[GA4] Recommended events

We recommend the following events to customers with all types of properties, in all business verticals (app or web). To learn how to implement these events, refer to the developer documentation (tagging instructions | event reference).

If your site or app has features or behavior that correspond to these events, you benefit from implementing them, along with their prescribed parameters. This provides you with more detailed reports and lets you benefit from the latest Analytics features and integrations as they become available.

Event	Trigger...	Parameters
ad_impression (app only)	when a user sees an ad impression Learn more about implementation	ad_format, ad_platform, ad_source, ad_unit_name, currency, value
earn_virtual_currency	when a user has earned virtual currency	virtual_currency_name, value
join_group	when a user joins a group Allows you to track the popularity of various clans or user groups.	group_id
login	when a user logs in	method
purchase	when a user completes a purchase	transaction_id, value, currency, tax, shipping, items, coupon
refund	when a user receives a refund	transaction_id, value, currency, tax, shipping, items
search	when a user searches your content	search_term
select_content	when a user has selected content	content_type, item_id
share	when a user has shared content	content_type, item_id
sign_up	when a user has signed up Allows you to see which methods of sign-up (e.g., Google account, email address, etc.) are most popular	method
spend_virtual_currency	when a user has spent virtual currency (coins, gems, tokens, etc.)	item_name, virtual_currency_name, value
tutorial_begin	when a user begins a tutorial	No parameters
tutorial_complete	When a user completes a tutorial	No parameters

Recommended events by vertical market

After reviewing the events recommended above, explore our other recommended events and parameters, organized by vertical market:

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