Declare sticky ads on display in Ad Exchange

To improve viewability and ad performance, some publishers may choose to implement their ad units as “sticky ads.” A sticky ad is a persistent/fixed ad unit that stays visible while the user scrolls content on the page up or down.

Learn about the guidelines and restrictions for implementing sticky ads.

If you use sticky ad units for display, you must set up rules that declare their existence.
  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad Exchange rules and then Publisher declarations.
  3. Click the Display syndication type.
  4. Click New display publisher declaration.
  5. Enter a name for your declaration.
  6. Decide which inventory to include or exclude in your targeting.
    • Expand one of the targeting sections, such as "Inventory."
    • To include selections to the targeting criteria, hover over the item and click Include Done.
    • To exclude selections in the targeting criteria, hover over the item and click Exclude Block.
    • The selected items appear in the right column of the targeting table.
    • To remove a selection, click Remove Remove to the right of the selection.  
  7. Under Sticky ads, select a checkbox to indicate that the selected inventory serves either vertical or horizontal sticky ads.
    1. Vertical sticky ads are portrait-shaped ad units that persist on the sides of the page.
    2. Top horizontal sticky ads are landscape-shaped  ad units that persist at the top of the page.
    3. Bottom horizontal sticky ads are landscape-shaped ad units that persist at the bottom of the page. 
  8. Click Save.
Rules only enable you to declare that ads are "sticky;" they do not control the behavior of ads on the page. Declaring an ad unit as "sticky" in the UI doesn't implement sticky ads on your inventory. As a reminder, whether or not you choose to implement sticky ads, the behavior of ads on your web pages must match what you declare to publishers in the Ad Exchange UI. 
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