[GA4] Analytics dimensions and metrics

This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these dimensions and metrics, create custom dimensions and metrics.

Tip: Many of the dimensions and metrics come from event parameters on your site or app. To learn about each event parameter and how it impacts a dimension or metric, see Event parameters.

A dimension or metric may be grayed out when it's incompatible with other applied dimensions or metrics, or when you can't apply the dimension or metric to a selected exploration technique.

(not set) is a placeholder used when data hasn't been received for a dimension. When you send an empty value to Analytics, you will see a blank value instead of (not set); (not set) appears when no value is sent. Learn more about (not set)

TypeCategoryNameWhat it isHow it's populated
DimensionAttributionCampaignThe name of a promotion or marketing campaign that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionCampaign IDThe ID of a promotion or marketing campaign that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 account IDThe account ID associated with the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 account nameThe account name associated with the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 advertiser IDThe advertiser ID associated with the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 advertiser nameThe advertiser name associated with the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 campaign IDThe ID associated with the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 campaign nameThe name of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 creative formatThe creative format of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionDefault channel groupThe default channel grouping that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 campaign IDThe ID of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionGoogle Ads account nameThe account name in Google Ads of the ad that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionGoogle Ads ad group nameThe ad group name in Google Ads of the ad that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionGoogle Ads ad network typeThe location where your ad was shown (google.com, search partners, display network) that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionGoogle Ads keyword textThe matched keyword that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionManual termThe term that was used to acquire the user that led to a key event.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter.

To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.

DimensionAttributionMediumThe method for acquiring users to your website or application. Learn more about medium To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSA360 ad group nameThe name of the ad group of a Search Ads 360 ad that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSA360 engine account nameThe name of the engine account of a Search Ads 360 ad that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSA360 engine account typeThe type of the engine account of a Search Ads 360 ad that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSA360 keyword textThe keyword of a Search Ads 360 ad that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSA360 queryThe query that triggered a Search Ads 360 ad to appear and that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSourceA representation of the publisher or inventory source from which traffic originated.

For example, users who return to your website from Google Search show as "google" in the Session source dimension. Examples include “google”, “youtube”, and “gmail”.

To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSource / mediumThe source and medium that led a user to arrive on your website or application.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionSource platformThe platform where you manage buying activity (such as where budgets, targeting criteria, and so on are set). Examples include:
  • 'Google Ads' (traffic from Google Ads marketing activity)
  • 'Manual' (traffic that isn't from Google media marketing activity)
  • 'SA360' (traffic from Search Ads 360 marketing activity)
  • 'SFMC' (traffic from Salesforce Marketing Cloud marketing activity)
  • 'Shopping Free Listings' (traffic from Google Merchant Center marketing activity)
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 creative IDThe creative ID of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 creative nameThe creative name of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 creative typeThe creative name of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 creative type IDThe creative type ID of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 creative versionThe creative version of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 mediumThe medium of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 placement cost structureThe placement cost structure of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 placement IDThe placement ID of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 placement nameThe placement ID of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 rendering IDThe rendering ID of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 site IDThe site ID of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 site nameThe site name of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 sourceThe source of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionCM360 source / mediumThe source and medium of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 advertiser IDThe advertiser ID associated with the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 advertiser nameThe advertiser ID associated with the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 campaign nameThe advertiser ID associated with the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 creative formatThe creative format of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 creative IDThe creative ID of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 creative nameThe creative name of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 exchange IDThe exchange ID of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 exchange nameThe exchange name of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 insertion order IDThe insertion order ID of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 insertion order nameThe advertiser ID associated with the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 line item IDThe line item ID of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 line item nameThe line item name of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 mediumThe medium of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 partner IDThe partner ID of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 partner nameThe partner name of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 sourceThe medium of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionDV360 source / mediumThe source and medium of the Display & Video 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionGoogle Ads ad group IDThe unique identification number of your Google Ads ad group.This dimension is populated automatically when you link Google Ads and Analytics.
DimensionsAttributionGoogle Ads campaignThe name of the marketing campaign in Google Ads.This dimension is populated automatically when you link Google Ads and Analytics.
DimensionsAttributionGoogle Ads customer IDThe 10-digit Google Ads Customer ID.This dimension is populated automatically when you link Google Ads and Analytics.
DimensionsAttributionManual ad contentThe ad content attributed to the conversion event. Populated by the utm_content parameter.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionManual campaign IDThe manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by utm_id URL parameter. Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionManual campaign nameThe manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionManual creative formatThe manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionManual mediumThe manual Medium that led to the conversion event. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionManual sourceThe manual Source that led to the conversion event. The referrer. Populated by utm_source URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionManual source / mediumThe manual Source Medium that led to the conversion event. A combination of the source and medium.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionManual source platformThe manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 ad group IDThe SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 campaignThe SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 campaign IDThe SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 creative formatThe SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 engine account IDThe SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 manager account IDThe SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 manager account nameThe SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 mediumThe SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, cpc.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 sourceThe SA360 Source that led to the conversion event. The search query happened on this site.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsAttributionSA360 source / mediumThe SA360 Source Medium that led to the conversion event. A combination of the source and medium.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionAttributionGoogle Ads queryThe search query that led to a key event.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionDemographicsAgeThe age of the user by bracket. Brackets include '18-24', '25-34', '35-44', '45-54', '55-64', and '65+'.Populated automatically when you activate Google signals; data thresholds may be applied.
DimensionDemographicsGenderThe gender of the user.Populated automatically when you activate Google signals; data thresholds may be applied.
DimensionDemographicsInterestsThe interests of the user. Users can be counted in multiple interest categories. This is the same concept as affinity segments in Google Ads.

Examples: Arts & Entertainment, Games, Sports.

