Local inventory ads onboarding guide

Request inventory verification

Use your store sales conversions data  This is step 4 of local inventory ads setup.

Once you’ve submitted your product data, you can initiate inventory verification checks. These checks help Google ensure that the inventory information you submit matches what’s actually in your stores. Click here to learn more about the inventory verification process

4.1 Submit inventory verification contact

Your inventory verification contact works with Google to coordinate verification. This person can be different from the main technical contact in your Merchant Center account settings.

Your inventory verification contact is the only person who receives information about setting up and processing inventory verification. If you have multiple team members, we recommend that you set up an email group and use that email.

To submit your inventory verification contact, follow these steps:

  1. Log in to your Merchant Center account.
  2. Click Local inventory ads in the left side menu.
  3. Click the country whose contact you’d like to edit.
  4. Complete the inventory contact fields.
  5. Click Save.
You aren't able to request inventory verification until your inventory contact verifies the Google confirmation email. Learn more about inventory verification contact validation.
If your inventory verification contact has been validated, recently submitted your feeds, and still can’t request inventory verification, please wait up to 24 hours to request a inventory verification.

4.2 Request inventory verification

Inventory verification is the process Google uses to make sure that data you submit in your feed matches the inventory actually available in your stores. 

To start the process, use the following steps:

  1. Log in to your Merchant Center account.
  2. Click Local inventory ads in the left side menu.
  3. Click on your country’s program bar.
  4. Click on the Request verification button.

4.3 Complete inventory verification

Once you request inventory verification, Google kicks off the review process.

Below are the general steps in the verification process:

  1. Review feeds: Google reviews your submitted feeds and this will take up to 7 days. We'll email the main technical contact in your Merchant Center account settings with any issues we find that you need to address.
  2. Schedule verification: Once Google approves your feeds, the Google Team coordinates with the inventory verification contact in your Merchant Center account settings to schedule verification. We work with that contact to resolve any issues.

Once your inventory verification is complete, your products are eligible to run as local inventory ads. You can check the status of your inventory verification in Merchant Center.

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