About columns in your statistics table

Columns in your statistics tables provide a variety of information about your account. Your column choices vary depending on which statistics table you're viewing. You can choose columns you'd like to see, and rearrange and save them in the order that you prefer. This way you can have all the data that’s most important to you available at-a-glance in your statistics table.
This article provides an overview of common columns and columns that are only available when you’re viewing a certain set of data.

Tip

It’s possible to compare performance across date ranges and see those results inside the columns of your statistics table. Learn how to Compare performance across two time periods.

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Common columns

Certain columns can be found on almost every page in your Google Ads account.

Columns that appear only on certain pages

Some columns can only be found on certain Google Ads account pages. Here's what they can tell you about your performance:

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