The 2025 holiday shopping season is defined by the research-driven, value-conscious consumer. To convert cautious consideration into confident purchases, the themes of the year are technical excellence and leveraging AI-powered campaigns across the entire Google ecosystem.
This guide outlines best practices for maximizing performance throughout the entire holiday shopping season.
Platform and product data readiness
Successful holiday campaigns can be built on a foundation of high-quality product data and account health. Focus on these year-round best practices to help ensure that your inventor…
Pročitajte više Merchant Center announcements change log
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Shopping season is here: final checks for a successful holiday season 2025
November 2025
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Ažuriranje pravila o melatoninu: proširena dostupnost za dodatke prehrani
Listopad 2025.
Google će u studenom ažurirati pravila o neodobrenim farmaceutskim proizvodima i dodacima prehrani da bi se omogućilo oglašavanje zakonitih dodataka prehrani s melatoninom u Francuskoj, Njemačkoj i Španjolskoj. Melatonin prethodno nije bio dopušten u tim državama. Ažurirana pravila sada dopuštaju promoviranje dodataka prehrani koji sadrže melatonin, pod uvjetom da su u skladu s lokalnim zakonima i propisima. Promoviranje proizvoda s melatoninom koji se izdaju na recept i dalje je zabranjeno.Pročitajte više -
Ažuriranje pravila: pretplate na fizičke proizvode
Listopad 2025.
Pretplate na fizičke proizvode bit će dostupne svim trgovcima koji upotrebljavaju Shopping oglase i ispunjavaju kriterije u SAD-u. To ažuriranje omogućuje vam da prodajete fizičke proizvode na ponavljajućoj osnovi, što pruža veću fleksibilnost razvoju poslovnih modela i nudi vašim klijentima praktičnije načine kupnje. To ažuriranje pravila službeno dopušta fizičke pretplate na proizvode u sljedećim kategorijama: odjeća i dodaci, kava, zdravstvena skrb (isključujući lijekove koji se izdaju na recept), dom i vrt, osobna njega, potrepštine za kućne ljubimce, gotova hrana i igračke. Za početak ažu…Pročitajte više -
Pojašnjenje pravila o obmanjivanju za Shopping oglase i besplatne prikaze proizvoda
Listopad 2025.
Na temelju vaših povratnih informacija pojašnjavamo pravila o obmanjivanju. Ovo ažuriranje pruža dodatne primjere onoga što pravila obuhvaćaju, više smjernica o tome kako se uskladiti s pravilima i više informacija o našem žalbenom postupku: Pojašnjenje provedbe: dodali smo više primjera koji se odnose na neisporuku i nefunkcionalne postupke povrata robe/novca. Ne radi se promjeni naše trenutačne provedbe, već pojašnjenju za vašu referencu. Pojašnjenje podrške: dodali smo više smjernica o najboljim primjerima iz prakse za održavanje usklađenosti s našim pravilima i žalbenim postupkom. Pojedino…Pročitajte više -
Introducing Merchant API
August 2025
Merchant API is a new, simplified API designed to help you manage your Merchant Center and showcase your products and your business across Google with ease. Merchant API is now generally available and features a simplified interface designed to help you manage your Merchant Center accounts and showcase your products at scale and with ease. You will also get programmatic access to data, insights, and unique capabilities at scale, allowing you to control how your business and products appear on Google. The new interface is set to become the primary tool, which lets you manage your product data f…Pročitajte više -
Ažuriranje pravila: politički sadržaj u Europskoj uniji
Google objavljuje prijevode članaka centra za pomoć, no njihova svrha nije promjena sadržaja naših pravila. Verzija na engleskom jeziku predstavlja službeni jezik za provedbu naših pravila. Za prikaz ovog članka na drugom jeziku upotrijebite padajući izbornik pri dnu stranice. U rujnu 2025. Google će ažurirati pravila o političkom sadržaju kako bi uključivala sljedeće regionalno ograničenje za Shopping oglase za Europsku uniju (EU). Na Googleovim platformama ograničeno je sljedeće: Političko oglašavanje kako je definirano u Uredbi (EU) 2024/900: oglasi političkog aktera (u skladu s definicijom…Pročitajte više -
Vehicle ads now available to advertisers in France and the Netherlands
August, 2025
Starting in August 2025, vehicle ads will be available to all the vehicle advertisers in France and the Netherlands. The program will be expanded to more countries at a later date. Vehicle ads are a performance-focused, omnichannel, lower-funnel format designed to help auto advertisers promote their full inventory to shoppers on Google. Upon clicking a vehicle ad, a shopper is seamlessly directed to the Vehicle Description Page (VDP) on your website, featuring key details such as image of the car, make, model, price, kilometers, and the advertiser name. The VDP empowers the shopper to engage i…Pročitajte više -
Ažuriranje pravila o opasnim proizvodima ili uslugama
1. srpnja 2025.
