Navigate and manage your accounts with My Client Center (MCC)

Understanding your MCC manager account tabs

The MCC manager account dashboard makes it easy to view a wide range of account statistics and information for all client accounts directly or indirectly linked to the manager account. You’ll do this from the “Performance” and “Budget” tabs.

Note for accounts managing multiple currencies

If you manage client accounts with multiple currencies, all currency-related columns (such as “Cost” and “Avg. CPC”) are sorted first by currency type, then by amount.

The "Performance" tab

The “Performance” tab displays all the statistics columns you have in AdWords client accounts. You can add more by clicking Columns, then Modify columns.

With the “Manager account” and “Client account” columns, you can quickly identify who’s managing the accounts listed. The “Labels” column lets you view and sort accounts by the custom account labels you’ve created.

Just as you do in your client accounts, you can also use the date range selector to limit your view of account statistics to a particular time period of your choosing.

The "Budget" tab

The “Budget” tab displays relevant billing information to help you keep track of spending for all of your managed accounts.

Even if an AdWords account is linked to multiple manager accounts, only one budget can be active at a time. You determine which account is to be billed by setting up a “billing account” in your client account. A billing account can be used to pay for multiple AdWords accounts. Learn more about setting up billing for your manager account.

Here are the available columns for the “Budget” tab. Some appear in the table by default, others you’ll need to add by clicking Columns, then Modify columns.

“Budget” tab column name Description
Budget columns  
Billing account The account to which the AdWords account’s costs are accrued and billed
Billing customer The unique number assigned to the legal entity that will be billed for the client account's costs. The legal entity is the company or individual that the account is registered to
Purchase order The number of the purchase order associated with the client, which appears on each invoice
Billing method How the client AdWords account is billed. Billing method options depend on the country the AdWords account's billing address is located in and the currency chosen. In most countries, you’re automatically charged after ads run (automatic payments). In a few countries, you have to fund your account before ads can run (manual payments)
Account budget The spending limit specified by the budget order for this client AdWords account
Remaining account budget The amount of budget left in the client account’s budget order
% spent The percentage of the client account budget spent to date
Start date The date the account budget was initiated
End date The date the account budget is scheduled to stop. If no date appears, the account budget is set to run indefinitely
Total daily budgets The sum of all total daily budgets or total daily shared budgets for all active campaigns in this client AdWords account
Account information columns  
Client name The name you assigned to the client AdWords account
Login name The email address associated with the client AdWords account
Company name The name of the entity associated with the client account
Account type Indicates whether the client account is an AdWords or AdWords Express account
Labels The labels you’ve assigned to this account to help you filter the information you want to see
Alerts A summary of alerts for each client account
Alerts description More detail about each alert

Tip

If you don't have a lot of time to spend setting up and monitoring individual campaign budgets, use shared budgets to allocate budget across multiple campaigns. Learn more about managing a shared budget across campaigns.

Navigating across accounts

It can help to think of a manager account like a tree. Each top-level manager account can branch out to manage individual client accounts or other manager accounts. Those manager accounts can then branch out to manage more individual client accounts or other manager accounts, and so on.

Once you link a manager account to your top-level manager account, you can manage the account in the same way that you currently manage individual AdWords accounts. To help you navigate through this structure, a breadcrumb located at the top of each account page records how many account levels deep you are.

Keep in mind

An AdWords account can be linked to no more than 5 manager accounts, and your manager account structure can be no greater than 5 levels deep.

To access another manager account that you manage, sign in to your top-level manager account. From here, you can navigate to those sub-manager accounts by doing one of the following:

  • Select the sub-manager account from the Jump to client drop-down menu at the top of the page. Manager accounts you manage are denoted by asterisks.
  • Click the sub-manager account from the managed account table. Client Manager will be indicated beneath Customer ID.
Searching across accounts

Search across all of your managed accounts at once to pinpoint specific instances of a term or phrase. Rather than guessing which campaign or set of keywords you need to check, you can quickly search and navigate directly to specific accounts, campaigns, ad groups, or ads.

Click Search across accounts from one of your manager account tabs to search across all parts of your account and all the accounts beneath it. We display results that include your search terms anywhere they appear within these accounts -- in campaigns, ad groups, ads, or placements.

