This help center article is part of the App + Web Property Beta.
App + Web properties are not currently supported in the Analytics app.
The following events are recommended for all properties (all business verticals, app or web). To learn how to implement these events, refer to the developer documentation.
When your site or app has features or behavior that correspond to Analytics events, you benefit from logging the events detailed here, as well as events for retail and ecommerce, travel, or games. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest Analytics features and integrations as they become available.
| Event | Trigger... | Parameters |
|---|---|---|
| earn_virtual_currency | when a user has earned virtual currency | virtual_currency_name, value |
| join_group | when a user joins a group Allows you to track the popularity of various clans or user groups. |
group_id |
| login | when a user logs in. | method |
| present_offer | when a user is presented with an offer | item_id, item_name, item_category |
| purchase | when a user completes a purchase | transactions_id, value, currency, tax, shipping, items, coupon |
| refund | when a user receives a refund | transactions_id, value, currency, tax, shipping, items |
| search | when a user searches your content | search_term |
| select_content | when a user has selected content | content_type, item_id |
| share | when a user has shared content | content_type, item_id |
| sign_up |
when a user has signed up Allows you to see which methods of sign-up (e.g., Google account, email address, etc.) are most popular |
method |
| spend_virtual_currency | when a user has spent virtual currency (coins, gems, tokens, etc.) | item_name, virtual_currency_name, value |
| tutorial_begin | when a user begins a tutorial | No parameters |
| tutorial_complete | When a user completes a tutorial | No parameters |
