Tag Manager Help
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    Help CenterCommunity
    Tag Manager

    How can we help you?

    Getting Started

    Tag Manager overview
    Considerations before you install
    Setup and install Tag Manager
    Tag Manager and gtag.js
    Introducing Google Marketing Platform

    Concepts and components

    Tags
    Triggers
    Variables
    The data layer
    Components of Google Tag Manager

    Tag Setup Guides

    Supported tags
    Google Analytics
    Google Ads
    Floodlight
    Conversion linker
    Google Optimize
    Custom tags
    AMP & Tag Manager setup guide
    Content experiments for mobile apps

    Administration

    Accounts
    Workflow
    Organization
    Troubleshooting
    Data Processing Amendment
    Google Marketing Platform Partners

    Release Notes

    Release notes

    Google Tag Manager 360

    About Google Tag Manager 360
    Google Tag Manager 360 support service-level agreement (SLA)

    Learn More

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      Learn how to use Google Analytics, Google Tag Manager, and Data Studio in your marketing campaigns.

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