Apply unified pricing rules to Exchange Bidding ad requests (Beta)
Unified pricing rules make it easier to set and manage floors across all your programmatic sources of demand from a single place within Google Ad Manager.
You can find unified pricing rules in Ad Manager by clicking Inventory Pricing rules. When you’re opted into the beta, you’ll find that First Look pricing and Open Auction pricing have moved to the “Pricing rules” page.
What to know before applying a unified pricing floor
There are a few things you should know before deciding which floor price to set:
- Any floor you set will apply to open auction and private auction traffic across Exchange Bidding and Ad Exchange that matches the targeting criteria, including First Look. Ad Exchange traffic will be subject to both the unified pricing floor and the Ad Exchange pricing floor. The floor price won’t be applied to AdSense backfill.
- Unified pricing rules can only used on Ad Exchange mapped accounts.
- If two unified pricing rules target overlapping inventory, the rule with the maximum floor price will be applied.
Create a new unified pricing rule
Complete the following steps to create a new unified pricing rule and set a floor price:
- Sign in to Google Ad Manager.
- Click Inventory Pricing rules.
- Click New unified pricing rule.
- Enter a name for the pricing rule.
- Select the targeting criteria.
- Enter a floor price.
- Click Save.
Unified pricing rules FAQs
Is there any blocking capability?
Is there a limit to the number of unified pricing rules that can be applied?
How do unified pricing rules interact with open auction pricing rules?
How will unified pricing rules be handled for publishers enabled for Managed Reserves?
Do unified pricing rules support the multi-size pricing feature?
How does DFL apply?
If a private auction deal (for Authorized Buyers or Exchange Bidding, optimized or not) is below the floor, will it transact?
Will Programmatic Guaranteed or Preferred Deals need to meet the unified pricing rule floor price?
Is there reporting available?
How can I tell why my CPM was below the floor?
Will rules be available by buyer? Will they be available by bidder?
Will this feature allow different floor prices for each exchange?
How is an Exchange Bidding buyer going to get this unified price floor information in the bid request?
bidfloorfield for OpenRTB. (For the Ad Exchange proto, it is the
minimum_cpm_microsfield.) In the RTB Breakout UI, bids below the floor will continue to be shown as “Bid was below the minimum threshold.”