For example, let's say you want to find all Valentine's campaigns, so that you can quickly pause them. Just enter the search term "valentine," and we'll show you results that include:

  • valentine's
  • Valentine
  • Valentine's Day
  • my valentine
  • valentine's gifts for her

Narrow your search to "Valentine's campaign," and we'll show you only results that include both "valentine" and "campaign":

  • valentine's campaign
  • Valentine's Day campaign
  • Campaign on valentine's
  • valentine-related campaign

In other words, we show you all results that include your specific terms, regardless of capitalization or the order of your terms.

Tip

To search for an exact phrase, put your entire search phrase in quotation marks. For instance, in the example above, if you wanted to find "Valentine's Day campaign" -- in that particular word-order -- you'd need to enter that exact phrase in quotation marks.

Here are some additional things you'll want to keep in mind as you use this feature:

  • We only support whole-word matches. So, for instance, a search for "valentine" will return "valentine restaurants" but not "valentines."
  • You'll get a maximum of 1000 results per search per tab (if there are more than 1000 results, the tab will display "(1000+)").
  • If there are no search results under a particular tab, you'll still see the tab, with a "(0)" displayed.
  • Under the Account, Campaign, and Ad group tabs, we'll return enabled, paused, and removed entries; for ads and placements, we’ll only return entries that are enabled or paused.
  • The “Ad type” column includes text, image, mobile, and video.
Using labels to organize your accounts

You can use labels to organize your client accounts into meaningful groups, and find important accounts quickly and easily. For example, you can organize your accounts by industry, account manager, or using them to mark inactive accounts.

Here’s how to create a new label and apply it to an account:

  1. From your manager account’s “Performance” or “Budget” tab, click the Labels drop-down and select Create new label.
  2. Enter the name of your label and click Save. Your label will now appear in the “Labels” drop-down menu.
  3. Check the box next to the accounts you want to apply this label to.
  4. Click the Labels drop-down and click on the label name. The label now appears in the “Labels” column next to the accounts you selected.

To remove a label from an account:

  1. Check the box next to the account.
  2. Click the Labels drop-down and select the label you want to remove.

To edit a label or remove it entirely:

  1. Click the Labels drop-down and select Manage labels.
  2. Click on the label name to modify it, or select Remove to remove it.

Moving accounts within a manager account

You can move a client account to another manager account within your top-level manager account. Here’s how:

  1. Sign in to your manager account at https://adwords.google.com.
  2. Check the box next to the name of each managed account you want to move.
  3. Click the Arrange accounts drop-down menu and select Change client manager.
  4. Click the arrow next to your top-level manager account to show any linked manager accounts.
  5. Click the manager account that you want to move the accounts to. Note that you must move all selected accounts to the same manager account.
  6. Click Change client manager.

After you've moved accounts to a new manager account, the manager account's statistics totals will be updated to reflect the addition of new managed accounts.

Please note that client accounts and manager accounts you manage with API only access cannot be moved to a new manager account through this process. If you need to move either of these account types, please contact us and we can assist you.

Important: If you move a managed account that’s on consolidated billing from one manager account to another, it does not change the managed account’s billing settings. After you move the account, the new manager account won’t have access to the budget order. All active and pending budgets will remain active and the account's ads will continue to serve and be billed to the original account.

If you no longer want your manager account to be billed for the client account you’re planning to move, make sure you end all budgets under that manager account before you move it. If you move accounts before doing this, you won’t have access to the billing page and will need to call Google directly to request assistance from Google support staff.

To end budgets prior to moving the account:

  1. From the client account, click the gear icon and choose Billing.
  2. Click the Orders link. Then find the budget order you'd like to delete, end, or edit.
  3. Once you find the budget order, look under the Actions column. To delete a budget order that's pending activation or review, click Delete. To end an active budget order, click End order.
  4. When finished, click Submit.

If you will be moving the client account to a manager account you already have access to, then you don’t need to take any action since the same manager account will still be billed for the accounts under it.

Managing MCC email notifications and alerts

You can manage the types of emails and alerts you receive from Google AdWords for your manager account and your clients’ accounts.

Managing email notifications

You can opt in to email notifications when you create your account and change your preferences at any time. Emails are sent to the email address associated with your manager account.

These are the types of emails you can choose to receive:

  • Newsletters
  • Google market research
  • Customized help and performance suggestions
  • Reports
  • Special offers

Here's how to set and manage email preferences for your manager account:

  1. Sign in to your manager account at https://adwords.google.com.
  2. Click the gear icon in the top corner and select Account settings.
  3. Click Notification settings from the side navigation.
  4. On the “My MCC settings” tab, you'll see a list of “Notification topics” for emails. Find the notification topic you want to change and click within the “Email” column to change the setting as needed.

