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Release notes

Release notes for Google Tag Manager

November 16, 2016

  • Data Processing Amendment is now available for EU, Switzerland, and other businesses subject to the territorial scope of the national implementations of Directive 95/46/EC.
  • The Audience Center 360 tag is now available.

October 24, 2016

  • New triggers for Firebase automatically collected events.
  • Select Firebase suggested event parameters based on the event you're working with.
  • New container type for AMP pages.
  • New tag templates for AMP containers:
    • Adobe Analytics
    • AdWords
    • AT Internet
    • Burt
    • Chartbeat
    • Clicky
    • comScore
    • Cxense
    • DoubleClick
    • Google Analytics
    • Krux
    • LinkedIn
    • Linkpulse
    • Médiamétrie
    • mParticle
    • ÖWA
    • Parse.ly
    • Piano
    • Quantcast
    • Segment
    • SimpleReach
    • Snowplow
    • Webtrekk

October 18, 2016

  • New tags templates launched as part of the Vendor Tag Template Program:

    • Nielsen DCR Static Lite Tag
    • Shareaholic
  • Fixed a bug with usability on mobile browsers.

September 28, 2016

  • New tags templates launched as part of the Vendor Tag Template Program:

    • AB TASTY Generic Tag
    • Bing Ads Universal Event Tracking
    • Bizrate Insights Buyer Survey Solution
    • Bizrate Insights Site Abandonment Survey Solution
    • Hotjar Tracking Code
    • Infinity Call Tracking Tag
    • Intent Media - Search Compare Ads
    • K50 tracking tag
    • LeadLab
    • Message Mate
    • Optimise Conversion Tag
    • Personali Canvas
    • Placed
    • Pulse Insights Voice of Customer Platform
    • Quantcast Audience Measurement
    • SaleCycle JavaScript Tag
    • SaleCycle Pixel Tag
    • Survicate Widget
    • Yieldify
  • Google Optimize tag template launched.
  • Guidance for installing the Tag Manager container snippet has changed. Learn more in this Help Center and in the Developer Guide:
    • JavaScript snippet should now be implemented in the <head>.
    • New container snippets will use HTTPS by default.
  • Enable Display Advertising Features checkbox moved to More Settings → Advertising.

September 14, 2016

  • Trash can launched, which enables you to review and restore accounts and containers before they are permanently deleted.
  • Twitter Universal Website Tag launched.
  • Various bug fixes.

August 29, 2016

  • Workspaces launched.
  • Changes to how permissions works:
    • Access levels have been renamed. Users who previously had "View and Edit only" permissions on a container will now have "Approve" access, which has the same rights on the container.
    • New access level, "Edit", introduced to allow users to work on tagging without being able to create versions or publish.
  • Multi-container support for debug mode.
  • Various UI improvements.

August 12, 2016

  • DoubleClick tags can now support up to 100 custom variables.

July 13, 2016

  • Launched the Apsalar tag template.
  • Links to the Help Center will now open in new tabs.
  • Dates represented in relative terms (e.g. "one month ago") will now show a detailed timestamp in the hover tooltip.

June 22, 2016

  • You can now switch between multiple Google accounts without having to log out and log back in again.
  • Fixed a bug that could cause Fire Once Per Page Load option to fire multiple times under certain conditions.

May 18, 2016

  • Launched New Version of Google Tag Manager for Mobile Apps - Tag Manager for mobile is now integrated with Firebase. Firebase is Google’s new mobile app platform, which provides end to end development tools and analytics. Learn more about what is new with Tag Manager for mobile.
  • Custom HTML tags: Limit increased to 100kb. Please note that tags approaching this limit may experience some UI impact. Additionally, this increase does not change the limits to overall container size, so tags of this size should be used sparingly.

January 21, 2016

January 13, 2016

  • Launched container activity page, available from the container menu on the admin page.
  • Various improvements and bug fixes.

November 23, 2015

November 11, 2015

  • Launched the Criteo tag template
  • Bug fix for Google Analytics experiment variables
  • Bug fix for some dialog rendering issues in Firefox

October 21, 2015

  • Fixed a problem with persistent fragments remaining in URL Variables when making changes to the Component Type menu.
  • Various additional bug fixes.

September 23, 2015

  • Minor bug fixes.

