Merchant hosted local storefront

The merchant hosted local storefront represents only a single merchant’s local storefront information. It lets you direct customers to your website when they click on your local inventory ads and free local product listings. By directing customers to your website instead of your Google-hosted local storefront, you can manage and track your customers' entire experience.

This article helps you understand how the merchant hosted local storefront works and what’s required for your local products feed and website.

Implementation options

There are two options to implement the merchant hosted local storefront feature: full and basic

Feature Type User experience Shopping annotation displayed Shopping behavior on “see what’s in-store”
Full Clicking on a local inventory ad or a free local listing redirects to a product landing page that displays an item’s availability at a specific store. Users will be shown a distance annotation (e.g. “3.5 mi”) which shows the distance to a store where they can purchase the item. Clicking on a “see what’s in-store” local inventory ad or free local listing will direct customers to a product landing page that displays an item’s availability at a specific store.
Basic Clicking on a local inventory ad or a free local listing will redirect to a product landing page where customers can check the item’s availability at a store nearby. Users will be shown the “in-store” annotation which communicates that the item is available for purchase at a store nearby. Clicking on a “see what’s in-store” local inventory ad or free local listing will direct customers to a Google-hosted local storefront
After checking if your product landing page meets local feed requirements for MHLSF Full or Basic, request an eligibility review for MHLSF Full or Basic using the Contact Us form.

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