We recommend the following events to customers with all types of properties, in all business verticals (app or web). Learn about how to implement them in the developer documentation.
If your site or app has features or behavior that correspond to these events, you benefit from implementing them, along with their prescribed parameters. This provides you with more detailed reports and lets you benefit from the latest Analytics features and integrations as they become available.
| Event | Trigger... | Parameters |
|---|---|---|
| ad_impression (app only) |
when a user sees an ad impression |
ad_format, ad_platform, ad_source, ad_unit_name, currency, value |
| earn_virtual_currency | when a user has earned virtual currency | virtual_currency_name, value |
| join_group | when a user joins a group Allows you to track the popularity of various clans or user groups. |
group_id |
| login | when a user logs in. | method |
| purchase | when a user completes a purchase | transaction_id, value, currency, tax, shipping, items, coupon |
| refund | when a user receives a refund | transaction_id, value, currency, tax, shipping, items |
| search | when a user searches your content | search_term |
| select_content | when a user has selected content | content_type, item_id |
| share | when a user has shared content | content_type, item_id |
| sign_up |
when a user has signed up Allows you to see which methods of sign-up (e.g., Google account, email address, etc.) are most popular |
method |
| spend_virtual_currency | when a user has spent virtual currency (coins, gems, tokens, etc.) | item_name, virtual_currency_name, value |
| tutorial_begin | when a user begins a tutorial | No parameters |
| tutorial_complete |
When a user completes a tutorial |
No parameters |
Recommended events by vertical market
After reviewing the events recommended above, explore our other recommended events and parameters, organized by vertical market:
- [GA4] Events: Retail/Ecommerce
- [GA4] Events: Jobs, Education, Local Deals, Real Estate
- [GA4] Events: Travel (Hotel/Air)
- [GA4] Events: Games