To streamline reporting, the Ad Exchange Historical report is being retired.
Many of the Ad Exchange Historical report dimensions and metrics have migrated to the Historical report. For others, a similar dimension or metric already exists in the Historical report, so migration wasn’t necessary. A few dimensions and metrics were retired rather than migrated.
For the Historical report dimensions you can substitute, you may notice these differences:
- A slightly different name
- A filter is needed for similar results
- Different values are available
For details, review the following tables, or learn more about report differences.
Check metric or dimension status
You can review the status of Ad Exchange Historical report dimensions and metrics in the following tables.
Check dimension status
- Bid landscapes
- Buyers
- General inventory
- Geography
- Inventory segments
- Mobile
- Network partners
- Targeting
- Time unit
Bid landscapes
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Bid ranges (gross) | Bid range | None |
Buyers
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Advertisers | Advertiser (classified) | None |
Advertiser domains | Advertiser domain | None |
Advertiser verticals | Advertiser vertical | None |
Agencies | Buying agency | None |
Brands | Brand (classified) | None |
Buyer networks | Buyer network | None |
Deal IDs | Programmatic deal ID | None |
Deal names | Programmatic deal name | "Open auction" now shows as "(Not applicable)" |
DSPs | Bidder | "(No DSP)" now shows as "Google Ads". "Google: DCLK Bid Manager" now shows as "DV360". Bidder dimension merges DSPs under the same RTB entity. |
Transaction types | Programmatic channel | Apply the filter "Is First Look" to reproduce Transaction types in Historical and further break down Open Auction. |
General inventory
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Ad Types | Ad type | None |
Creative sizes | Creative size (delivered) | "Native" is broken down to actual sizes. |
Device categories | Device category |
Some value names differ in the Historical report:
|
Expandable types | NA | Discontinued: won’t migrate |
Inventory sizes | Requested ad sizes | "Video/Overlay" is broken down to actual sizes. |
Products | Ad Exchange product | None |
Request sources | Dynamic allocation | None |
Geography
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Countries | Country | None |
Inventory segments
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Channels | Channel | None |
DFP Ad Units (Top Level) | Ad unit (top level) | None |
DFP Ad Units | Ad unit (all levels) | None |
DFP Placements | Placement | None |
Pricing rules | First Look pricing rule + Unified pricing rule | Pricing rules in Ad Exchange Historical is a combination of Unified pricing rule and First Look pricing rule in Historical. |
Settings rules | NA | Discontinued: won’t migrate |
Sites | Site | None |
Tags | NA | Discontinued: won’t migrate |
URLs | URL | None |
Mobile
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
App names | App names | None |
Bandwidth | Bandwidth | None |
Carrier names | Carrier | None |
Devices | Devices | None |
Inventory types | Inventory types | None |
Mobile App ID | App ID | None |
Mobile App names | App names | None |
Operating systems | Operating system | None |
Network partners
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Inventory ownership | Inventory ownership | None |
Network partner names | Network partner name | None |
Targeting
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Ad locations | Ad location | None |
Branding types | Branding type | None |
Targeting types | Targeting type | None |
Time unit
Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
---|---|---|
Days | Date | None |
Months | Month and year | None |
Weeks | Week | None |
Check metric status
Active view
Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
---|---|---|
Active view enabled impressions | Ad Exchange Active View eligible impressions | None |
Active view measurable | Ad Exchange Active View % measurable impressions | None |
Active view measured impressions | Ad Exchange Active View measurable impressions | None |
Average viewable time (secs) | Ad Exchange Active View Average Viewable Time (seconds) | None |
Active view viewable | Ad Exchange Active View % viewable impressions | None |
Active view viewed impressions | Ad Exchange Active View viewable impressions | None |
Deals
Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
---|---|---|
Deals ad requests | NA | Discontinued: won’t migrate |
Deals bid responses | Bids | None |
Deals match rate | NA | Discontinued: won’t migrate |
Deals matched requests | NA | Discontinued: won’t migrate |
Standard
Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
---|---|---|
