Introduction to Google Analytics

Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available – and it's free for anyone to use.

Who can use Analytics?

Executives can learn:

  • Which marketing initiatives are most effective
  • Accurate website traffic patterns/trends
  • Which customer and customer segments are most valuable

Marketing Professionals can learn:

  • Where visitors come from and what do they do on the site
  • How can the website convert more visitors into customers
  • Which keywords resonate with prospects and lead to conversions
  • Which online ad or creative is the most effective

Content & Developers can learn:

  • Where people leave the site
  • Which pages retain visitors the longest
  • What search terms people use to find the site


In addition, Google AdWords customers can see their Analytics data from inside their AdWords account - we've added a tab with your Analytics reports and settings. Just go to Tools & Analysis > Google Analytics. Plus, Analytics automatically tags your AdWords campaigns for detailed tracking – simply enable the auto-tagging option when you link your AdWords and Analytics accounts. To learn more, see the full list of benefits that Analytics offers.

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How do I use Analytics?

You can use Analytics to track a variety of web-based content.

  • Tracking multiple websites
    Google Analytics will track as many websites as you own! We've provided multiple reporting views in your account, so that you can view individual reports for specific domains or sub-domains.
  • Tracking your blog, MySpace or Facebook pages
    To use Google Analytics to track your pages on Facebook, MySpace, WordPress or other solutions, we recommend that you search for 3rd-party widgets that simplify the Analytics set up for pre-defined site templates. You may not be able to use Analytics on sites where you cannot edit the page code (such as on MySpace, for example). However, in most cases you will be able to find plug-ins or widgets that will help you use Analytics in your page.
  • Tracking visits from RSS feeds
    In order for Google Analytics to track data, it is necessary that the Google Analytics tracking code gets executed. Since most RSS/atom readers cannot execute JavaScript, Analytics will not count pageviews that are loaded through an RSS reader. Analytics requires that the visitor execute a JavaScript file on Google's servers in order to track that page view.
  • Using Analytics with other web analytics solutions
    You can run Google Analytics in parallel with any third-party or internal solution that you've already deployed.

How Much Does Analytics Cost?

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

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