Pravila o opasnim proizvodima i uslugama za Google Ads i Google Shopping ažurirat će se 1. rujna 2025. radi ograničavanje sljedeće kategorije proizvoda: Promoviranje preša za tablete, uređaja za kapsuliranje i povezanih komponenti koje se upotrebljavaju za prešanje ili punjenje prahova, granula ili drugih materijala u tablete ili kapsule. Primjeri: preše za tablete, uređaji za kapsuliranje, boje, kalupi, žigovi i klipovi koji se upotrebljavaju za izradu ili utiskivanje tableta i pilula. Ovo ćemo ažuriranje pravila početi provoditi 1. rujna 2025., a za cjelovitu će provedbu biti potrebno oko še…Pročitajte više -
Email archive feature will be discontinued
May 27, 2025
We're simplifying how you receive important updates and notifications to provide a more personalized and relevant experience. The Email archive feature within Merchant Center will be discontinued after June 25, 2025. Where to find your notifications: All the most relevant messages and notifications specific to your account will now be available directly within Merchant Center Next. You can find these important updates under the "Notifications" section in Merchant Center Next. This change will streamline your alerts and keep all important updates in one place. This ensures you receive timely an…Pročitajte više -
Enable AI-powered growth and insights
May 21, 2025
As we announced at Google Marketing Live 2025, you’ll soon see personalized growth insights and recommendations for your business using the power of Google AI in Merchant Center. What’s changing Google Merchant Center uses AI to analyze your unique products and performance data and uncover opportunities for your business. In the upcoming months, we'll be launching another new AI-powered feature that proactively surfaces AI-powered insights and recommendations, leveraging Google's analysis of your unique products and performance data to uncover new opportunities for your business. For example, …Pročitajte više -
Merchant Center product data specification update 2025
April 8, 2025
Each year, we make changes to the Merchant Center product data specification to create a better experience for people who are searching for products online. What’s changing this year Changes beginning immediately (April 8, 2025) We will stop supporting the price [price] attribute for down payments on products with installment pricing. You must use the down payment [downpayment] sub-attribute of the installment [installment] attribute and price [price] must be the alternative price when paid in full up-front instead of in installments. The energy efficiency class attributes will be replaced in …Pročitajte više -
Policy update: Vehicle ads will now accept RVs and Campers
February 28, 2025
Vehicle ads will be expanding to include recreational vehicles (RVs) and campers! This means you'll be able to advertise your RV and camper inventory on Google, reaching a broader audience of potential buyers. Licensing requirements: Just like with other vehicles advertised through vehicle ads, dealerships must have a valid dealership license in the states, territories, or provinces where the RVs and campers are located and/or offered for sale. Learn more about Vehicle ads policies (Beta) for requirements on advertising RVs and campers and to ensure your inventory is eligible.Pročitajte više -
Conversion tracking is now renamed to key events
February 2025
We are updating the name for free listing conversion experiences in Merchant Center from conversions to key events. Previously, important events marked as conversions in Google Analytics were measured differently from how conversions in Google Ads are measured, leading to discrepancies between Google Ads and Google Analytics. To address this, “conversion tracking” is being redefined to align with recent Google Analytics and Google Ads updates for unified conversion reporting. From now on, the term “conversion” is used only within the ads context to track ad campaign performance and optimize bi…Pročitajte više -
Product Studio is now available in 15 new countries
December 2024
Product Studio, the suite of AI-powered tools designed to help businesses create and enhance product images, is now available in 15 new countries, including the Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Mexico, New Zealand, Norway, Portugal, Romania, Slovakia, Sweden, Turkey, and Ukraine. This expansion brings the total number of countries where Product Studio is accessible to 30, building upon its existing presence in Australia, Austria, Belgium, Brazil, Canada, Germany, India, Italy, Japan, the Netherlands, Poland, Spain, Switzerland, the United Kingdom, and the United Stat…Pročitajte više -
Policy update: Inconsistent language between the feed and the website
December, 2024
In December, 2024, we are relaxing the supported language policy to allow some differences between your product feed language and website language. Product information including title, description and variant information that are in a different language from your designated feed language will be allowed as long as the majority of the product data matches the feed language. However, these offers might have limited performance since the information provided will not match a user’s search terms and expectations in a given language. Elements of the checkout process that enable the user to navigate…Pročitajte više -
Ažuriranje pravila o političkom sadržaju
8. studenoga 2024.
