Create a new ad group

Within a given Google Ads campaign, an ad group lets you organize and target your ads. You can place bids and organize keywords at the ad group level. This article describes how to create or edit an ad group. Or, watch a quick video.

Create multiple ad groups and ads in Google Ads

Before you begin

You’ll need to create a campaign before creating an ad group. Learn how to Create a campaign.


The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose “previous” below. Learn more

How to create an ad group

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Under All campaigns, click the name of the campaign that you'd like to add an ad group to.
  4. Click the Ad groups tab.
  5. Click the + Ad group button.
  6. On the "Create ad group" page that appears, follow the instructions to complete your new ad group (you'll be given the chance to create an initial ad and its keywords).
  7. Click Save ad group.
New ad group

Once you've created your new ad group, you'll most likely want to fill it out with more ads and keywords. You can do this by clicking on your ad group's name, then click on its Ads or Keywords tabs.

How to edit an ad group

In the table on the Ad groups tab, you can edit a single ad group by clicking its status icon or bid in the "Default Max. CPC" column. To change the ad group's name, click the pencil icon that appears when your cursor is next to the ad group's name. Note that if you click the ad group's name instead, you'll jump to the Keywords tab.

Keywords tab

To make changes to multiple ad groups at a time, check the boxes next to one or more ad groups to enable the Edit button (or click the header row's checkbox to "Select all"). This lets you edit the status, name, and bids for the selected ad groups.

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