Populated automatically when you activate Google signals; data thresholds may be applied.
DimensionEcommerce > Item scopedItem affiliationThe name or code of the affiliate (for example, partner or vender) associated with an item.Populate this dimension by sending the item-level affiliation parameter through an online-sales event.
DimensionEcommerce > Event scopedCurrencyThe currency code (based on the ISO 4217 standard) of the event.Populate this dimension by sending the event-level currency parameter. The currency parameter is required for events to have revenue or refund amounts.
DimensionEcommerce > Item scopedItem brandThe brand of an item (e.g., a product you sell).Populate this dimension by sending the item-level item_brand parameter through an online-sales event.
DimensionEcommerce > Item scopedItem category 2The second hierarchical category in which you classified an item (e.g., a product you sell).

For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.

Populate this dimension by sending the item-level item_category2 parameter through an online-sales event.
DimensionEcommerce > Item scopedItem category 3The third hierarchical category in which you classified an item (e.g., a product you sell).

For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.

Populate this dimension by sending the item-level item_category3 parameter through an online-sales event.
DimensionEcommerce > Item scopedItem category 4The fourth hierarchical category in which you classified an item (e.g., a product you sell).

For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.

Populate this dimension by sending the item-level item_category4 parameter through an online-sales event.
DimensionEcommerce > Item scopedItem category 5The fifth hierarchical category in which you classified an item (e.g., a product you sell).

For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.

Populate this dimension by sending the item-level item_category5 parameter through an online-sales event.
DimensionEcommerce > Item scopedItem couponThe coupon used to purchase an item (e.g., a product you sell).Populate this dimension by sending the item-level coupon parameter through an online-sales event.
DimensionEcommerce > Item scopedItem IDThe ID that you specify for an item (e.g., a product you sell).

For example, you can set an ID of 'SKU_12345'.

Populate this dimension by sending the item-level item_id parameter through an online-sales event.
DimensionEcommerce > Item scopedItem list IDAn ID that you specify for a list of items (for example, products you sell).

For example, you can set an ID of 'related_products' for an item list in a related-products section.

Populate this dimension by sending the item-level item_list_id parameter through an online-sales event.
DimensionEcommerce > Item scopedItem list nameA name that you specify for a list of items (for example, products you sell). A name for a list of products.

For example, you can set a name of 'Related Products' for an item list in a related-products section.

Populate this dimension by sending the item-level item_list_name parameter through an online-sales event.
DimensionEcommerce > Item scopedItem list positionThe position of an item (e.g., a product you sell) in a list.Populate this dimension by sending the item-level index parameter through an online-sales event.
DimensionEcommerce > Item scopedItem location IDThe ID you specify for the location of an item or promotion.Populate this dimension by sending the item-level location_id parameter through an online-sales event.
DimensionEcommerce > Item scopedItem nameThe name of an item (e.g., a product you sell).Populate this dimension by sending the item-level item_name parameter through an online-sales event.
DimensionEcommerce > Item scopedItem promotion creative nameThe name you specify for the creative associated with a promotion.Populate this dimension by sending the item-level creative_name parameter with the view_promotion or select_promotion event.
DimensionEcommerce > Item scopedItem promotion creative slotThe name you specify for the slot where you show the creative associated with a promotion.Populate this dimension by sending the item-level creative_slot parameter with the view_promotion or select_promotion event.
DimensionEcommerce > Item scopedItem promotion IDThe ID you specify for a promotion.Populate this dimension by sending the item-level promotion_id parameter with the view_promotion or select_promotion event.
DimensionEcommerce > Item scopedItem promotion nameThe name you specify for a promotion.Populate this dimension by sending the item-level promotion_name parameter with the view_promotion or select_promotion event.
DimensionEcommerce > Item scopedItem variantThe item variant or unique code or description (for example, XS, S, M, L for size; Red, Blue, Green, Black for color) for additional item details or options.Populate this dimension by sending the item-level item_variant parameter through an online-sales event.
DimensionEcommerce > Item scopedLocal item priceThe price of the item, localized by its currency code.Populate this dimension by sending the item-level price and event-level currency parameters.
DimensionEcommerce > Event scopedOrder couponThe coupon name or code that you specify for discounted items.Populate this event-level dimension by sending the event-level coupon parameter with an online-sales event. Available in Monetization reports.
DimensionEcommerce > Event scopedShipping tierThe shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchase.Populate this event-level dimension by sending the event-level shipping_tier parameter in the add_shipping_info event.
DimensionEcommerce > Event scopedTransaction IDAn identifier you create for an ecommerce transaction. Learn morePopulate this event-level dimension by sending the event-level transaction_id parameter with an online-sales event.
DimensionsEcommerce > Item scopedItem categoryThe hierarchical category in which the item is classified.

For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.

Populate this dimension by sending the item-level item_category parameter through an online-sales event.
DimensionsEcommerce > Item scopedProduct IDThe product codes of items sold.Populate this dimension by sending the item-level product_ID parameter through an online-sales event.
DimensionEventEvent nameThe name of an event.

For example, if someone triggers a purchase, the text 'purchase' populates the dimension.

