In all search engines, you can use targeting settings to specify additional criteria for displaying ads, such as a customer’s location. However, engines differ in the types of targeting and the scope at which you can apply the targeting settings.
To present location and device-targeting settings consistently, bulksheets use a common group of targeting columns for ad groups and campaigns. Some of these columns are applicable only to specific engines.
Click the links that follow to see the location and device targeting columns and applicable settings for each type of engine account.
- Google Ads:
- Microsoft Advertising:
- Yahoo! Japan:
- See Specify targeting for Yahoo! Japan via bulksheet.