Google objavljuje prijevode članaka centra za pomoć, no njihova svrha nije promjena sadržaja naših pravila. Verzija na engleskom jeziku je službena i njome se služimo za provedbu svojih pravila. Na padajućem izborniku pri dnu stranice odaberite jezik na kojem želite čitati ovaj članak. Dana 11. studenog 2024. Google će ažurirati pravila o političkom sadržaju kako bi se uklonila privremena ograničenja za oglase koji se odnose na izbore u SAD-u kako slijedi: Uklonit ćemo ograničenja za oglase koji se odnose na izbore u SAD-u i koji se poslužuju u SAD-u, a koji su pokrenuti nakon zatvaranja poslj…Pročitajte više -
Ažuriranje pravila o političkom sadržaju
17. listopada 2024.
Google objavljuje prijevode članaka centra za pomoć, no njihova svrha nije promjena sadržaja naših pravila. Verzija na engleskom jeziku je službena i njome se služimo za provedbu svojih pravila. Na padajućem izborniku pri dnu stranice odaberite jezik na kojem želite čitati ovaj članak. U listopadu 2024. Google će ažurirati pravila o političkom sadržaju tako da uključuju privremena ograničenja u vezi s oglasima koji se odnose na izbore u SAD-u kako slijedi: U SAD-u ćemo pauzirati posluživanje oglasa koji se odnose na izbore u SAD-u nakon što se zadnja izborna mjesta zatvore na dan izbora, 5. st…Pročitajte više -
Launching a new Google Shopping
October 2024
Today on the Keyword, we introduced the new Google Shopping, which starts rolling out today in the US. This new experience will make it easier for shoppers to find the products they're looking for and create new opportunities for merchants to connect with shoppers and grow their business. A few key updates for merchants to be aware of: An enhanced shopping experience: The new visually rich, intuitive, and personalized experience elevates larger product images, popular categories, and a clean, modern feel - creating a new home for shoppers to browse, get inspired, research and find merchants on…Pročitajte više -
Video generation launching in Product Studio
October 2024
Starting Oct 2024, Product Studio now offers AI-powered video creation tools to help you effortlessly produce high-quality product videos. With this new feature, you can transform existing product images into dynamic videos in just a few clicks, saving valuable time and resources. Choose the product you want to feature and select a video theme. Google’s AI-powered tool will customize the video to match your brand, enhance your images, and highlight product attributes. You can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes you…Pročitajte više -
Amazon MCF integration announcement: Empowering retailers with enhanced shipping data
October 2024
We're excited to announce our upcoming integration with Amazon Multi-Channel Fulfillment (MCF). The integration is set to greatly improve how retailers using Amazon MCF display their shipping speeds on Google. The integration will provide retailers with the tools to display more accurate delivery speed estimates and improve the shopper experience by showcasing 3 days fast delivery provided by Amazon MCF service. What’s changing Facilitated merchants participation: Amazon will provide an intake form accessible in Seller Central. MCF merchants can click the form link, and provide their website U…Pročitajte više -
Merchant Center Help Center now fully supports Merchant Center Next
October 1, 2024
All merchants have now been migrated to Merchant Center Next. Accordingly, we've updated the Merchant Center Help Center to primarily show Merchant Center Next content instead of classic Merchant Center Next content. What’s changed You'll now find Merchant Center Next articles by default when searching the Help Center. Some new or renamed features in Merchant Center Next include: Product Studio, a free suite of AI-powered tools to enhance product images. It's Currently available in the US, UK, Canada, Australia, Japan, and India with more regions coming soon. Data sources (previously referred …Pročitajte više -
Vehicle ads have become available to advertisers in the United Kingdom
September 2024
Effective October 2024, vehicle ads will be available to all United Kingdom advertisers and will be expanded to more countries at a later date. Vehicle ads are a performance focused, omnichannel, lower funnel ad format which allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on Google.com. This format shows customers an image of the car, plus information such as make, model, price, kilometers, and advertiser name. Clicking on a vehicle ad takes the customer to the Vehicle Description Page (VDP) on the advertiser’s website, where they can per…Pročitajte više -
Najbolji savjeti za optimizaciju za blagdansko vrijeme i nakon pomoću Googleovog AI-ja
27. kolovoza 2024.