September 16, 2015

  • Various bug fixes.

August 19, 2015

  • Tag sequencing launched.
  • Can now export a version from the Actions menu on the Versions page.
  • Added App Version Name built-in variable for Android containers.

August 13, 2015

  • Various bug fixes.

July 31, 2015

  • Various improvements to custom HTML editor.

July 21, 2015

  • Crazy Egg tag template launched.
  • Perfect Audience Pixel tag template launched.
  • Various bug fixes.

July 16, 2015

  • Launched Folders.
  • Custom HTML fields now have syntax highlighting and coloring.
  • Warning when using document.write in Custom HTML tags without checking the “support document.write” box

July 8, 2015

  • When in Preview Mode, you can now share previews from the Container Overview's Preview card and from the actions dropdown menu on each entry listed on the Versions page.
  • Various UI improvements.

June 16, 2015

  • Implemented better handling of two-factor authentication errors.
  • Fixed a problem when installing container snippet for old containers.
  • Fixed a problem with clearing the Tag Priority setting.
  • Addressed a problem with the Universal Analytics tag anonymization of IP addresses.
  • Fixed an issue with goal id conversion for content experiments.
  • Click listener options are now labeled "All Elements" and "Just Links".

June 3, 2015

  • Many new tag types.
  • Full activity shown on versions.
  • "Show more" button on Recent Activity.
  • Other bug fixes and performance improvements.

May 28, 2015

  • Various UI performance improvements.

May 20, 2015

  • All new accounts are created in V2. Any requests from V1 will be directed to the V2 interface.
  • Various UI performance improvements.

April 1, 2015

  • Opt-in migration to V2 now available. Learn more
  • DOM Element Variables may now use CSS selectors.

March 26, 2015

  • Adometry tag added to list of tag templates
  • Account Level Change History now available. See Admin → Account Activity.
  • Element Attribute added to list of auto-event variable types.

March 12, 2015

  • Various bug fixes.

March 5, 2015

  • Bizo tag rebranded as LinkedIn.
  • Various bug fixes.

February 26, 2015

  • When creating new tags, triggers, or variables, the name field is now at the top of the form. You will be prompted to rename the tag in the final step if the default name is not modified.
  • Various bug fixes.

February 18, 2015

  • Added ability to use CSS selectors as operators when setting up triggers.

February 12, 2015

  • Mobile containers now supported in V2.
  • Floodlight integration and approvals now supported in V2.
  • Ability to see and restore deleted container versions.
  • Consolidated several fields into Fields to Set, and added drop down to allow users to select the field name.
  • Bug fix for version notes.

February 5, 2015

  • Tables can now be sorted in V2.
  • Improved error messages in V2.

January 28, 2015

  • Minor bug fixes and UX improvements.

January 22, 2015

  • Localization added to V2.
  • Ability to select a language preference in V2 (Gear menu → Settings).
  • Various additional bug fixes.

January 14, 2015

  • Changes to the Accounts screen in V2.
  • Bug fix for pages served with XML media types.
  • Various additional bug fixes.

January 8, 2015

  • Share Preview support added to V2.
  • Various bug fixes.

December 10, 2014

  • Container Import/Export:
    • Export format has been modified to match the JSON format used in the external API.
    • Various bug fixes.
  • Google Trusted Stores Tag adds new fields for badge position and locale.
  • IDFA collection is now available for Universal Analytics on iOS. Use the “Enable Advertising Features” checkbox on the Universal Analytics tag.
  • Auto-event click tracking:
    • Click Listeners (V1) and Click Triggers (V2) now use JavaScript event capturing when possible. This fixes certain cases of code in the page interfering with Google Tag Manager. This does not apply to link clicks.
    • “Check validation” will default to true for Link Click and Form Submit triggers in V2.
  • Bug fix for Referrer macro for when referrer field was empty and macro was based on a component of the URL.
  • Bug fix for Debug Mode, addressing behavior for URLs ending in a hash.

November 21, 2014

  • Locale field in the Trusted Stores tag is now required.
  • Added API support for built-in variables.

November 12, 2014

  • V2: Tag, Trigger, and Variable lists are now sorted by name alphabetically.
  • V2: Timer trigger event name fixed.
  • V2: User settings page added.
  • V2: Bug fix for Save button on the tag page for "Some Pages" interactions.
  • API validation bug fixes.