This dimension is populated automatically.
DimensionEventIs key eventThe text 'true' when an event was marked as a key event.This dimension is populated automatically.
DimensionGamingAchievement IDAn ID for an achievement that a user can unlock in a game.Populate this dimension by sending the achievement_id parameter with the unlocked_achievement event.
DimensionGamingCharacter The name of a character used in a game.Populate this dimension by sending the character parameter with the level_up or post_score event.
DimensionGamingLevelThe level number in a game.Populate this dimension by sending the level parameter with the level_up or post_score event.
DimensionGamingVirtual currency nameThe name of a virtual currency in a game.Populate this dimension by sending the virtual_currency_name parameter with the earn_virtual_currency or spend_virtual_currency event.
DimensionGeneralFile extensionThe extension of a file download (for example, 'pdf' or 'txt').This dimension is populated automatically by the file_extension parameter when enhanced measurement is enabled.
DimensionGeneralFile nameThe page path of a file download (for example, '/menus/dinner-menu.pdf').This dimension is populated automatically by the file_name parameter when enhanced measurement is enabled.
DimensionGeneralGroup IDThe group ID when a user joins a group. This dimension allows you to measure the popularity of various clans or user groups.Populate this dimension by sending the group_id parameter with the join_group event.
DimensionGeneralMethodThe method used to sign up, login, or share (e.g., Google, Twitter, etc.).Populate this dimension by sending the method parameter with the sign_up, login, or share event.
DimensionGeneralPercent scrolledThe percentage down the page that the user scrolled. If someone scrolls at least 90% of a page, the value '90' populates the dimension. Otherwise, the dimension is blank.This dimension is populated automatically by the scroll event if enhanced measurement is enabled.
DimensionGeneralSearch termThe term used to search your website or application. Populate this dimension by sending the search_term parameter with the search or view_search_results event.
DimensionGeneralTest data filter nameThe name of a data filter in a testing state. You can use data from your data filters that are in a testing state to validate your filters before activating them.This dimension is populated automatically when you set up data filters in a testing state. Does not apply to subproperties or roll-up properties where the dimension will appear as (not set).
DimensionGeneralVisibleThe text 'true' when an embedded video is visible to the user.This dimension is populated automatically by the visible parameter if enhanced measurement is enabled.
DimensionGeographyCityThe city from which user activity originates.

For example, if someone visits your website from New York City, the text 'New York' populates the dimension.

This dimension is populated automatically.
DimensionGeographyCity IDAn ID associated with the city from which user activity originated.

For example, if activity originates from Seattle, the value '1027744' populates the dimension.

This dimension is populated automatically.
DimensionGeographyContinentThe continent from which user activity originated.

For example, if someone visits your websites from the United States, the text 'Americas' populates the dimension.

This dimension is populated automatically.
DimensionGeographyContinent IDThe UN M49 ID associated with the continent from which user activity originated.

For example, if someone visits your website from the United States, the value '019' populates the dimension.

This dimension is populated automatically.
DimensionGeographyCountryThe country from which user activity originated.

For example, if someone visits your website from the United States, the text 'United States' populates the dimension.

This dimension is populated automatically.
DimensionGeographyCountry IDThe ISO 3166 ID associated with the country from which user activity originated.

For example, if activity originates from the United States, the value 'US' populates the dimension.

This dimension is populated automatically.
DimensionGeographyRegionThe geographic region from which user activity originated.

For example, if someone visits your website from New York City, the text 'New York' populates the dimension. If someone visits your website from England, the text 'England' populates the dimension.

This dimension is populated automatically.
DimensionGeographyRegion IDAn ID for the geographic region from which user activity originates.

For example, if someone visits your website from New York City, the text 'US-NY' populates the dimension. If someone visits your website from England, the text 'GB-ENG' populates the dimension.

This dimension is populated automatically.
DimensionGeographySubcontinentThe subcontinent from which user activity originated.

For example, if someone visits your website from the United States, the text 'Northern America' populates the dimension.

This dimension is populated automatically.
DimensionGeographySubcontinent IDThe UN M49 ID associated with the subcontinent from which user activity originates.

For example, if someone visits your website from the United States, the value '021' populates the dimension.

This dimension is populated automatically.
DimensionLinkLink classes The HTML class attribute for an outbound link or file download.

For example, if a user clicks a link '<a class="center" href="www.youtube.com">', this dimension returns 'center'.

This dimension is populated automatically by the link_classes parameter when enhanced measurement is enabled.
DimensionsLinkLink domainThe destination domain of an outbound link or file download.

For example, if a user clicks a link ', this dimension returns 'youtube.com'. Learn more

This dimension is populated automatically.
DimensionLinkLink IDThe HTML id attribute for an outbound link or file download.

For example, if a user clicks a link '<a id="socialLinks" href="www.youtube.com">', this dimension returns 'socialLinks'.

This dimension is populated automatically by the link_id parameter when enhanced measurement is enabled.
DimensionLinkLink textThe link text of a file download.This dimension is populated automatically by the link_text parameter when enhanced measurement is enabled.
DimensionLinkLink URLThe full URL for an outbound link or file download.

For example, if a user clicks a link '<a href="https://www.youtube.com/results?search_query=analytics">', this dimension returns 'https://www.youtube.com/results?search_query=analytics'.

This dimension is populated automatically by the link_url parameter when enhanced measurement is enabled.
DimensionLinkOutboundThe text 'true' when a link leads to a website that's not a part of the property’s domain.This dimension is populated automatically by the outbound parameter when enhanced measurement is enabled.
DimensionPage / screenContent groupThe content group associated with a page or screen.

For example, if you create a content group for Men's clothing using the value 'mens', the value 'mens' populates the dimension for pages with Men's clothing.

Populate this dimension by sending the content_group parameter.
DimensionPage / screenContent IDThe ID that you assign to a content group.Populate this dimension by sending the content_id parameter.
DimensionPage / screenContent typeThe type of content group.Populate this dimension by sending the content_type parameter.
DimensionPage / screenHostnameThe subdomain and domain names of a URL that people visited on your website.

For example, the hostname of 'www.example.com/contact.html' is 'www.example.com'.

This dimension is populated automatically.
DimensionPage / screenLanding page The page path and query string associated with the first page view in a session.This dimension is populated automatically.
DimensionPage / screenPage location The complete URL of the webpage that someone visited on your website.

For example, if someone visits www.googlemerchandisestore.com/Bags?theme=1, then the complete URL will populate the dimension.

