Events: All properties

This help center article is part of the App + Web Property Beta.

App + Web properties are not currently supported in the Analytics app.

The following events are recommended for all properties. To learn how to implement these events, refer to the developer documentation.

When your site or app has features or behavior that correspond to Analytics events, you benefit from logging the events detailed here, as well as events for retail and ecommerce, travel, or games. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest Analytics features and integrations as they become available.
Event Triggered... parameters
earn_virtual_currency when a user has earned virtual currency virtual_currency_name, value
join_group when a user joins a group

Allows you to track the popularity of various clans or user groups.
group_id
login when a user logs in. method
present_offer when a user is presented with an offer item_id, item_name, item_category
purchase when a user completes a purchase transactions_id, value, currency, tax, shipping, items, coupon
refund when a user receives a refund transactions_id, value, currency, tax, shipping, items
search when a user searches your content search_term
select_content when a user has selected content content_type, item_id
share when a user has shared content content_type, item_id
sign_up

when a user has signed up

Allows you to see which methods of sign-up (e.g., Google account, email address, etc.) are most popular

method
spend_virtual_currency when a user has spent virtual currency (coins, gems, tokens, etc.) item_name, virtual_currency_name, value
tutorial_begin when a user begins a tutorial No parameters
tutorial_complete When a user completes a tutorial No parameters
Was this helpful?
How can we improve it?