Blagdansko vrijeme se promijenilo. Više se ne radi samo o Crnom petku ili Cyber ponedjeljku. Na primjer, jeste li znali da je 2023. u prosincu bilo osam dana s većom potrošnjom od Cyber ponedjeljka?1 Od uzbuđenja zbog dana rasprodaje s dvoznamenkastim popustima do novogodišnjih rezolucija "nova godina, novi ja", tu smo da vam pomognemo predvidjeti neočekivano i ostvariti profitabilan rast tijekom cijele godine. Otkrijte najnovije proizvode i značajke osmišljene kako bi vam pomogle da uspješno savladate dane najveće potražnje koje poznajete i nove koje ne poznajete uz Googleov AI. Postavite tem…Pročitajte više -
Merchant Center Next: Upgrading all retailers by September
August 2024
We're excited to announce the full rollout of Merchant Center Next, replacing the classic Merchant Center experience. By September, all retailers will be upgraded to Merchant Center Next, which includes new insights reports, generative AI imagery tools and a more intuitive interface. Last year, we introduced Merchant Center Next, our simplified platform for businesses to manage how their products show up on Google. Merchant Center Next is easier to use, lets you control how your products appear across Google, and gives you valuable insights about your business, products, and market. What's new…Pročitajte više -
Policy update: British Columbia political content
August 2024
In August 2024, Google will update the Regional Restrictions under the Shopping Ads Political content policy to include regional restrictions in Canada. In British Columbia, the following is not allowed on Google platforms: Election advertising as defined under the Election Act, RSBC 1996, c 106. During the pre-campaign period, as defined by the British Columbia Election Act, ads sponsored by a third party sponsor that directly promote or oppose a registered British Columbia political party or the election of a candidate for member of the Legislative Assembly of British Columbia. During the ca…Pročitajte više -
Policy update: Linked account suspension
August 2024
We’ve updated our Abuse of the network policy. What’s changing We’ve updated our prohibited practices for Free Listings to include the “Linked account suspension” status. This status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. The “Linked account suspension” status indicates that a suspended Google Ads account is linked to your Merchant Center account. You have to fix the Google Ads suspension before your Merchant Center suspension can be reviewed. Learn more about Abuse of the free listings network polici…Pročitajte više -
Manage your product data sources with ease!
