Ad Exchange in Google Ad Manager

Why don't I see Ad Exchange features in my Ad Manager network?
Access to Ad Exchange features in Ad Manager is controlled by user role permissions. Contact your Ad Manager network administrator to ensure the "Ad Exchange" user permission under "Access to Ad Manager tabs" is activated for the Ad Manager user role associated with your Ad Manager user account.

Access to Ad Exchange features in the Ad Exchange user interface is not controlled by Ad Manager permissions.

Where to find Ad Exchange features in Ad Manager

If your network uses mediation, manage tags in the Ad Exchange user interface.

Ad Manager section Ad Exchange features

Pricing rules


  • URLs (Open Auction inventory controls)

Unified pricing rules, URLs, and Protections help you manage inventory and pricing in the Open Auction. Learn more about Open Auctions.

Inventory for the Marketplace


Open Auction inventory, pricing, and branding:


User roles and permissions

Ad Exchange user role permissions

The "Ad Exchange" permission is the primary control for whether a user can see Ad Exchange features in Google Ad Manager.

  • Define and deliver orders
    • View Ad Exchange experiments
    • Edit Ad Exchange experiments
  • Access to Ad Manager tabs
    • Ad Exchange

The "Ad Exchange" permission displays all Ad Exchange interface features and settings in Google Ad Manager. For example, users can access the "Billing" section in Ad Manager to see Ad Exchange payments information, but will not see Ad Manager billing information unless the specific Ad Manager "Billing" permission is also granted.

The "Ad Exchange" permission is required to create and edit users or roles that contain these permissions.

Built-in user roles

  • Ad Exchange manager
    This user role contains active Ad Exchange users who did not have access to Google Ad Manager on September 12, 2016.
    * Users within this role have access to all Ad Exchange features in Ad Manager, but cannot create new Ad Exchange managers or access non-Ad Exchange features.

    New Ad Exchange users now need to be created in Ad Manager by adding them to this user role.

  • Administrator (Ad Manager only)
    This user role is intended to be used for any administrator who should not have access to Ad Exchange features and should not be able to create or edit roles that provide access to Ad Exchange features.

Changes to existing user roles

Any user in a custom or non-administrator Ad Manager user role who had access to both Ad Exchange and Google Ad Manager (named DFP at the time) on September 12, 2016* has been moved into a copied user role with "and Ad Exchange manager" appended to the user role name.

These user role copies contain all of the original user role permissions plus the new Ad Exchange permissions.

Traffickers in Ad Manager who also have access to Ad Exchange are removed from the "Trafficker" role and added to a new role called "Trafficker and Ad Exchange manager."
This also applies to custom roles. If an Ad Exchange user is assigned to a custom Ad Manager user role called "Trafficker EMEA," that user is removed from "Trafficker EMEA" and added to a new user role called "Trafficker EMEA and Ad Exchange manager."

* This date may differ for publishers who participated in the early-access beta phase of this feature.

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