Get started with Analytics

To start collecting basic data from a website or mobile app:

  1. Create a new Google Analytics account if you do not have one. Visit google.co.uk/analytics, click the Access Google Analytics or Create an account button (top right), and follow the on-screen instructions.
  2. Set up a property in the account you have created.
    If you’re setting up Google Analytics to track an app, consult the best practices for mobile app analytics setup.
  3. Follow the instructions to set up web tracking or set up mobile app tracking.