We're excited to announce a new set of Help articles covering the advanced data source management features in Merchant Center Next. These articles provide clear, step-by-step guidance on using these features to optimize your product data and resolve issues. We've simplified complex processes to make managing your product information easier than ever. Unlock powerful data management capabilities with the new Advanced Data Source Management add-on in Merchant Center Next. This add-on gives you access to features like attribute rules and supplemental data sources, allowing you to fine-tune your p…Pročitajte više -
Product Studio country expansion and feature enhancements
June 2024
Product Studio has expanded to merchants based in the UK, India, and Japan! Now, merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP can access the suite of free, AI-powered tools to help you create high quality images that you can use across your marketing channels. Get started using Product Studio in Merchant Center Next or within the Google & YouTube app on Shopify. Product Studio also has the following updates, so you can update your product images even faster: File upload: You can now upload a new product image directly to Product Studio. After you've gene…Pročitajte više -
Policy update: Restrictions on promoting deepfake sexual content
May 2024
Google is committed to fostering a safe and respectful advertising environment. In line with this goal, we are updating our policies regarding the promotion of synthetic sexual content. Effective in May, Shopping ads will no longer allow the following: Promotion of services that generate, distribute, or store synthetic sexually explicit content or synthetic content containing nudity. This includes services that create "deepfakes" and other manipulated imagery. Ads for content that provides instructions on the creation of synthetic sexually explicit content or synthetic content with nudity. Exa…Pročitajte više -
Policy update: Enabling online pharmacies in Belgium to promote over-the-counter drugs
May 2024
In May 2024, Google will update the Healthcare & medicines policy for Shopping ads, free listings, local inventory ads and free local product listings to enable online pharmacies in Belgium to promote the sale of approved non-prescription (over-the-counter) drugs. In order to promote these offers, online pharmacies must be registered with the Federal Agency for Medicines and Health Products and certified by Google. Starting in May 2024, online pharmacies in Belgium can apply for certification here. For more information, see the Healthcare & medicines policy pages for Shopping ads, free listing…Pročitajte više -
Ažuriranje pravila: politički sadržaj u Brazilu
Travanj 2024.
Google će ažurirati svoja pravila o političkom sadržaju radi usklađivanja s Rezolucijom TSE 23,732/2024 Vrhovnog izbornog suda. Ta će izmjena stupiti na snagu 1. svibnja 2024. Na Googleovim platformama u Brazilu bit će zabranjeno sljedeće: Oglasi povezani s izborima, političkim strankama, savezima i koalicijama, odabirom državnih dužnosnika, vladinim prijedlozima, prijedlozima zakona, ostvarivanjem prava na glasanje i drugih političkih prava ili oglasi povezani s pitanjima koja se odnose na izborni postupak. Ova se pravila primjenjuju na Shopping oglase i oglase asortimana prodajnog mjesta. Pr…Pročitajte više -
2024 Merchant Center product data specification update
April 9, 2024
Each year, we make changes to the Merchant Center product data specification to create a better experience for people who are searching for products online. What’s changing this year? Changes beginning immediately (April 9, 2024) Introducing new product data specification attributes for AI-Generated content in Shopping ads & free listings: We’re adding new attributes that will require merchants to disclose text content that was created using generative AI. Use the structured title [structured_title] attribute and the structured description [structured_description] attribute when using AI-gener…Pročitajte više -
Update: Loyalty program now available in Japan
March, 2024
The merchant point program on free listings allows you to surface redeemable points benefits to customers across Google surfaces. Point program benefits will display across different Google properties, such as Google Search, Wallet, and Maps. Merchants listing their products in Japan via free listings are eligible to use this program. Some highlights of the program include: You can showcase your logo, the number of points your customers can earn when making purchases, alongside other details of your products on Google surfaces. You can also select third party loyalty programs or payment provid…Pročitajte više -
Incremental Feeds Deprecation
May 2024
This Incremental Feeds feature allowed merchants to create and maintain manual offers easily via uploading a feed file. Existing merchant feeds aren't impacted by this deprecation. They don't need to take any action to continue serving, but future feed files uploaded will need to be the standard primary or supplemental feed types. After the launch, merchants can freely use the same file they used previously using alternative upload method. Primary Feeds Some merchant feeds will be migrated to using Primary Feeds. Behaviors of Primary Feeds that vary slightly from Incremental Feeds uploads: Off…Pročitajte više -
Update to Product Ratings feed specification: Review ID required
April 9, 2024