This dimension is populated automatically.
DimensionPage / screenPage path + query string The page path and query strings in a URL. These are the parts of the URL that come after the domain.

For example, if someone visits www.googlemerchandisestore.com/Bags?theme=1, then 'googlemerchandisestore.com' is the domain, 'Bags' is the page path, and 'theme=1' is the query string.

This dimension is populated automatically.
DimensionPage / screenPage path and screen classThe page path from a website URL and screen class from a mobile application. The page path is the value after the domain.

For example, if someone visits www.googlemerchandisestore.com/Bags, then 'googlemerchandisestore.com' is the domain and 'Bags' is the page path.

This dimension is populated automatically
DimensionPage / screenPage referrerThe referring URL, which is the user's previous URL and can be your website's domain or other domains.This dimension is populated automatically by the page_referrer parameter.
DimensionPage / screenPage titleThe page title that you set on your website. The page title comes from the <title> tag in your HTML. You can also add the page_title parameter to the config command to send a different page title.
DimensionPage / screenPage title and screen classThe page title from a website and screen class from a mobile application. The page title comes from the <title> tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. The screen class comes from the class name of the UIViewController or Activity that is currently in focus.
DimensionPage / screenPage title and screen nameThe page title from a website and screen name from a mobile application.The page title comes from the title tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. The screen name comes from the name you set for a screen using the Google Analytics for Firebase SDK.
DimensionsPage / ScreenLanding page + query stringThe page path and query string associated with the first page view in a session. Learn moreThis dimension is populated automatically.
DimensionPlatform / deviceApp storeThe store from which your mobile app was downloaded and installed.This dimension is populated automatically.
DimensionPlatform / deviceApp versionThe mobile app's versionName (Android) or short bundle version (iOS)This dimension is populated automatically.
DimensionPlatform / deviceBrowserThe browser from which user activity originated. Typical browsers include 'Chrome', 'Edge', 'Firefox', 'Internet Explorer', 'Opera', and 'Safari'.This dimension is populated automatically.
DimensionPlatform / deviceBrowser versionThe version of the browser from which user activity originated.

For example, the browser version might be '96.0.4664.110'.

