Ad Strength provides you with feedback to help you focus on providing the right messages to your customers.
Ranging from “Incomplete”, “Poor”, “Average”, “Good” to “Excellent,” this metric measures the relevance, quality, and diversity of your ad copy. Ad Strength shows you how well an ad creative follows Google’s best practices for optimal performance. A higher Ad Strength will also help you to maximize your ad’s performance. Combined with actionable feedback, Ad Strength makes it easier for you to improve the effectiveness of your ads.