Starting on July 8, 2024, a review id (<review id>) attribute will be required for all reviews when submitting a product review feed. A review ID is a permanent, unique identifier for a product review in a product review feed. This change will allow us to support additional features in Merchant Center that will require reviews to have a unique, stable ID. After July 8, 2024, any review submitted in a product review feed without a review ID attribute will not process successfully. This will impact the serving of the review and may impact account eligibility to display product ratings on ads. It…Pročitajte više -
Policy update: Vehicle ads policy update
April 2024
Starting April 2024, our Vehicle ads policies (Beta) will allow advertisers to promote vehicles with lease options on their landing pages. Here’s what’s changing Vehicle advertisers will be able to showcase both lease and purchase options alongside each other on their product pages linked to their Vehicle ads. The existing vehicle ad format itself remains unchanged. Note: Vehicle subscriptions are still not eligible for promotion through this formatPročitajte više -
Product Studio now available to merchants in Australia and Canada
March 2024
Product Studio is now available to merchants based in Australia and Canada! The suite of free, AI-powered tools helps you create high quality images that you can use across your marketing channels. The tools can generate scenes, increase image resolution and edit backgrounds. Access Product Studio in Merchant Center Next or Product Studio in the Google & YouTube app on Shopify. Today, Product Studio is only available for merchants based in the US, Australia, and Canada. Stay tuned as we look forward to expanding to additional countries throughout the year! Note: Product Studio currently only s…Pročitajte više -
St. Patrick's Day themed templates available in Product Studio
Product Studio is rolling out seasonal themed templates, and with just a few clicks, you can create high-quality promotional images for different holidays. The first templates for St. Patrick's Day are now available, allowing you to quickly and effortlessly update your product images for the upcoming holiday. You can create your St. Patrick’s Day themed product images by following these steps: Go to the Product Studio page in the “Creative content” section in Merchant Center Next. Click Generate image and you will be taken to the Generate scene tab. Select the product image that you would like…Pročitajte više -
Policy update: Teeth whitening products
February 2024
Teeth whitening products that contain equal to or less than 6% hydrogen peroxide or chemicals that emit hydrogen peroxide are allowed in the United Kingdom. Previously, teeth whitening products with more than 0.1% hydrogen peroxide were prohibited in the UK. The change applies to Shopping Ads and Free Listings. The restricted content policy is designed to protect customers from products that may be harmful or ineffective. We encourage merchants to review their teeth whitening products to ensure that they comply with this updated policy. Remove ads or listings of teeth whitening products that a…Pročitajte više -
Preserving metadata tags for AI-generated images in Merchant Center
February 2024
If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI in the original image file. Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images. All AI-generated images must contain the IPTC DigitalSourceType trainedAlgorithmicMedia tag. Learn more about IPTC photo metadata. These requirements apply to the following image attributes in Merchant Center Classic and Merchant Center Next: Image link [image_link] Additional image link [additional_image_link] Lif…Pročitajte više -
Oglasi za vozila postali su dostupni oglašivačima u Australiji
Veljača 2024.
Od veljače 2024. oglasi za vozila bit će dostupni svim australskim oglašivačima. Oglasi za vozila kasnije će se proširiti na više država. Oglasi za vozila su u formatu oglasa koji je usmjeren na izvedbu te koji se prikazuje putem svih kanala i na dnu lijevka, što oglašivačima automobila omogućuje promoviranje cijelog asortimana zainteresiranim klijentima koji kupuju vozila na domeni Google.com. Taj format klijentima pokazuje sliku automobila te podatke kao što su marka, model, cijena, kilometri i naziv oglašivača. Klik na oglas za vozila odvest će korisnika na stranicu opisa vozila (VDP) na we…Pročitajte više -
Policy update: Inappropriate content Sensitive Events policy
February 2024
In February 2024, Free listings will update the Inappropriate content policy to clarify the definition of Sensitive Events. A "Sensitive Event" is an unforeseen event or development that creates significant risk to Google's ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent features. During a Sensitive Event, we may take a variety of actions to address these risks. Examples of Sensitive Events include events with significant social, cultural, or political impact, such as civil emergencies, natural disasters, publi…Pročitajte više -
Policy update: Inappropriate content sensitive events policy
January 2024
In February 2024, Shopping ads will update the Inappropriate content policy to clarify the definition of Sensitive Events. A "Sensitive Event" is an unforeseen event or development that creates significant risk to Google's ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetized features. During a Sensitive Event, we may take a variety of actions to address these risks. Examples of Sensitive Events include events with significant social, cultural, or political impact, such as civil emergencies, natural dis…Pročitajte više -
