About the Ad Exchange Historical report migration (Beta)

The Ad Exchange Historical report will be deprecated in May 2023.

To streamline reporting, the Ad Exchange Historical report is being retired. 

Many of the Ad Exchange Historical report dimensions and metrics have migrated to the Historical report. For others, a similar dimension or metric already exists in the Historical report, so migration wasn’t necessary. A few dimensions and metrics were retired rather than migrated. 

For the Historical report dimensions you can substitute, you may notice these differences:

• A slightly different name
• A filter is needed for similar results
• Different values are available 

For details, review the following tables, or learn more about report differences.

Check metric or dimension status

You can review the status of Ad Exchange Historical report dimensions and metrics in the following tables.

Check dimension status

Click a dimension category to review the status of those dimensions:

• Bid landscapes
• Buyers
• General inventory
• Geography
• Inventory segments
• Mobile
• Network partners
• Targeting
• Time unit

Bid landscapes

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Bid ranges (gross)	Bid range	None

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Buyers

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Advertisers	Advertiser (classified)	None
Advertiser domains	Advertiser domain	None
Advertiser verticals	Advertiser vertical	None
Agencies	Buying agency	None
Brands	Brand (classified)	None
Buyer networks	Buyer network	None
Deal IDs	Programmatic deal ID	None
Deal names	Programmatic deal name	"Open auction" now shows as "(Not applicable)"
DSPs	Bidder	"(No DSP)" now shows as "Google Ads".  "Google: DCLK Bid Manager" now shows as "DV360". Bidder dimension merges DSPs under the same RTB entity.
Transaction types	Programmatic channel	Apply the filter "Is First Look" to reproduce Transaction types in Historical and further break down Open Auction.

General inventory

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Ad Types	Ad type	None
Creative sizes	Creative size (delivered)	"Native" is broken down to actual sizes.
Device categories	Device category	Some value names differ in the Historical report: Connected TV = Connected TV Desktop = Desktop Tablets = Tablet High-end mobile devices = Smartphone Other devices = Set-top box or Feature phone (broken down in Historical)
Expandable types	NA	Discontinued: won’t migrate
Inventory sizes	Requested ad sizes	"Video/Overlay" is broken down to actual sizes.
Products	Ad Exchange product	None
Request sources	Dynamic allocation	None

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Geography

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Countries	Country	None

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Inventory segments

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Channels	Channel	None
DFP Ad Units (Top Level)	Ad unit (top level)	None
DFP Ad Units	Ad unit (all levels)	None
DFP Placements	Placement	None
Pricing rules	First Look pricing rule + Unified pricing rule	Pricing rules in Ad Exchange Historical is a combination of Unified pricing rule and First Look pricing rule in Historical.
Settings rules	NA	Discontinued: won’t migrate
Sites	Site	None
Tags	NA	Discontinued: won’t migrate
URLs	URL	None

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Mobile

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
App names	App names	None
Bandwidth	Bandwidth	None
Carrier names	Carrier	None
Devices	Devices	None
Inventory types	Inventory types	None
Mobile App ID	App ID	None
Mobile App names	App names	None
Operating systems	Operating system	None

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Network partners

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Inventory ownership	Inventory ownership	None
Network partner names	Network partner name	None

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Targeting

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Ad locations	Ad location	None
Branding types	Branding type	None
Targeting types	Targeting type	None

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Time unit

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Days	Date	None
Months	Month and year	None
Weeks	Week	None

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Check metric status 

Click a metric category to review the status of those metrics:

• Active view
• Deals
• Standard
• Third-party
• Video
• Video errors
• Video interactions

Active view

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Active view enabled impressions	Ad Exchange Active View eligible impressions	None
Active view measurable	Ad Exchange Active View % measurable impressions	None
Active view measured impressions	Ad Exchange Active View measurable impressions	None
Average viewable time (secs)	Ad Exchange Active View Average Viewable Time (seconds)	None
Active view viewable	Ad Exchange Active View % viewable impressions	None
Active view viewed impressions	Ad Exchange Active View viewable impressions	None

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Deals

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Deals ad requests	NA	Discontinued: won’t migrate
Deals bid responses	Bids	None
Deals match rate	NA	Discontinued: won’t migrate
Deals matched requests	NA	Discontinued: won’t migrate

