Set up your Google tag across your Google accounts

The Google tag (gtag.js) is a single tag you can add to your website to send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads.

Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations (like Google Ads and Google Analytics).

The Google tag is currently accessible and configurable from Google Ads, Google Analytics 4, Campaign Manager 360, Display & Video 360, and Google Tag Manager. Learn more About the Google tag.

Note: All global site tags have been converted into Google tags. If you have a global site tag on your website, you don’t need to update your site to use the Google tag.

Set up your Google tag in Google Ads

When used with Google Ads, the Google tag allows you to track conversions more accurately by setting up specific triggers and conditions.

If you use both Google Ads and Google Analytics , only set up the Google tag in one platform. You can add the other product later as a destination in your Google tag settings.

Learn more about how to Set up your Google tag in Google Ads

Set up your Google tag in Google Analytics

To track website visitors and their actions, set up the Google tag in Google Analytics.

If you use both Google Ads and Google Analytics, only set up the Google tag in one platform. You can add the other product later as a destination in your Google tag settings.

Learn more about how to Set up your Google tag in Google Analytics

Set up your Google tag in Campaign Manager 360

When you run an ad campaign, you can use Campaign Manager 360 (CM360) to create tags that track specific actions, like clicks or purchases. This data helps you measure the effectiveness of your campaigns, make informed planning decisions, and better understand your audience.

Learn more about how to Set up your Google tag in Campaign Manager 360

Set up your Google tag in Google Tag Manager

You can deploy your Google tag with Google Tag Manager to manage it along with all your other tags.

If you have more complex measuring needs and want to manage third-party tags as well, use Google Tag Manager to set up your Google tag.

As of April 10, 2025 containers with Google Ads and Floodlight tags will automatically load a Google tag first, before sending events.

Learn more about how to Set up your Google tag in Google Tag Manager

Verify your Google tag

It may take up to 30 minutes for data collection to start. After data collection has started, verify your Google tag.

You can use Google Tag Assistant to check if the Google tag appears on your site and if it's recording and sending events to the Google product destinations.

Learn more about how to Verify your Google tag

Fix issues with your Google tag

It may take up to 30 minutes for data collection to start. After data collection has started, verify your Google tag.

You can use Google Tag Assistant to check if the Google tag appears on your site and if it's recording and sending events to the Google product destinations.

Learn more about how to Fix issues with your Google tag

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Set up your Google tag across your Google accounts

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