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Profiles are being renamed as Views. Learn more

Welcome to the Analytics Help Centre

  • Set-up and basics
    • Get started with Analytics
    • Where you manage Analytics
    • Set up (web)
    • Set up (mobile apps)

  • Reporting
    • Monitor
    • Audience
    • Advertising
    • Acquisition
    • Behaviour
    • Conversions
    • Tools
    • Mobile Apps

  • Accounts, users, properties and views
    • Understanding the Analytics account structure
    • Accounts and Users
    • Managing properties and views
    • Reporting views
    • Account users
    • Data filters for views
    • Common Issues

  • Universal Analytics
    • Set up, upgrade, and usage guidelines for UA
    • Account settings and configuration for UA
    • User ID and Cross Device reports

  • Data Import
    • About Data Import
    • Uploading Click and Cost Data
    • Upload Example: Dimension Widening
    • Upload Errors: Dimension Widening
    • Upload Data Use Policy

  • About Google Analytics
    • Introduction to Google Analytics
    • How Analytics impacts your website code
    • The Google Analytics APIs
    • Available Languages
    • Data limits
    • Data privacy & security
    • Google Analytics policies

  • Insights from our Technical Support Specialists
    • About the Insights from our Support Specialists
    • How Visits are calculated in Analytics
    • The difference between clicks, visits, visitors, entrances, pageviews and unique pageviews
    • How sampling works in Google Analytics
    • Comparing Analytics and AdWords conversion metrics
    • What the value (not set) means
    • Why a custom report shows more Unique Visitors than Visits
    • How to verify if auto-tagging will work with your website
    • Difference between Entrances and Visits/Sessions
    • Funnel Visualisation vs. Goal Flow
    • How Unique Visitors/Active Users are calculated
    • Troubleshooting Google Analytics Remarketing Issues
    • Social conversions differ between reports
    • Causes for self-referrals in web traffic

  • Google Analytics Premium
    • About Google Analytics Premium
    • BigQuery Export

  • Training and Individual Qualification
    • Training Resources
    • How to prepare for Analytics IQ
    • Analytics IQ FAQ
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  • Terms of Service
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