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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

Admin page

The Admin page gives you access to the Analytics administrative features.

Screenshot showing admin tab selected at top of page
Admin page open.

Use these tools to create new properties, change user permissions, add integrations, set up filters, import data, and more.

To open the Admin page:

  1. Sign in to Google Analytics.
  2. Click Admin.

Related resources

Learn more about managing Analytics.

Google Analytics training and support resources

Check out our comprehensive list to learn more about Analytics solutions.