Request inventory verification

This is step 7 of the local inventory onboarding guide.

Once you’ve submitted your product data, you can initiate inventory verification checks. These checks help Google ensure that the inventory information you submit matches what’s actually in your stores.

Note: Inventory verification isn’t required if you’re implementing a merchant-hosted local storefront with price match features. Learn more about the inventory verification process

4.1 Submit inventory verification contact

Your inventory verification contact is your store’s representative (for example, someone who works in your store, a marketing team member, or an intern) whose role is to coordinate the verification process with Google. This person can be different from the main technical contact in your Merchant Center account settings.

Your inventory verification contact is the only person who receives information about setting up and processing inventory verification. If you have multiple team members coordinating the inventory verification, we recommend that you set up an email group and use that email address as your verification contact.

To submit your inventory verification contact, follow these steps:

1. Sign in to your Merchant Center account.
2. Click Overview in the navigation window.
3. Click Continue next to “Local inventory ads” or “Free local product listings”.
4. Find the relevant country’s program bar.
5. Complete the inventory contact fields.
6. Click Save.

You aren't able to request inventory verification until your inventory contact verifies the Google confirmation email. Learn more about inventory verification contact validation

Note: It may take up to 24 hours after your inventory contact is validated before you can successfully submit a feed for verification.

4.2 Request inventory verification

Inventory verification is the process Google uses to make sure that data you submit in your feed matches the inventory actually available in your stores.

To start the process, use the following steps:

1. Sign in to your Merchant Center account.
2. Click Overview in the navigation window.
3. Click Continue next to “Local inventory ads” or “Free local product listings”.
4. Find the relevant country’s program bar.
5. Click on the "Request verification" button.

4.3 Complete inventory verification

Once you request inventory verification, Google kicks off the review process, which follows these general steps:

1. Review feeds: Google reviews your submitted feeds. This takes up to 7 days. We'll email the main technical contact in your Merchant Center account settings with any issues we find that you need to address.
2. Schedule verification: Once Google approves your feeds, the Google Team coordinates with the inventory verification contact in your Merchant Center account settings to schedule verification and resolve any issues.

You can check the status of your inventory verification in Merchant Center. Once your inventory verification is complete, your products are eligible to show in local inventory ads and free local listings. Learn more about the inventory verification process