Declare child publisher domains

In July 2021, Multiple Customer Management will replace Scaled Partner Management. SPM will no longer be available. Learn how to get started with MCM as a parent or child publisher.

Channel partners must classify all domains before they can be served ads, including their own and those of child publishers. Domains are matched at serving time as top-private-level domains, or one level beneath the public suffix (for example, “” or “”). Lower-level domains automatically convert to top-private-level domains (for example, “” would be updated to “”).

You cannot serve ads directly to domains on the Public Suffix List (for example, "uk" or"), as these are intended to be used as suffixes. You must enter domains that are direct subdomains of these public suffixes.

Scaled Partner Management channel partners must ensure that all websites using their Ad Exchange account are compliant with Ad Exchange publisher policies.

It's a violation of Google policies to mis-classify any domain on your Ad Exchange account. Only mark a site as Owned when you control all of the content and technology on that domain. Only mark a domain as Represented if you've registered the owner of that site as a child publisher and if a representative from that company has completed the child publisher registration form. Block any domains that you don’t own from serving ads via your Ad Exchange account when you don't have a declared business relationship with the domain owner.

Get started

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Scaled partner management.
  3. Near the top of the page, click the Domains tab.
  4. Perform the applicable task below.


Register domains where ad serving has been attempted but disallowed because the domain wasn't registered

  1. Click the Unclassified tab.
    Domains are sorted by number of impressions to help clarify where you’re losing revenue because of unclassified domains.
  2. Select the checkboxes next to the domains to classify.
  3. Click Mark as and choose one of the following:
    • Blocked to move the domains to the "Blocked" tab if you do not wish to serve ads on these domains.
      If your business relationship with a child publisher terminates, you should re-classify that domain as "Blocked" to prevent your Ad Exchange account from serving ads onto their inventory without your oversight and permission. If a former partner continues to use your Ad Exchange tags and you haven't blocked them from serving ads with your Ad Exchange account, you may be held liable for violations of Google policies on their properties.
    • Owned to classify the domains as directly owned. Only do this if you own and operate the website.
    • Represented to choose a child publisher to associate with the domains. You must have added the child publishers in advance, and you cannot add a domain as “Represented” with a disapproved partner.

Add domains directly owned by the channel partner

  1. Click the Owned tab.
  2. Click Add owned domains.
  3. Enter any number of domains, separated by commas.
  4. Click Add.

Add domains being represented for child publishers

  1. Click the Represented tab.
  2. Click Add represented domains.
  3. Enter any number of domains, separated by commas.
  4. Select the associated partner from the dropdown.
  5. You must have added the child publishers in advance, and this child publisher must have submitted the registration form.
    Child publishers must include at least one domain or app on the registration form when signing up. If approved, these domains/apps will automatically be associated with the child publisher and classified as “Represented.”
  6. Click Add.

Navigation tips:

  • Use the Mark as drop-down under the Unclassified, Owned, or Blocked tabs to move your child publishers from one bucket to another. For example, from the Unclassified tab, select Blocked to move the domains to the Blocked tab.
  • Use the Delete option to discard owned, blocked or represented child publisher domains. If the channel partner attempts to monetize a deleted domain, the domain will return to the Unclassified tab. The domain would need to be re-registered.
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