You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
Before you begin
You can integrate your Wix site with Google for free but you must have a Premium Wix site and a connected domain.
- In your Wix account, on the site dashboard, go to the “Marketing & SEO” section. Select Marketing Integrations.
- Under Google Ads, click Connect.
- In the top right, click Connect Google Ads.
- Paste your Google tag ID in the window without the "AW-".
- Click Save.
- In your Wix account, on the site dashboard, go to the “Marketing & SEO” section. Select Marketing Integrations.
- Under Google Analytics, click Connect.
- On the top right corner of the page, click Connect Google Analytics.
- Paste your Google tag ID in the window.
- Click Save.