Google Optimize

Set up an Optimize tag with Tag Manager.

Google Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. It monitors the performance of your experiment, and tells you which variant is best.

Before you begin this configuration in Tag Manager, ensure that your web page code is ready to handle Google Optimize tags:

  • For best results, implement the JavaScript portion of your Tag Manager container snippet as high in the <head> of the page as possible. Learn more.
  • Install the Optimize page-hiding snippet on pages where Optimize will be deployed.
  • Ensure that any dataLayer declarations appear before the Optimize page-hiding snippet and Tag Manager container snippet. Learn more.

Tag setup

  1. Click Tags and then New.
  2. Click Tag Configuration and then Google Optimize.
  3. Enter your Optimize container ID (also known as the Optimize snippet ID.)
  4. Select a Google Analytics Settings variable.
  5. Click Save. Proceed to save the tag without triggers.
  6. Open any Google Analytics Page View tags that are triggered on pages where you want the Google Optimize tag to be fired.
  7. Click Tag Configuration and then Advanced Settings and then Tag Sequencing.
  8. Check the box to fire a tag before this tag fires. Under the Setup Tag heading, click the menu and select the desired Optimize tag.
  9. Save your tag configuration and repeat on any other Google Analytics Page View tags as needed.
  10. Publish your Tag Manager container for the changes to take effect.
Important: Use Google Analytics Settings variables to ensure consistency between your Optimize and Analytics tags.
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