Tag Manager Help
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How can we help you?

Getting Started

Tag Manager overview
Considerations before you install
Setup and install Tag Manager
Tag Manager and gtag.js
Introducing Google Marketing Platform

Concepts and components

Tags
Triggers
Variables
The data layer
Components of Google Tag Manager

Tag Setup Guides

Supported tags
Google Analytics
Google Ads
Floodlight
Conversion Linker
Google Optimize
Custom tags
Content experiments for mobile apps

Administration

Accounts
Workflow
Organization
Troubleshooting
Data Processing Amendment
Google Marketing Platform Partners

Release Notes

Release notes

Google Tag Manager 360

About Google Tag Manager 360
Google Tag Manager 360 support service-level agreement (SLA)

Learn More

  • Learn Tag Manager for Mobile with Udacity

    Learn how to incorporate Google Analytics and Google Tag Manager in your Android mobile apps!

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