Set up your Google tag with HubSpot

If you have a tag ID starting with “G-”, follow the steps below to integrate your account with Google Ads and Google Analytics.

Before you begin

You can integrate your HubSpot account with Google Analytics for free without a plugin. To set up this integration, you’ll need:

• A valid Google sign-in
• A Google Analytics 4 Measurement ID ("G-" ID)
• An active HubSpot account

You can use a Google tag ID during setup. You may receive a HubSpot error message, but the setup will save correctly.

Instructions

1. Sign into your HubSpot account.
2. Click the settings gear icon on the top toolbar.
3. On the left side panel, click Website.
4. Select Pages from the ”Website” dropdown menu.
5. Select a domain from the “Choose a domain to edit its settings” dropdown menu.
6. Click on the “Integrations” tab below the dropdown menu.
7. Check the “Integrate with Google Analytics 4” checkbox.
8. Enter your Google tag ID in the box provided.
9. Click Save.

It may take up to 30 minutes for data collection to start. You can then use the Realtime report to verify that you're receiving data.