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Standard

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Ad CTR	Ad Exchange CTR	None
Ad eCPM	Ad Exchange average eCPM	None
Ad impressions	Ad Exchange impressions	None
Ad requests	Ad Exchange ad requests	None
Ad request CTR	Ad Exchange ad request CTR	None
Ad request eCPM	Ad Exchange ad request eCPM	None
Clicks	Ad Exchange clicks	None
Coverage	Ad Exchange match rate   These numbers won't align if you use: The Ad Exchange Historical report "Transaction types" filter for First Look (reports ad requests eligible for First Look) The Historical report "Is First Look" dimension (reports First Look impressions)	Yes
CPC	Ad Exchange CPC	None
CTR	Ad Exchange matched request CTR	None
Estimated revenue	Ad Exchange revenue	None
Lift	Ad Exchange lift	None
Matched eCPM	Ad Exchange matched request eCPM	None
Matched requests	Ad Exchange responses served	None

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Third-party

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Discrepancy	NA	Discontinued: won’t migrate
Estimated third-party gross revenue	NA	Discontinued: won’t migrate
Mediation third-party impressions	NA	Discontinued: won’t migrate
Passbacks	NA	Discontinued: won’t migrate
Third-party eCPM	NA	Discontinued: won’t migrate
Third-party fill rate	NA	Discontinued: won’t migrate

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Video

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Auto-plays	Auto-plays	None
Click-to-plays	Click-to-plays	None
Complete	Complete	None
Completion rate	Completion rate	None
Delivery rate	Ad Exchange delivery rate	None
Midpoint	Midpoint	None
Total error count	Total error count	None
Total error rate Formula: Total error rate = error count / video impressions (where video impressions are impressions of video creatives)	Total error rate Formula: Total error rate = error count / (error count + impressions) with no filter on impressions	Although these metrics share a name, they use different formulas.
TrueView skip rate	TrueView skip rate	None
TrueView views	TrueView views	None
TrueView VTR	TrueView VTR	None
Video abandonment rate	NA	Discontinued: won’t migrate
Video drop-off rate	Drop-off rate	To match results in Historical, apply the filter "Creative technology" = Video
Video quartile 1	First quartile	None
Video quartile 3	Third quartile	None
Video start	Start	None

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Video errors

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
VAST2 error count	NA	Discontinued: won’t migrate
VAST3 100 error count	VAST error 100 count	None
VAST3 101 error count	VAST error 101 count	None
VAST3 102 error count	VAST error 102 count	None
VAST3 200 error count	VAST error 200 count	None
VAST3 201 error count	VAST error 201 count	None
VAST3 202 error count	VAST error 202 count	None
VAST3 203 error count	VAST error 203 count	None
VAST3 300 error count	VAST error 300 count	None
VAST3 301 error count	VAST error 301 count	None
VAST3 302 error count	VAST error 302 count	None
VAST3 303 error count	VAST error 303 count	None
VAST3 400 error count	VAST error 400 count	None
VAST3 401 error count	VAST error 401 count	None
VAST3 402 error count	VAST error 402 count	None
VAST3 403 error count	VAST error 403 count	None
VAST3 405 error count	VAST error 405 count	None
VAST3 500 error count	VAST error 500 count	None
VAST3 501 error count	VAST error 501 count	None
VAST3 502 error count	VAST error 502 count	None
VAST3 503 error count	VAST error 503 count	None
VAST3 600 error count	VAST error 600 count	None
VAST3 601 error count	VAST error 601 count	None
VAST3 602 error count	VAST error 602 count	None
VAST3 603 error count	VAST error 603 count	None
VAST3 604 error count	VAST error 604 count	None
VAST3 900 error count	VAST error 900 count	None
VAST3 901 error count	VAST error 901 count	None

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Video interactions

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Collapse	Collapse	None
Expand	Expand	None
Full screen	Full screen	None
Mute	Mute	None
Pause	Pause	None
Resume	Resume	None
Rewind	Rewind	None
Unmute	Unmute	None
Video skipped	Video skipped	None

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Differences between the reports

Between the "Ad Exchange Historical" and "Historical" reports, differences can result due to:

• Cross-network backfill: If you are a cross-network backfill customer, your linked accounts will only continue to be reported in the Ad Exchange Historical report. Publishers should expect only their mapped account in the Historical report.
• Ad Exchange Direct: Currently, this traffic reports only in the Ad Exchange Historical report. When Ad Exchange direct traffic is added to the Historical report, we'll also add a new dimension to the Historical report. The new dimension will help publishers disambiguate Ad Exchange direct from regular Ad Manager traffic. This traffic will be added in Q1 2023.
• Timezone: The Ad Exchange Historical report supports both publisher time zone and PST. The Historical report supports only the publisher time zone.