To change the address where your email notifications are sent, you’ll need to edit your Google Account preferences. Here’s how:

  1. Sign in to your manager account at https://adwords.google.com.
  2. Click the gear icon in the top corner and select Account settings.
  3. Click Preferences from the side navigation.
  4. Next to your email address, click Edit in Google Accounts and change as needed.

Keep in mind

To change the the notification email address for another manager account, you must be signed in directly to the affected manager account, even if your manager account has administrative access to that manager account.

You can change the notifications settings for emails you receive about your client accounts related to the following topics:

  • Billing
  • Disapproved ads and policy alerts
  • Campaign maintenance
  • Customized help and performance suggestions
  • Newsletters

Choose to receive all email notifications, only critical notifications, or none, and change settings for individual client accounts or all of your client accounts at once.

Here’s how to change your client account email notification preferences:

  1. Sign in to your manager account at https://adwords.google.com.
  2. Click the gear icon in the top corner and select Account settings.
  3. Click Notification settings from the side navigation.
  4. Click the Client settings tab. You’ll see a table with the different types of notifications.
  5. To change settings for individual client accounts, click in the column you want to change for that account and select “All,” “Only critical,” or “None.” To change settings for all of your client accounts at once, go to the “Update all clients” row and click Edit in the column you want to change.
Managing alerts

Your “Alerts” page, which you can find in the side navigation from any page in your manager account, displays alerts for all the manager accounts you manage and client accounts linked directly and indirectly to your manager account. MCC alerts help you stay on top of important issues that may affect your manager account and the client accounts you manage. Here are the different types of alerts:

  • Payment alerts (including for declined and expiring credit and debit cards)
  • Keyword and Creative alerts (including for underperforming keywords and disapproved ads)
  • Campaign alerts (including for campaigns ending or ended)
  • Budget alerts (including for account budgets running low or running out and account budgets ending)
  • Account alerts (including inactive accounts due to incomplete account information)

 

Keep in mind

Your manager account won’t display all available alerts for your client accounts. Drill down directly into your client accounts to see all alerts for each account. You’ll see those alerts in the top corner of the client account. Learn more about alerts and notifications for individual AdWords accounts.

To search for alerts within specific client accounts, you can create filters to view only certain types alerts, those triggered at certain times, and alerts for particular accounts.

Here's how to filter your alerts:

  1. Sign in to your manager account at https://adwords.google.com.
  2. Click Alerts in the side navigation.
  3. Click Filter alerts.
  4. Check the “Alert types” you want to see.
  5. Choose a timeframe from the Time triggered drop-down menu.
  6. In the Show section, select which accounts to search by choosing one of the following options:
    • All client accounts: Search for alerts in all managed accounts that match the alert type and timeframe that you set.
    • Only accounts I manage: Search only those accounts you directly manage, excluding those managed by sub-manager accounts within your top-level manager account.
    • Only these Customer IDs: Search within the specified managed accounts; just type the Customer ID numbers into the text box, one ID per line.
  7. Click Apply.

Dismissing alerts

To dismiss an alert, check the box next to the alert you want to remove and click the Dismiss button. When you drill down into your client accounts from your manager account, you will no longer see the alerts you dismissed; however, users who log in through the individual AdWords account will still see these alerts unless they have also been dismissed by a user at the account level.

You can't dismiss critical (red) alerts, but as the related issues are resolved, the system updates will remove them. The frequency of these updates vary by alert type, but alert-related issues that you've resolved should be reflected in your client accounts within 24 hours or less.

Updating alerts

Alerts for manager accounts are updated at various times and frequencies throughout the day, depending on the type of alert. Most alerts shown on the “Alerts” page are updated throughout the day as our systems process the information that triggers these alerts. Among these are most payment alerts and keyword and creative alerts.

Some alerts are updated daily at 2 am in the advertiser's local time zone. These daily alerts include campaign ending alerts, budget alerts, and payment alerts for no billing information entered and no bank transfer prepayment received.

Alerts on the “Alerts” page show the date the alert was first triggered. In addition, the time-stamp message at the bottom of your “Alerts” page tells you when your alerts were last updated. Earlier alerts that haven't changed yet will remain in place despite this update.

