Getting StartedTag Manager overviewConsiderations before you installSetup and install Tag ManagerTag Manager and gtag.jsIntroducing Google Marketing PlatformConcepts and componentsTagsTriggersVariablesThe data layerComponents of Google Tag ManagerTag Setup GuidesSupported tagsGoogle AnalyticsGoogle AdsFloodlightConversion linkerGoogle OptimizeCustom tagsAMP & Tag Manager setup guideContent experiments for mobile appsCustom templatesCommunity Template GalleryAdministrationAccountsWorkflowOrganizationTroubleshootingGoogle Marketing Platform PartnersData Processing AmendmentData privacy and securityRelease NotesRelease notesTag Manager for mobile apps – what's newGoogle Tag Manager 360About Google Tag Manager 360Google Tag Manager 360 support service-level agreement (SLA)