Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Use bulksheets to create manual campaigns

Location and device-targeting bulksheet columns for campaigns and ad groups

In all search engines, you can use targeting settings to specify additional criteria for displaying ads, such as a customer’s location. However, engines differ in the types of targeting and the scope at which you can apply the targeting settings.

To present location and device-targeting settings consistently, bulksheets use a common group of targeting columns for ad groups and campaigns. Some of these columns are applicable only to specific engines.

Click the links that follow to see the location and device targeting columns and applicable settings for each type of engine account.

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