This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

In-app purchase

In-app purchases (IAP) are digital content or features that you can sell in a mobile app through ​Google Play or Apple App Store so your app doesn't have to process financial transactions. Examples of IAPs include subscription-based content or special game pieces. Analytics shows in-app purchases in the In-app purchases report.

The following is an example of an IAP through Google Play:

Learn more about in-app purchases through Google Play or Apple App Store.

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