Your guide to Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend. Read below for setting up Tag Manager and our available integrations.

Not sure if you should use Tag Manager? Learn more about tagging options.

 

	Basics | Set up and install Tag Manager Do you want to manage all your tags in one place? Learn about setting up Tag Manager for your websites. Set up Google Tag Manager
	Basics | Set up the Google tag The Google tag is the basis for measuring all Google products. Set up the Google tag
	Google Ads | Set up Conversion tracking and Remarketing Do you want to manage your Google Ads conversions and remarketing tags with Tag Manager? Learn how to set up Google Ads tags
	Google Analytics | Set up Google Analytics 4 events Tag Manager is tightly integrated with Google Analytics 4. Tag Manager powers all of your Analytics needs, from events, to measuring across domains, and ecommerce. Learn how to set up Google Analytics tags
	Floodlight | Set up your Floodlight tags with Tag Manager Tag Manager supports Floodlight Counter and Floodlight Sales tags. Learn how to set up Floodlight tags
	More tag set up guides | Get the most out of Google Tag Manager Tag Manager is your one-stop shop for all your tags - not just Google tags. See what else you can do: Custom tags Consent configuration Conversion linker Set up Universal Analytics Custom templates Community Template Gallery