Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. These guides will get you up to speed quickly, so you can implement measurement code successfully and make smart decisions on your ad spend. Read below for setting up Tag Manager and our available integrations.
Not sure if you should use Tag Manager or the Google tag? Learn more about the differences and use cases.
Google Tag Manager does not yet support all Google tag functionality associated with Google Ads. If you use Tag Manager:
- Do not add the Google tag (gtag.js) in Google Tag Manager via custom HTML or a template as it may not work as intended
- If you want to automatically Set up conversions with URLs, you will need to install the gtag.js snippet directly on your website
- We recommend configuring Enhanced Conversions and Enhanced Conversions for Leads directly in your Tag Manager container.
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Basics | Set up and install Tag ManagerDo you want to manage all your tags in one place? Learn about setting up Tag Manager for your websites. |
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Google Ads | Set up Conversion tracking and RemarketingDo you want to manage your Google Ads conversions and remarketing tags with Tag Manager? |
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Google Analytics | Set up Google Analytics 4 or Universal Analytics eventsTag Manager is tightly integrated with Universal Analytics and Google Analytics 4. Tag Manager supports all Analytics tags, from events, to measuring across domains, and ecommerce. |
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Floodlight | Set up your Floodlight tags with Tag ManagerTag Manager supports Floodlight Counter and Floodlight Sales tags. |
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Google Optimize | Monitor your experiments performanceTest variants for websites with Google Optimize. |
More tag set up guides | Get the most out of Google Tag ManagerTag Manager is your one-stop shop for all your tags - not just Google tags. See what else you can do: |