Notification

The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you. Learn more

Destination: Definition

A destination is a Google measurement product account that shares configuration with, and receives data from, a Google tag. You can add destinations to your Google tag to reuse your Google tag’s configuration and footprint on your site.

Currently, only Google Ads accounts and web data streams in Google Analytics 4 properties can be destinations.

An illustration demonstrating where to find Destinations on Google tag.

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