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Use zones to control and sandbox access to tagging on your sites.
This feature is only available in Google Tag Manager 360, which is included in the Google Marketing Platform.

A zone allows you to link additional Tag Manager containers when your main container loads, so that the linked containers are allowed to fire tags on your website. Linked containers may be associated with any Tag Manager account, including containers owned and managed by 3rd parties.

You can configure the boundaries of a zone to define on which pages the zone is active, and you can restrict the kinds of tags that a linked container can fire. Combined with approvals, zones can help you create an effective tag management workflow for your organization.

Example uses:

  • A 3rd party ad agency is given access to a zone that fires tags on specific pages using only the tag types that are relevant to the advertising campaigns they are working on.
  • The recruiting team is given access to publish containers on the careers section of your website.
  • The marketing team is given access to publish containers on most pages, but are limited to only being able to edit (but not publish) more secure content (e.g. shopping cart pages) so that the changes must go through a review and approval process.

Create a zone

To create a new zone:

  1. In Tag Manager, click Zones and then NEW.
  2. In Zone Configuration, click Add to add one or more containers.
  3. Select a container using one of the following actions:
    1. Click the container select icon and select a container from the current account.
    2. Click the container select icon and then Add to create a new container in the current account.
    3. Manually enter a Container ID and optional Nickname
      Note: You can enter the ID of any container. It does not need to be in the same account.
  4. Optional: In Zone Boundaries, select Some pages to specify which pages linked containers are allowed to fire tags on.
  5. Optional: Use the Type Restrictions toggle to specify which types of tags, triggers, or variables linked containers are allowed to fire. Note: To allow use of custom templates, enable "Sandboxed script types".
  6. Give your zone a title and click Save.
  7. Save and publish your workspace for the changes to take effect.

Edit a zone

To edit a zone:

  1. Click Zones and then click the name of the zone you would like to edit.
  2. Edit Zone Configuration, Zone Boundaries, and Type Restrictions as desired.
  3. Save and publish your workspace for the changes to take effect.
Note: Communication across zones is not supported. Updates to the data layer of your main container may not get reflected in a linked container.

Related resources

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