Policy update: Incorrect value: identifier exists [identifier_exists] changing from disapproval to warning
December 2023
Unique product identifiers (UPIs) define the product you're selling in the global marketplace. They uniquely distinguish products you're selling and help match search queries with your products. Prior to this change, offers would have been disapproved if they were submitted indicating an identifier does not exist for the product but there is evidence that a unique product identifier exists. After this change the offers with the Item issue Incorrect value: identifier exists [identifier_exists] will receive a warning instead of a disapproval. If product identifier requirements are not met, then …Pročitajte više -
Policy update: Aggregators in the United States and Canada can now participate in vehicle ads
December 2023
Aggregators are now eligible to show vehicle ads in the United States and Canada. With that, vehicle advertisers that are aggregators, can promote their entire inventory of new and used vehicles to interested customers searching online for their next vehicle. Aggregators will need to upload vehicles from dealerships with valid licenses. Offers from unlicensed dealers are not supported. Learn more about the Vehicle ads policies.Pročitajte više -
Changes to Google Analytics attribution models in Merchant Center key event tracking
Google Analytics will be sunsetting first-click, linear, time-decay, and position-based attribution models. With this change, in early 2024, Merchant Center will remove the ability to select first-click, linear, time-decay, and position-based attribution models when setting up the key event source in Merchant Center. Then, starting in April 2024, we’ll switch any key event sources still using these models to data-driven attribution. If you don’t want your key events to use data-driven attribution, you’ll be able to use the last click model. Learn more about changing your attribution model in G…Pročitajte više -
Stand out on Google with the new small business attribute
People want to shop with small businesses: 84% of people say supporting local and small businesses is important to them. To help shoppers identify you as a small business, we’re making it possible for you to add a new small business attribute to your listings across Search and Maps. If you’re a small merchant using Merchant Center or Business Profile in the U.S. or the Google & YouTube app on Shopify, you can add the attribute to your account: In Merchant Center, go to the “Business info” tab under "Settings" section, then navigate to “Details” and toggle on the “small business” attribute In B…Pročitajte više -
Policy update: E-juice is considered a dangerous product
November 2023
E-juice, a product designed to simulate tobacco smoking, is considered a dangerous product. As such, it is not allowed and is listed as an example under the Dangerous product policy, which applies to both Shopping ads and free listings. In simpler terms, e-juice cannot be listed on Shopping ads or listed for free because it is considered a dangerous product. This policy is in place to protect customers from buying products that could harm them.Pročitajte više -
Policy update: Changes to the promotion of healthcare products in Brazil
November 2023
Creatine, carnitine, and l-carnitine can be promoted as supplements in Brazil, as long as they meet the specified dosage and labeling requirements. Artichoke Polyphenol (Polifenol de Alcachofra) products and treatments are still not allowed. This policy update affects both Shopping ads and free listings. In other words: Creatine, carnitine, and l-carnitine can now be promoted as dietary supplements in Brazil, but only if they meet certain requirements. Artichoke polyphenol products and treatments are still not allowed to be promoted in Brazil. This policy update applies to both paid and free l…Pročitajte više -
Policy update: Abusing the ad network
November 2023
The Shopping ads and free listings Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. We will begin enforcing these policies in December, with full enforcement ramping up over approximately 4 weeks. Until these policy changes are brought into effect, we will continue to enforce the current malware policy. What is changing Malicious software: The scope of the Malicious software policy is narrowed to prohibit the intentional distribution of malicious software or “malware” that may harm or gain unauthorized a…Pročitajte više -
Four ways to prepare for the holiday season
August 7, 2023
Holiday season 2023 is coming soon! Here are four things you can do right now to prepare your business and help turn more shoppers into customers: 1. Showcase fast, free deliveries and easy returns Be sure to feature shipping information and, if you can, adopt practices that could appeal to holiday shoppers: free shipping, fast delivery, free and extended return policies. You can even showcase a “same-day delivery” if that’s a service you offer. Google can add your shipping speed automatically if you’re a retailer who ships to the United States. Share your carrier info with us, and we’ll calcu…Pročitajte više -
Ostanite u tijeku s trendovima na stranici Uvidi
19. studenoga 2020.
