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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

Admin tab

The Admin tab is at the top of every Analytics page.

Screenshot showing admin tab selected at top of page
Admin tab selected.

The Admin tab gives you access to the Analytics administrative features. Use these tools to create new properties, change user permissions, add integrations, set up filters, import data and more.

To access the Admin tab:

  1. Sign in to Google Analytics.
  2. Select Admin.

Related resources

Learn more about managing Analytics.

Google Analytics training and support resources

Check out our comprehensive list to learn more about Analytics solutions.