October 29, 2014

  • Various bug fixes to Preview Mode, ComScore tag, Google Trusted Stores tag, and the API.

October 15, 2014

  • Version 2 beta now available! Includes major revision to the user interface and new workflows. Learn more
  • Launched API that allows you to control your accounts and containers programmatically. Learn More.
  • Container import/export is now available to all users. Learn more

October 2, 2014

  • Google Trusted Stores is now available for users in the United Kingdom, France, Germany, Australia, and Japan.

September 17, 2014

  • AdWords Conversion Tracking: Conversions will now appear in AdWords if you have AdWords tags in Android containers. Republish your app for this to take effect.

September 5, 2014

  • Improvements to Debug Mode stability:
    • Nested values that had circular references now handle that gracefully by displaying the keyName.
    • Events pushed on the data layer by macros are no longer displayed in debug mode (but still work in live mode.)
  • As the result of a bug fix, all macros used in Custom HTML tags and Custom JavaScript macros will now return the same value for the duration of an event. Click here for more info and how to work with the new behavior.

August 27, 2014

  • Fix for Debug Mode when certain JavaScript macros follow the bad practice of pushing to the dataLayer.
  • Fields to Set on Universal Analytics tags no longer requires the use of a JavaScript macro to get a boolean value.

August 22, 2014

  • AdWords Conversion Tracking Tag: Conversion Value is now an optional field.
  • AdWords Conversion Tracking Tag: New field for Currency Code.
  • Floodlight Sales Tag: Product reporting now supported.

July 31, 2014

  • Implemented Universal Analytics enhanced ecommerce support for iOS.
  • Enhanced control of dispatching for iOS.

July 25, 2014

July 05, 2014

  • Various fixes for Debug Mode.

July 1, 2014

June 4, 2014

  • Support for new Universal Analytics "Enhanced Ecommerce" plug-in. Allows Universal Analytics tag users to track purchases, refunds, product impressions, etc with GTM. Refer to Ecommerce Tracking (Universal Analytics) for more information.

May 21, 2014

  • 2-Step Verification is now enabled as an administrative option for changes to JavaScript macros, custom HTML tags, and user settings.

May 15, 2014

  • Bug fix for <area> tags for auto-event tracking (will now be tracked by Link Click Listener).
  • Bug fix for Universal Analytics tag in Internet Explorer. In certain circumstances, the first pixel sent by this tag was dropped in IE.

May 6, 2014

April 29, 2014

  • Bug fix to the Universal Analytics tag: The legacyHistoryImport field now works correctly on "Fields to Set".

April 22, 2014

  • Additional improvements to URL macros: Added ability to grab fragments or hostnames from arbitrary URLs.

April 15, 2014

  • Improvements to URL macros: Added ability to fetch specific parts of referring URL and the auto-event variable “Element URL”.
  • Added Display Advertising Features to the Universal Analytics tag, enabling features such as Demographics and Interest Reports, Remarketing with Google Analytics, and DCM Integration.

April 8, 2014

  • Universal Analytics:
  • Minor bug fixes:
    • Fixed issue in which the gtm.dom event would fire early in IE8 for large, complex pages.
    • Improved instructions for finding tracking code for Google Analytics.

March 18, 2014

  • Constant string macro: Limit increased to 1024 characters.
  • Lookup table macro: Fixed UI so that when Lookup Table is selected, the header of the second column is updated to properly include the macro name.
  • Form submit listener: fix to issue when form has an input named "action".
  • Content experiments for mobile apps: New feature adds the ability to run content experiments directly from within Google Tag Manager.

March 11, 2014

  • Minor UI changes to tag/rule/macro edit pages: Removed Create Version / Publish toolbar

March 4, 2014

  • Auto Event History Listener: Similar to the other auto-event tracking tags (e.g. Click Listener, Form Listener), we've added a new tag type under "Event Listeners" called the "Browser History Listener". Once executed, this tag will listen for changes to the page's history. These History events typically happen when the URL fragment (hash) changes in an Ajax app, or when a site is using the HTML5 pushstate APIs. This event listener is useful for tracking virtual pageviews.
  • Fix for Javascript Error Listener tag: Error source URL macro now works properly.
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