Ponašanje korisnika mijenja se jer se ljudi prilagođavaju novom normalnom. Tijekom prošlog mjeseca primijetili smo porast broja pretraživanja izraza grijači za terasu, pidžame i saonice, a broj upita kao što je "online dar" porastao je za 80% u usporedbi s prethodnom godinom.1 Kako biste ostali u tijeku s novim trendovima itd., tijekom narednih mjeseci uvodit ćemo stranicu Uvidi kao beta značajku na globalnoj razini. Otkrijte uvide koji su prilagođeni vašem poslovanju Stranica Uvidi omogućuje vam da istražite uvide i nove trendove na temelju svog poslovanja. Pretpostavimo da ste vlasnik trgovi…Pročitajte više -
Neka vas korisnici koje traže ponude otkriju pomoću novih značajki za navođenje promocija (samo za SAD)
22. listopada 2020.
Dok traženje ponuda nije novost, kupci su ove godine štedljiviji. Štoviše, 58% blagdanskih kupaca u SAD-u odgodit će kupovinu darova dok ne budu na rasprodaji.1 Kada traže te proizvode s konkurentnim cijenama, 40% kupaca u svijetu kaže da se za traženje najbolje ponude okreću Googleu.2 Budući da su mnogi od tih kupaca već započeli svoju potragu za darovima, dodavanje promocija na proizvode koje prodajete na Googleu sada vam može pomoći potaknuti bolju prodaju za vašu tvrtku. Ove blagdanske sezone radimo na tome da vas otkriju osobe koje traže te ponude. Olakšavamo prijenos i uređivanje promoci…Pročitajte više -
Jednostavno reagirajte na blagdansku potražnju u stvarnom vremenu pomoću pametnih Shopping kampanja
22. listopada 2020.
Prošle blagdanske sezone kupci iz SAD-a upotrebljavali su Google za kupnju više nego bilo koji drugi izvor.1 Budući da više ljudi već kupuje za blagdane, nudimo vam načine na koje možete privući blagdansku potražnju u stvarnom vremenu koristeći pametne Shopping kampanje.2 Te nove značajke pomoći će vam da povećate svoju vidljivost pred novim klijentima, predstavite svoju robnu marku i proizvode u oglasima s bogatim sadržajem i dođete do značajnih uvida na temelju svoje izvedbe. Ove blagdanske sezone predstavite se novim kupcima U SAD-u je 58% kupaca prošle blagdanske sezone kupilo barem jednu …Pročitajte više -
Nadogradnja Merchant Centera radi prikazivanja proizvoda većem broju blagdanskih kupaca
6. studenoga 2019.
Uz Shopping oglase koji su sada dostupni na više od 50 novih, a ukupno na 95 tržišta, svoj globalni utjecaj možete proširiti više no ikad prije. Dosegnite više blagdanskih kupaca širom svijeta Počnite globalno pokazivati svoje proizvode s fedovima za više zemalja, koji vam omogućuju ciljanje više zemalja s istim jezikom pomoću jednog feeda na tom jeziku. Na primjer, ako prenesete informacije o proizvodu na njemačkom za Njemačku, ti proizvodi mogu postati automatski dostupni za prikazivanje u drugim zemljama njemačkog govornog područja poput Austrije i Švicarske. Da biste počeli promovirati svo…Pročitajte više -
Video assets page is now available
October 2025
The Video assets page empowers you to leverage your rich video assets to reach your marketing goals and shape your brand presence on Google. The Video assets page aggregates all your videos in one centralized view, pulling them directly from their original sources without storing any copies.The Video assets page provides a set of tools to review, manage, and distribute your video assets. Its key features include: Automate video management: View existing videos aggregated for you from your website and social channels. You can also create new videos using Product Studio’s AI-powered video genera…Pročitajte više -
Country and country code expansion to regional availability and pricing (RAAP)
October 2025
As of September 2025, regional availability and pricing (RAAP) is generally available in 86 countries and 22 countries on the postal code level. About Regional availability and pricing (RAAP): Regional availability and pricing lets you show product availability and variable pricing based on your business presence and the location of your customer base by providing regional overrides for the national availability and/or pricing. Learn more about regional availability and pricing. The following are the countries in which RAAP is available: Algeria, Angola, Argentina, Australia, Austria, Bahrain,…Pročitajte više