The following events are useful for all properties (all business verticals, app or web). To learn how to implement these events, refer to the developer documentation.
If your site or app has features or behavior that correspond to these events, you benefit from implementing them, along with their prescribed parameters. This provides you with more detailed reports and lets you benefit from the latest Analytics features and integrations as they become available.
| Event | Trigger... | Parameters |
|---|---|---|
| earn_virtual_currency | when a user has earned virtual currency | virtual_currency_name, value |
| join_group | when a user joins a group Allows you to track the popularity of various clans or user groups. |
group_id |
| login | when a user logs in. | method |
| purchase | when a user completes a purchase | transaction_id, value, currency, tax, shipping, items, coupon |
| refund | when a user receives a refund | transaction_id, value, currency, tax, shipping, items |
| search | when a user searches your content | search_term |
| select_content | when a user has selected content | content_type, item_id |
| share | when a user has shared content | content_type, item_id |
| sign_up |
when a user has signed up Allows you to see which methods of sign-up (e.g., Google account, email address, etc.) are most popular |
method |
| spend_virtual_currency | when a user has spent virtual currency (coins, gems, tokens, etc.) | item_name, virtual_currency_name, value |
| tutorial_begin | when a user begins a tutorial | No parameters |
| tutorial_complete | When a user completes a tutorial | No parameters |