This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

User permissions

You can assign user permissions at the account and property levels.

To assign permissions:

  1. Click Admin.
  2. Click User Management in the Account or Property column.

Four permissions are available that you can apply singly or in combination:

Permission Explanation
Manage Users Can manage account users (add/delete users, assign any permissions). Does not include Edit or Collaborate. Can grant full permissions to any user, including themselves, for any account or property for which they have this permission.

Can perform administrative and report-related functions (e.g., add/edit/delete accounts or properties, but not manage users), and see report data.

If you have Edit permission and add an account or property, you have full permissions, including Manage Users, for the object you add.

Includes Collaborate.

Collaborate Can create, edit, delete, and share personal assets. Can collaborate on shared assets. Includes Read & Analyze.

Shared assets include:
Read & Analyze Can see report and configuration data; can manipulate data within reports (e.g., filter a report, add a secondary dimension); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.

Parent permissions are inherited by default (account > property). For example, when you set permissions for a user at the account level, that user then has those same permissions for all the properties in that account.

Permissions set for a child supercede permissions set for the parent.

As you progress down the hierarchy, you can give more permissions, but not fewer, e.g., if a user has Read & Analyze permission at the account level, you can also grant Edit permission at the property level; but if a user has Edit permission at the account level, you can’t limit permission to just Read & Analyze at the property level.

To see which users have which permissions, you have a couple of options. From the User Management page at the account or property level:

  • Search for a specific user name to see that user's permissions.
  • Click the Account Permissions column head to sort the list by permissions.
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