Using automated rules in manager accounts

You can create rules that automatically make changes to the accounts that you’re managing based on conditions that you select. These rules can help you manage your bids, budgets, or ad statuses. To create rules, just click the Automate button in your manager account. View and manage your automated rules by clicking Automated rules in your manager account’s side navigation.

If you think about the frequent tasks you do manually, it's easy to put together a list of work you'd like automated rules to do for you. There are many common ways that advertisers use automated rules. Here are a few examples:

  • Scheduling ads for special promotions or events
  • Pausing low-performing ads or keywords
  • Changing keyword bids to control average position
  • Adjusting budgets or scheduling budgets for certain days each week
  • Raising keyword bids to ensure ads show on first page

Manager accounts can have 100 rules per user and can run rules on up to 1,000 accounts.

How to create automated rules

Here’s a step-by-step example on how to create a rule that raises your maximum CPC bids for keywords with an average position worse than 5 over the past day.

  1. From the “Performance” or “Budget” tab, click the Automate drop-down menu.
  2. Select one of the rules from the menu options (for example, Change max CPC bids when...).
  3. Pick the currency that applies to the accounts for which you’d like to create rules. You can choose only one currency per rule.
  4. Enter your rule criteria and any requirements for the rule to be triggered. In this example, you can raise the bids by 3% for keywords that have an average position worse than 5.
  5. Select how often you want your rule to run (for example daily, or only once on a particular date and time) from the Frequency menu, along with the date range to evaluate your requirements. If you’re managing client accounts in different timezones, the time at which your rule runs will be based on your manager account’s timezone, not that of your client account. Learn more about timezones in automated rules.
  6. Select the accounts to which you’d like to apply the rule. You can only pick ad serving accounts in the currency that you originally selected.
  7. Enter a name for your rule, and choose how you’d like to be notified when your rule runs.
  8. Click the Preview results button to verify that you've set the rule up correctly. Previewing displays the time you’ve chosen for the rule to run in groups according to your clients’ timezones, and allows you to get a glimpse of the changes that the rule will make to the first account you’ve selected. No permanent changes will be made.
  9. Click Save.
  10. After you’ve created your rule, it’s important to keep an eye on it to make sure it’s working the way you want it to. To manage your rules, select Manage rules from the Automate drop-down menu, or select the Automated rules link in the side navigation panel of your MCC account. There, you'll see a list of your rules; you can pause/enable/remove them (in the "Status" column) or edit them (in the "Actions" column). Learn more about managing rules.
  11. Each time a rule runs, an entry will appear in the logs table. Click View details to see the clients’ accounts and statuses impacted by that rule execution. Click View details again next to individual clients’ accounts to see which entities were changed in that particular execution.
Currency and timezone settings for rules across multiple accounts

Choosing a currency

When managing multiple accounts, you have to choose a single currency for each rule that you create. After you pick a currency, accounts in any other currencies will be greyed out in the Accounts box, and you won’t be able to select them for your rule.

For example, if you pick Euros as the currency for your rule, you can only select accounts that are in Euros in the Accounts box.

Timezones and multiple accounts

If you’re managing clients in different timezones, the time at which your rule runs will be based on your manager account’s timezone, not that of the selected client accounts.

Example

Let’s say your manager account is set to the Pacific timezone, and your client’s account is set to Eastern time, which is three hours later. Your client is having a shoe sale that begins at 9 a.m. on Monday morning in their timezone, and you’d like to create a rule for them that will enable any ads with the text “shoe sale.” If you set the rule to run on Monday at 9 a.m., it will run at 9 a.m. Pacific time, which is actually 12 p.m. Eastern time.

Timezone is a particularly important consideration when you’re selecting a frequency for a rule with a time of day that extends across two days because of timezone differences.

Say your account is set up in Eastern time but your customer’s account is in Pacific time. You set up a daily rule to run at 1 a.m. using data from the previous day. Because the rule runs according to your timezone but depends on your client’s data, it will run at 1 a.m. for you, which is 10 p.m. for your client. The rule will use data from the day before based on your client’s timezone, not yours, which could mean that the data used is two days old. You may wish to base a rule on “yesterday’s stats,” but remember that yesterday may be defined differently according to timezone.

You set up a daily rule. Today it runs at: From your client’s perspective, this rule runs at: Rule uses data from:
Friday at 1 a.m. Eastern Thursday at 10 p.m. Pacific Wednesday (Pacific time)

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