This dimension is populated automatically.
DimensionPlatform / deviceDeviceThe mobile device from which user activity originated.This dimension is populated automatically.
DimensionPlatform / deviceDevice brandThe brand name of the mobile device (for example, Motorola, LG, or Samsung).This dimension is populated automatically.
DimensionPlatform / deviceDevice categoryThe type of device from which user activity originated. Device categories include 'desktop', 'mobile', and 'tablet'.This dimension is populated automatically.
DimensionPlatform / deviceDevice modelThe device model name (for example, iPhone 5s or SM-J500M).This dimension is populated automatically.
DimensionPlatform / deviceLanguageThe name of the language of a user's browser or device (for example, 'French', 'English').This dimension is populated automatically.
DimensionPlatform / deviceLanguage code The language setting of a user’s browser or device, displayed as the ISO 639 language code (for example, ‘en-us', 'es', 'zh-cn').This dimension is populated automatically.
DimensionPlatform / deviceMobile modelThe mobile device model name (for example, 'iPhone X').This dimension is populated automatically.
DimensionPlatform / deviceOperating systemThe operating system used by visitors on your website or application. Typical operating systems include 'Android', 'Chrome OS', 'Macintosh', and 'Windows'.This dimension is populated automatically.
DimensionPlatform / deviceOperating system with version The operating system and version used by visitors on your website or application. This dimension is populated automatically.
DimensionPlatform / deviceOS versionThe operating system version used by visitors on your website or application. (for example, '9.3.2' or '5.1.1').This dimension is populated automatically.
DimensionPlatform / devicePlatformThe method by which users accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'.This dimension is populated automatically.
DimensionPlatform / deviceScreen resolution The width and height (in pixels) of the screen from which user activity originates. Examples include '1920x1080', '1440x900', and '1366x768'.This dimension is populated automatically.
DimensionPlatform / deviceStream IDThe ID of the stream from which users activity originated. You can find your stream IDs by going to Admin > Data Streams. This dimension is populated automatically.
DimensionPlatform / deviceStream nameThe name of the stream from which users activity originated. You can find your stream names by going to Admin > Data Streams. This dimension is populated automatically.
DimensionPublisherAd formatThe format of an ad. Typical formats include 'Banner', 'Interstitial', and 'Rewarded'.Populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
DimensionPublisherAd sourceThe source network that served an ad. Typical sources include 'AdMob Network', 'Meta Audience Network', and 'Mediated house ads'. When you integrate with Google Ad Manager, this dimension represents the Google Ad Manager Network name (for example, 'Bloomberg L.P. (Google Ad Manager Network 5262)'.This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
DimensionPublisherAd unitThe name you chose for an ad unit. When you integrate with Google Ad Manager, this dimension represents Ad unit (all levels).This dimension is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
DimensionTimeDateThe date when an event was collected, formatted as YYYYMMDD.This dimension is populated automatically.
DimensionTimeDate + hour (YYMMDDHH)The date and hour when an event was collected, formatted as YYYYMMDDHH.This dimension is populated automatically.
DimensionTimeDayThe day of the month when an event was collected, formatted as a two-digit number from 01 to 31.This dimension is populated automatically.
DimensionTimeHourThe hour when an event was collected, formatted as a two-digit number from 0 to 23.This dimension is populated automatically.
DimensionTimeMonthThe month when an event was collected, formatted as a two-digit number from 01 to 12.This dimension is populated automatically.
DimensionTimeNth dayThe number of days since the start of the specified date range.This dimension is populated automatically.
DimensionTimeNth hourThe number of hours since the start of the specified date range.This dimension is populated automatically.
DimensionTimeNth monthThe number of months since the start of the specified date range.This dimension is populated automatically.
DimensionTimeNth yearThe number of years since the start of the specified date range.This dimension is populated automatically.
DimensionTimeWeekThe week when an event was collected, formatted as a two-digit number from 01 to 53.This dimension is populated automatically.
DimensionTimeYearThe year when an event was collected, formatted as a four-digit number (e.g., '2020').This dimension is populated automatically.
DimensionsTimeNth weekThe number of weeks since the start of the specified date range. Learn moreThis dimension is populated automatically.
DimensionTraffic sourceFirst user campaignThe campaign by which the user was first acquired.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user campaign IDThe ID of the campaign by which the user was first acquired.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user default channel groupThe default channel group by which the user was first acquired.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user manual ad contentThe ad content that was used to first acquire a user.Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user manual termThe term that was used to first acquire the user.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user mediumThe medium by which the user was first acquired.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user sourceThe source by which the user was first acquired.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user source/mediumThe source and medium by which the user was first acquired.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceFirst user source platformThe initial marketing platform responsible for bringing a user to your website or app.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceSession campaignThe campaign that was associated with the start of a session.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceSession campaign IDThe ID of the campaign that was associated with the start of a session.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceSession default channel groupThe default channel group that was associated with the start of a session.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceSession manual ad contentThe ad content that was associated with the start of a session.Populate this dimension by manually tagging the destination URLs in your ads with the utm_content parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceSession manual termThe term that was associated with the start of a session.Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionTraffic sourceSession mediumThe medium that was associated with the start of a session.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 account IDThe account ID associated with the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 account nameThe account name associated with the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 advertiser IDThe advertiser ID associated with the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 advertiser nameThe advertiser name associated with the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 campaign IDThe ID associated with the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 campaign nameThe name of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 creative formatThe creative format of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 creative IDThe medium of the Campaign Manager 360 campaign.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 creative nameThe creative name of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 creative typeThe creative type name of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 creative type IDThe creative type name of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 creative versionThe creative version of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 mediumThe medium of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 placement cost structureThe placement cost structure of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 placement IDThe placement ID of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 placement nameThe placement name of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 rendering IDThe rendering ID of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 site IDThe site ID of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 site nameThe site name of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 sourceThe source of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user CM360 source / mediumThe source and medium of the Campaign Manager 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 advertiser IDThe advertiser ID associated with the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 advertiser nameThe advertiser name associated with the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 campaign IDThe ID of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 campaign nameThe name of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 creative formatThe creative format of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 creative IDThe creative ID of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 creative nameThe creative name of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 exchange IDThe exchange ID of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 exchange nameThe exchange name of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 insertion order IDThe insertion order ID of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 insertion order nameThe insertion order name of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 line item IDThe line item ID of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 line item nameThe line item name of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 mediumThe medium of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 partner IDThe partner ID of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 partner nameThe partner name of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionsTraffic SourceFirst user DV360 sourceThe source of the Display & Video 360 campaign that acquired a new user.To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
DimensionUserAudience nameThe name of an audience that users belong to during the date range selected. Current user behavior does not affect historical audience membership in reports.This dimension is populated automatically when you create audiences.
DimensionUserNew / establishedNew and established users who first opened your app or visited your website within the last 7 days.This dimension is populated automatically.
DimensionUserSigned in with user IDThe text 'yes' when you collect a user_id, which can help you connect separate sessions to an individual user.This dimension is populated automatically.
DimensionUser lifetimeFirst session dateThe date, in the format YYYYMMDD, when a user was first acquired. First session date includes data about users who open a progressive web application (PWA) or instant app without installing the app.This dimension is populated automatically.
DimensionUser lifetimeFirst visit dateThe date, in the format YYYYMMDD, when a user was first acquired.This dimension is populated automatically.
DimensionUser lifetimeFirst purchase dateThe date of the user's first purchase.Populate this dimension by sending the purchase event.
DimensionUser lifetimeLast active dateThe date of the user's most recent engagement. This dimension is populated automatically.
DimensionUser lifetimeLast audience nameThe name of an audience that users currently belong to.This dimension is populated automatically when you create audiences.
DimensionUser lifetimeLast platformThe method by which a user most recently accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'.This dimension is populated automatically.
DimensionUser lifetimeLast purchase dateThe date of the user's most recent purchase.Populate this dimension by sending the purchase event.
DimensionVideoVideo providerThe source of the video (for example, 'youtube').This dimension is populated automatically by the video_provider parameter when enhanced measurement is enabled.
DimensionVideoVideo titleThe title of the video.This dimension is populated automatically by the video_title parameter when enhanced measurement is enabled.
DimensionVideoVideo URL The url of the video.This dimension is populated automatically by the video_url parameter when enhanced measurement is enabled.
MetricsAdvertisingGoogle Ads clicksThe total number of times users clicked on your advertising campaign through the Google Ads platform.This dimension is populated automatically when you link Google Ads and Analytics.
MetricsAdvertisingGoogle Ads costThe total amount you paid for your advertising campaign through the Google Ads platform.This dimension is populated automatically when you link Google Ads and Analytics.
MetricsAdvertisingGoogle Ads cost per clickThe average cost you paid per click for your advertising campaign through the Google Ads platform.This dimension is populated automatically when you link Google Ads and Analytics.
MetricsAdvertisingGoogle Ads impressionsThe total number of times your advertising campaign was shown to users through the Google Ads platform.This dimension is populated automatically when you link Google Ads and Analytics.
MetricsAdvertisingGoogle Ads video views The total number of times your Google Ads video content was viewed by potential customers to help you measure the performance of your video ads.This dimension is populated automatically when you link Google Ads and Analytics.
MetricsAdvertisingNon-Google clicksThe total number of times users clicked on your ad.This dimension is populated automatically when you link Google Ads and Analytics. Non-Google clicks The total number of times users clicked on your ad. This dimension is populated automatically when you import cost data.
MetricsAdvertisingNon-Google costThe total cost of your advertising campaign.This dimension is populated automatically when you import cost data.
MetricsAdvertisingNon-Google cost per clickThe average amount you paid per click for your advertising campaign.This dimension is populated automatically when you import cost data.
MetricsAdvertisingNon-Google cost per conversionThe average cost you paid per conversion for your advertising campaign.This dimension is populated automatically when you import cost data.
MetricsAdvertisingNon-Google impressionsThe total number of times your advertising campaign was shown to users.This dimension is populated automatically when you import cost data.
MetricsAdvertisingReturn on non-Google ad spendThe total amount of revenue earned for every dollar spent on advertising. Return on non-Google ad spend = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions) / Data Import costThis dimension is populated automatically when you import cost data.
MetricsEcommerce > Event scopedAdd to cartsThe number of times users added items to their shopping carts.Populate this metric by sending the add_to_cart event.
MetricsEcommerce > Event scopedCheckoutsThe number of times users started the checkout process.Populate this metric by sending the begin_checkout event.
MetricsEcommerce > Event scopedEcommerce quantityThe number of items included in an ecommerce event.

