Features and guidelines for Programmatic Direct
Programmatic Direct features are available to all Ad Manager publishers with a mapped Ad Exchanged account. The following restrictions apply to programmatic campaigns:
- Campaigns must adhere to content policies as outlined in Google Ad Manager Partner Guidelines.
- Campaigns can only transact on pages containing supported Ad Exchange languages.
Publishers using Scaled Partner Management can only serve campaigns to domains verified in their partner management network.
|Line item settings||
Interstitials for mobile apps
Standard native format
Custom native format (only under publisher-managed creatives)
Out-of-page, wallpaper, and expandable creatives (only under publisher-managed creatives)
Ad Manager creative wrappers and templates and creative macros (only under publisher-managed creatives)
Video overlay ads
Video ads in GMA SDK formats for mobile apps
Learn more in Creatives for Programmatic Direct
All other creative reporting
Master/companion reporting (see below)
|Creative content policy||
No alcohol related ads except in supported countries
Protections are rules that help you protect your brand by restricting how, where, or which ads can serve on your websites or apps. Protections are always overridden for Programmatic Direct campaigns—with the exception of Protections for cookies and user data and of certain ad technologies such as VPAID. This means that Protection rules won't apply to campaigns negotiated via Programmatic Direct.
Programmatic Direct campaigns are one-to-one, direct sold campaigns on specific inventory. As such, Ad Manager does not apply Protections to ensure the inventory you've negotiated is free to serve as intended.
Unified pricing rules
Unified pricing rules allows you to set pricing for advertisers, brands, or sizes across programmatic demand in the Open Auction. Unified pricing rules similarly do not apply to Programmatic Direct campaigns. Programmatic Direct campaigns are direct sold campaigns with a specific buyer and, therefore, do not fall under rules meant to apply to competing buyers in the Open Auction.