Ad CTR | Ad Exchange CTR | None |
Ad eCPM | Ad Exchange average eCPM | None |
Ad impressions | Ad Exchange impressions | None |
Ad requests | Ad Exchange ad requests | None |
Ad request CTR | Ad Exchange ad request CTR | None |
Ad request eCPM | Ad Exchange ad request eCPM | None |
Clicks | Ad Exchange clicks | None |
Coverage |
Ad Exchange match rate These numbers won't align if you use:
|
Yes |
CPC | Ad Exchange CPC | None |
CTR | Ad Exchange matched request CTR | None |
Estimated revenue | Ad Exchange revenue | None |
Lift | Ad Exchange lift | None |
Matched eCPM | Ad Exchange matched request eCPM | None |
Matched requests | Ad Exchange responses served | None |
Third-party
Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
---|---|---|
Discrepancy | NA | Discontinued: won’t migrate |
Estimated third-party gross revenue | NA | Discontinued: won’t migrate |
Mediation third-party impressions | NA | Discontinued: won’t migrate |
Passbacks | NA | Discontinued: won’t migrate |
Third-party eCPM | NA | Discontinued: won’t migrate |
Third-party fill rate | NA | Discontinued: won’t migrate |
Video
Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
---|---|---|
Auto-plays | Auto-plays | None |
Click-to-plays | Click-to-plays | None |
Complete | Complete | None |
Completion rate | Completion rate | None |
Delivery rate | Ad Exchange delivery rate | None |
Midpoint | Midpoint | None |
Total error count | Total error count | None |
Total error rate Formula: |
Total error rate Formula: |
Although these metrics share a name, they use different formulas. |
TrueView skip rate | TrueView skip rate | None |
TrueView views | TrueView views | None |
TrueView VTR | TrueView VTR | None |
Video abandonment rate | NA | Discontinued: won’t migrate |
Video drop-off rate | Drop-off rate | To match results in Historical, apply the filter "Creative technology" = Video |
Video quartile 1 | First quartile | None |
Video quartile 3 | Third quartile | None |
Video start | Start | None |
Video errors
Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
---|---|---|
VAST2 error count | NA | Discontinued: won’t migrate |
VAST3 100 error count | VAST error 100 count | None |
VAST3 101 error count | VAST error 101 count | None |
VAST3 102 error count | VAST error 102 count | None |
VAST3 200 error count | VAST error 200 count | None |
VAST3 201 error count | VAST error 201 count | None |
VAST3 202 error count | VAST error 202 count | None |
VAST3 203 error count | VAST error 203 count | None |
VAST3 300 error count | VAST error 300 count | None |
VAST3 301 error count | VAST error 301 count | None |
VAST3 302 error count | VAST error 302 count | None |
VAST3 303 error count | VAST error 303 count | None |
VAST3 400 error count | VAST error 400 count | None |
VAST3 401 error count | VAST error 401 count | None |
VAST3 402 error count | VAST error 402 count | None |
VAST3 403 error count | VAST error 403 count | None |
VAST3 405 error count | VAST error 405 count | None |
VAST3 500 error count | VAST error 500 count | None |
VAST3 501 error count | VAST error 501 count | None |
VAST3 502 error count | VAST error 502 count | None |
VAST3 503 error count | VAST error 503 count | None |
VAST3 600 error count | VAST error 600 count | None |
VAST3 601 error count | VAST error 601 count | None |
VAST3 602 error count | VAST error 602 count | None |
VAST3 603 error count | VAST error 603 count | None |
VAST3 604 error count | VAST error 604 count | None |
VAST3 900 error count | VAST error 900 count | None |
VAST3 901 error count | VAST error 901 count | None |
Video interactions
Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
---|---|---|
Collapse | Collapse | None |
Expand | Expand | None |
Full screen | Full screen | None |
Mute | Mute | None |
Pause | Pause | None |
Resume | Resume | None |
Rewind | Rewind | None |
Unmute | Unmute | None |
Video skipped | Video skipped | None |
Differences between the reports
Between the "Ad Exchange Historical" and "Historical" reports, differences can result due to:
- Cross-network backfill: If you are a cross-network backfill customer, your linked accounts will only continue to be reported in the Ad Exchange Historical report. Publishers should expect only their mapped account in the Historical report.
- Ad Exchange Direct: Currently, this traffic reports only in the Ad Exchange Historical report. When Ad Exchange direct traffic is added to the Historical report, we'll also add a new dimension to the Historical report. The new dimension will help publishers disambiguate Ad Exchange direct from regular Ad Manager traffic. This traffic will be added in Q1 2023.
- Timezone: The Ad Exchange Historical report supports both publisher time zone and PST. The Historical report supports only the publisher time zone.