For example, someone purchases 1 quantity of the Stan and Friends Tee and 2 quantities of the Google Grey Women's Tee. When you include these in the items array, you see the following results: Ecommerce quantity is 3 Item quantity for Stan and Friends Tee is 1 Item quantity for Google Grey Women's Tee is 2

Populate this metric by sending the quantity parameter with an ecommerce event.
MetricsEcommerce > Event scopedGross purchase revenueThe sum of revenue from purchases made on your website or app. Gross purchase revenue = purchases + in-app purchases + subscriptionsThis metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsEcommerce > Event scopedItem-list click eventsThe number of times users clicked an item that appeared in a list.Populate this metric by sending the select_item event.
MetricsEcommerce > Event scopedItem-list view eventsThe number of times an item list was viewed.Populate this metric by sending the view_item_list event.
MetricsEcommerce > Event scopedItem view eventsThe number of times an item was viewed.Populate this metric by sending the view_item event.
MetricsEcommerce > Event scopedPromotion clicksThe number of times an item promotion was clicked.Populate this metric by sending the select_promotion event.
MetricsEcommerce > Event scopedPromotion viewsThe number of times an item promotion was viewed.Populate this metric by sending the view_promotion event.
MetricsEcommerce > Event scopedPurchase revenueThe sum of revenue from purchases made on your website or app, minus any refunds given. Purchase revenue = purchases + in-app purchases + subscriptions - refundThis metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsEcommerce > Event scopedPurchasesThe number of purchases on your website or app.Populate this metric by sending the purchase event.
MetricsEcommerce > Event scopedQuantityThe number of units for an ecommerce event.Populate this metric by sending the quantity parameter at the event level. When you don't include a quantity parameter at the event level, Google Analytics assigns 1 to the Quantity metric for the event.
MetricsEcommerce > Event scopedRefund amountThe total amount from refunds given on your website or app.This metric is populated from the refund and app_store_refund events.
MetricsEcommerce > Event scopedRefundsThe number of refunds on your website or app.Populate this metric by sending the refund event.
MetricsEcommerce > Event scopedShipping amountThe shipping amount associated with a transaction.Populate this dimension by sending the event-level shipping parameter in the purchase event.
MetricsEcommerce > Event scopedTax amountThe tax amount associated with a transaction.Populate this event-level dimension by sending the event-level tax parameter in the purchase event.
MetricsEcommerce > Event scopedTransactionsThe number of completed purchases on your site.Populate this metric by sending the purchase event.
MetricsEcommerce > Event scopedTransactions per purchaserThe average number of purchases per buyer for the selected time frame.Populate this metric by sending the purchase event.
MetricsEcommerce > Event scopedEcommerce purchasesThe number of times users completed a purchase.Populate this metric by sending the purchase event.
MetricsEcommerce > Event scopedGross item revenueThe total revenue from items only, excluding tax and shipping.This metric is the sum of the purchase event. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsEcommerce > Item scopedItem discount amountThe total cost of an item discount, calculated by multiplying the discount and item quantity. The metric is populated using the discount and quantity parameters from an ecommerce event. Learn morePopulate this metric by sending the item-level discount and item-level quantity parameters through an online-sales event.
MetricsEcommerce > Item scopedItem quantityThe number of units for a single item included in ecommerce events.Populate this metric by sending the quantity parameter with an ecommerce event.
MetricsEcommerce > Item scopedItem refund amountThe total refund amount issued to the customer (e.g., $142.23). Learn moreThis metric is populated from the refund events.
MetricsEcommerce > Item scopedItem revenueThe total revenue from items only minus refunds, excluding tax and shipping.This metric is populated using the purchase and refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsEcommerce > Item scopedItems added to cartThe number of items added to a shopping cart (e.g., 1, 2, 3). Learn morePopulate this metric by sending an items array with the add_to_cart event.
MetricsEcommerce > Item scopedItems checked outThe number of items in the customer's shopping cart when the customer initiated the checkout process. Learn morePopulate this metric by sending an items array with the begin_checkout event.
MetricsEcommerce > Item scopedItems clicked in listThe number of items that the customer clicked in a list of items. Learn morePopulate this metric by sending an items array with the select_item event.
MetricsEcommerce > Item scopedItems clicked in promotionThe number of items that the customer clicked in a promotion. Learn morePopulate this metric by sending an items array with the select_promotion event.
MetricsEcommerce > Item scopedItems purchasedThe number of units for a single item included in purchase events. Learn morePopulate this metric by sending an items array with the purchase event.
MetricsEcommerce > Item scopedItems viewedThe number of items that the customer viewed. Learn morePopulate this metric by sending an items array with the view_item event.
MetricsEcommerce > Item scopedItems viewed in listThe number of items that the customer viewed in a list of items. Learn morePopulate this metric by sending an items array with the view_item_list event.
MetricsEcommerce > Item scopedItems viewed in promotionThe number of items that the customer viewed in a promotion. Learn morePopulate this metric by sending an items array with the view_promotion event.
MetricsEcommerce > Event scopedProduct revenueProduct revenue = (purchase revenue + in-app purchase revenue + subscription revenue).This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events.
MetricsEventKey eventsThe number of times users triggered a key event.Populate this metric by marking an event as a key event.
MetricsEventEvent countThe number of times users triggered an event.This dimension is populated automatically.
MetricsEventEvent count per userThe average number of events triggered per user.

