Getting StartedTag Manager overviewConsiderations before you installSetup and install Tag ManagerTag Manager and gtag.jsIntroducing Google Marketing PlatformConcepts and componentsTagsTriggersVariablesThe data layerComponents of Google Tag ManagerTag Setup GuidesSupported tagsGoogle AnalyticsGoogle AdsFloodlightConversion LinkerGoogle OptimizeCustom tagsContent experiments for mobile appsAdministrationAccountsWorkflowOrganizationTroubleshootingData Processing AmendmentGoogle Marketing Platform PartnersRelease NotesRelease notesGoogle Tag Manager 360About Google Tag Manager 360Google Tag Manager 360 support service-level agreement (SLA)