labels in manager accounts

Account labels are created by manager accounts and assigned to sub-manager accounts or individual Google Ads accounts to help create meaningful groupings of client accounts. 

Labels allow you to organize your campaigns, ad groups, ads, and keywords into groups. Labels are customizable, and you can change them around at any time.

Note: As a manager account (MCC) user, you can manage campaigns more efficiently by creating, editing, and applying labels to specific child accounts or across all campaigns. You can also create and manage labels anywhere along the path of a manager account to a child account level.

This article shows you how to create, remove, and edit account labels. For more background about account labels and how they differ from campaign labels, read About labels in manager accounts.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

Account labels can be created, removed, or edited in the Performance, Management, or Budgets page. To begin:

  1. In your Google Ads manager account, click the Accounts icon Accounts icon..
  2. Click the Performance drop down in the section menu.
  3. Follow the steps outlined below depending on the action you want to complete.

Create a new account label

  1. Check the box next to the accounts that you want to create an account label for.
  2. Click the Label in the menu at the top of the table, then click Create label.
  3. In the "New label" box you can:
    1. Choose a color.
    2. Enter a name.
    3. Enter an optional description.
    4. Enter the label owner.
  4. Enter a name for the label, then click Create.

The new label should then appear in the menu with its box checked, along with other labels that were previously applied to this account. Click Apply.

Apply an existing label

  1. Check the box next to the accounts that you want to apply labels to.
  2. Click the Label menu at the top of the table.
  3. Check the box next to the labels you want to apply to the selected accounts.
  4. Click Apply.

Remove a label from an account

  1. Check the box next to the accounts that you want to remove labels from.
  2. Click the Label menu at the top of the table.
  3. Uncheck the box next to the labels you want to remove from the selected accounts.
  4. Click Apply.

Edit a label name

  1. Click the label name in the Account labels column, then click the pencil icon Edit.
  2. Edit the label name, and click Save.

Remove a label entirely

  1. Click the label name in the Account labels column, then click the pencil icon Edit.
  2. Click the trash icon . The label will be removed from all accounts and permanently removed from the list in your Label menu.

Related links

Topic Page Manager Accounts (MCC)

Account Management

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