Event count per user = Event count / Active users

This dimension is populated automatically.
MetricsEventEvent valueThe sum of all value parameters supplied with an event. You can use this context-sensitive metric to capture data that's important to you (e.g., revenue, time, distance).

Event value differs from purchase revenue in that event value combines realized and unrealized values. Realized values come from purchase events, and unrealized values come from other events (e.g., a gem_referral event with an event value of 5.).

Event value isn't currency converted.

Populate this metric by including the value parameter.
MetricsEventEvents per sessionThe average number of events per session. This dimension is populated automatically.
MetricsEventFirst opensThe number of times your users opened your application for the first time.This metric is populated automatically by the first_open event.
MetricsEventFirst visitsThe number of times your users opened your website for the first time.This metric is populated automatically by the first_visit event.
MetricsPage / screenElapsed time from last page requestAverage time in seconds it takes for each event to load, calculated from the time of the last user-initiated page request.This dimension is populated automatically.
MetricsPage / screenEntrancesThe number of times that the first event recorded in a session occurred on a page or screen. Learn more about entrancesThis dimension is populated automatically.
MetricsPage / screenExitsThe number of times that the last event recorded for a session occurred on a page or screen. Learn more about exitsThis dimension is populated automatically.
MetricsPage / screenViewsThe number of mobile app screens or web pages your users saw. Repeated views of a single screen or page are counted.This dimension is populated automatically.
MetricsPage / screenViews per userThe average number of mobile app screens or web pages viewed per user.This dimension is populated automatically.
MetricsPredictiveChurn probabilityThe probability that a user who was active on your app or site in the last 7 days will not be active in the next 7 days.

This dimension is populated automatically.

Learn more about predictive metrics
MetricsPredictiveIn-app purchase probabilityThe probability that a user who was active in the last 28 days will make an in-app purchase in the next 7 days.

This dimension is populated automatically.

Learn more about predictive metrics
MetricsPredictivePredicted revenueThe revenue expected from all purchase conversions within the next 28 days from a user who was active in the last 28 days.

This dimension is populated automatically.

Learn more about predictive metrics
MetricsPredictivePurchase probabilityThe probability that a user who was active in the last 28 days will make a purchase in the next 7 days.

This dimension is populated automatically.

Learn more about predictive metrics
MetricsPublisherAd exposure(App only) The total time that your ad units were shown to a user (in milliseconds).This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
MetricsPublisherAd revenueThe sum of the advertising revenue for a user.This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
MetricsPublisherAd unit exposure(App only) The time that a given ad unit was shown to a user (in milliseconds).This metric is populated automatically when you integrate with AdMob or Google Ad Manager. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
MetricsRevenueARPPUAverage revenue per paying user (ARPPU) is the total purchase revenue per active user who made a purchase.To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsRevenueARPUAverage revenue per active user (ARPU) is the total revenue generated on average from each active user, whether they made a purchase or not. ARPU = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions) / Active usersTo learn how to populate this metric, see Total revenue.

Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.

MetricsRevenueAverage daily revenueAverage daily revenue The average total revenue for a day over the selected time frame. To learn how to populate this metric, see Total revenue.

Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.

MetricsRevenueAverage purchase revenueThe average purchase revenue over the selected time frame.To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsRevenueAverage purchase revenue per userThe sum of the purchase revenue per user.To learn how to populate this metric, see Purchase revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsRevenue Max daily revenueThe maximum total revenue for a day over the selected time frame.To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsRevenue Min daily revenueThe minimum total revenue for a day over the selected time frame.To learn how to populate this metric, see Total revenue. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsRevenue Total revenueThe total revenue from purchases, in-app purchases, subscriptions, and ad revenue. Total revenue = purchases + in-app purchases + subscriptions + ad revenue - refundsThis metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
MetricsSearch ConsoleOrganic Google search average positionThe average ranking of your website URLs for the queries reported from Search Console.

For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2).

This metric requires an active Search Console link.
MetricsSearch ConsoleOrganic Google search click through rateThe organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click.This metric requires an active Search Console link.
MetricsSearch ConsoleOrganic Google search clicksThe number of organic Google Search clicks reported from Search Console.This metric requires an active Search Console link.
MetricsSearch ConsoleOrganic Google search impressionsThe number of organic Google Search impressions reported from Search Console.This metric requires an active Search Console link.
MetricsSessionAverage session durationThe average duration (in seconds) of users' sessions.This dimension is populated automatically.
MetricsSessionBounce rateThe percentage of sessions that were not engaged sessions. Learn more about bounce rate

Bounce rate = not engaged sessions / total sessions Bounce rate is the inverse of engagement rate.

