[GA4] Fix missing revenue data

Google Analytics uses parameter values from the purchase event to calculate revenue metrics. Different parameters are used to calculate event-level vs. item-level revenue metrics. 

Google Analytics uses:

  • the 'value' and 'currency' parameters from the purchase event to calculate event-level revenue metrics like Total revenue
  • the 'price' and 'currency' parameters from the purchase event to calculate item-level revenue metrics like Item revenue

This article helps you fix missing event-level and item-level revenue data.

Event-level revenue data is missing

Try the following tips if you've set up the purchase event on your website, but you don't see event-level revenue data for metrics like Total revenue, Purchase revenue, and LTV.

Important: After updating your website, use DebugView or wait for data to populate in reports.

Item-level revenue data is missing

Try the following tips if you've set up the purchase event on your website, but you don't see item-level revenue data for metrics like Item revenue and Gross item revenue.

Important: After updating your website, use DebugView or wait for data to populate in reports.

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