This dimension is populated automatically.
MetricsSessionEngaged sessionsThe number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Engaged sessions is the inverse of low engagement sessions.This dimension is populated automatically.
MetricsSessionEngaged sessions per userThe average number of engaged sessions per user.This dimension is populated automatically.
MetricsSessionEngagement rateThe percentage of sessions that were engaged sessions. Learn more Engagement rate = engaged sessions / total sessions Engagement rate is the inverse of bounce rate.This dimension is populated automatically.
MetricsSessionLow engagement sessionsThe number of sessions that were not engaged sessions. Low engagement sessions is the inverse of engaged sessions.This dimension is populated automatically.
MetricsSessionSession key event rateThe percentage of sessions that converted.

Session key event rate = Key events / Sessions

This dimension is populated automatically.
MetricsSessionSessionsThe number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last. Learn more about sessionsThis dimension is populated automatically..
MetricsSessionSessions per userThe average number of sessions per user.This dimension is populated automatically.
MetricsSessionViews per sessionThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. Views per session = (screen_view events + page_view events) / total sessionsThis dimension is populated automatically.
MetricsUser1-day repeat purchasersThe number of customers who complete 1 or more purchases in 2 consecutive days.Populate this metric by sending the purchase event.
MetricsUser2–7-day repeat purchasersThe number of customers who purchased one day and anytime between 2 and 7 days prior.Populate this metric by sending the purchase event.
MetricsUser30-day paid active usersThe number of customers who complete 1 or more purchases in the last 30 days.Populate this metric by sending the purchase event.
MetricsUser31–90-day repeat purchasersThe number of customers who purchased one day and anytime between 31 and 90 days prior.Populate this metric by sending the purchase event.
MetricsUser7-day paid active usersThe number of customers who complete 1 or more purchases in the last 7 days.Populate this metric by sending the purchase event.
MetricsUser8–30-day repeat purchasersThe number of customers who purchased one day and anytime between 8 and 30 days prior.Populate this metric by sending the purchase event.
MetricsUser90-day paid active usersThe number of customers who complete 1 or more purchases in the last 90 days.Populate this metric by sending the purchase event.
MetricsUserActive usersThe number of distinct users who visited your website or application. An active user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app Note: The Active users metric appears as "Users" in Reports.This metric is populated automatically.
MetricsUserAverage daily purchasersThe average number of purchasers across all the days in the selected time frame.Populate this metric by sending the purchase event.
MetricsUserAverage engagement timeThe average time that your website was in focus in a user's browser or an app was in the foreground of a user's device. Average engagement time = total user engagement durations / number of active usersThis dimension is populated automatically.
MetricsUserAverage engagement time per sessionThe average engagement time per sessionThis dimension is populated automatically.
MetricsUserDAU / MAUDaily Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged for the calendar day out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention.This dimension is populated automatically.
MetricsUserDAU / WAUDaily Active Users (DAU) / Weekly Active Users (WAU) shows the percentage of users who engaged in the last 24 hours out of the users who engaged in the last 7 days. A higher ratio suggests good engagement and user retention.This dimension is populated automatically.
MetricsUserFirst time purchasersThe number of users who made their first purchase in the selected time frame.Populate this metric by sending the purchase event.
MetricsUserFirst-time purchaser conversion (FTP conversion)The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first-time purchasers.Populate this metric by sending the purchase event.
MetricsUserFirst-time purchasers per new user (FTPs per new user)The average number of first-time purchasers per new user.Populate this metric by sending the purchase event.
MetricsUserMax daily purchasersThe maximum number of purchasers across all the days in the selected time frame.Populate this metric by sending the purchase event.
MetricsUserMin daily purchasersThe minimum number of purchasers across all the days in the selected time frame.Populate this metric by sending the purchase event.
MetricsUserNew usersThe number of new unique user IDs that logged the first_open or first_visit event. The metric allows you to measure the number of users who interacted with your site or launched your app for the first time.This dimension is populated automatically.
MetricsUserPMAU / DAUPaying Monthly Active Users (PMAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior month.Populate this metric by sending the purchase event.
MetricsUserPWAU / DAU Paying Weekly Active Users (PWAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior week.Populate this metric by sending the purchase event.
MetricsUserReturning usersThe number of users who have initiated at least one previous session, regardless of whether or not the previous sessions were engaged sessions.This dimension is populated automatically.
MetricsUserTotal purchasersThe number of unique users who made at least one purchase.Populate this metric by sending the purchase event.
MetricsUserTotal usersThe number of unique user IDs that triggered any events. The metric allows you to measure the number of unique users who logged an event.This dimension is populated automatically.
MetricsUserUser key event rateThe percentage of users who converted. This metric is calculated as the number of users who performed a key event action divided by the total number of users.This dimension is populated automatically.
MetricsUserUser engagementThe length of time that your app screen was in the foreground or your web page was in focus. Learn more about user engagement.This dimension is populated automatically.
MetricsUserWAU / MAUWeekly Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged in the last 7 days out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention.This dimension is populated automatically.
MetricsUser lifetimeLifetime ad revenueThe ad revenue you generate from someone since their first visit to your website or app. This metric is populated automatically from the ad_impression event. You can also link AdMob to Firebase to collect additional data.
MetricsUser lifetimeLifetime engaged sessionsThe number of engaged sessions a user had since they first visited your website or application.This dimension is populated automatically.
MetricsUser lifetimeLifetime engagement durationThe length of time since a user's first visit that the user was active on your website or application while it was in the foreground.This dimension is populated automatically.
MetricsUser lifetimeLifetime session durationThe total duration of user sessions, from their first session until the current session expires, including time when your website or application is in the background.This dimension is populated automatically.
MetricsUser lifetimeLifetime sessionsThe total number of sessions that a user had since their first visit to your website or application.This dimension is populated automatically.
MetricsUser lifetimeLifetime transactionsThe total number of completed purchases by a user since their first visit to your website or application.This dimension is populated automatically.
MetricsUser lifetimeLTV Lifetime value (LTV) shows the total revenue from purchases on your website or application. You can use the data to determine how valuable users are based on additional revenue you generate.This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
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