The 2025 holiday shopping season is defined by the research-driven, value-conscious consumer. To convert cautious consideration into confident purchases, the themes of the year are technical excellence and leveraging AI-powered campaigns across the entire Google ecosystem.
This guide outlines best practices for maximizing performance throughout the entire holiday shopping season.
Platform and product data readiness
Successful holiday campaigns can be built on a foundation of high-quality product data and account health. Focus on these year-round best practices to help ensure that your inventor…
Daugiau... Merchant Center announcements change log
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Shopping season is here: final checks for a successful holiday season 2025
November 2025
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Melatonino politikos atnaujinimas: išplėstos maisto papildų reklamavimo galimybės
2025 m. spalio mėn.
Lapkričio mėn. „Google“ atnaujins nepatvirtintų vaistų ir maisto papildų politiką , leisdama reklamuoti legalius melatonino papildus Ispanijoje, Prancūzijoje ir Vokietijoje. Anksčiau šiose šalyse reklamuoti melatonino nebuvo leidžiama. Pagal atnaujintą politiką dabar leidžiama reklamuoti maisto papildus, kuriuose yra melatonino, jei jie atitinka vietinius įstatymus ir kitus teisės aktus. Receptinių melatonino produktų reklamavimas ir toliau draudžiamas.Daugiau... -
Politikos atnaujinimas: fizinių prekių prenumeratos
2024 m. spalio mėn.
Fizinių prekių prenumeratos bus pasiekiamos visiems kriterijus atitinkantiems apsipirkimo skelbimų prekybininkams Jungtinėse Amerikos Valstijose. Šis atnaujinimas leidžia parduoti fizines prekes periodiškai, todėl galite lanksčiau taikyti verslo modelius ir klientams siūlyti patogesnius apsipirkimo būdus. Šiuo politikos atnaujinimu oficialiai leidžiamos fizinių prekių prenumeratos toliau nurodytose kategorijose: drabužiai ir aksesuarai, kava, sveikatos priežiūra (išskyrus receptinius vaistus), namai ir sodas, asmens priežiūra, naminių gyvūnų reikmenys, paruoštas maistas ir žaislai. Jei norite …Daugiau... -
Apsipirkimo skelbimų ir nemokamų įrašų klaidinančio pristatymo politikos paaiškinimas
2025 m. spalis
Atsižvelgdami į jūsų atsiliepimus, paaiškiname klaidinančio pristatymo politiką. Šiame atnaujinime pateikiama papildomų pavyzdžių, kam taikoma ši politika, daugiau gairių, kaip laikytis politikos, ir daugiau informacijos apie apeliacijos teikimą. Patikslinimas dėl įgyvendinimo: pridėjome papildomų pavyzdžių apie procesus, taikomus nepristačius prekių ir negrąžinus prekių ar lėšų. Tai nėra dabartinio įgyvendinimo pakeitimas, o tik paaiškinimas, kad geriau suprastumėte. Paaiškinimas apie palaikymą: pridėjome papildomų geriausios praktikos pavyzdžių, kaip laikytis politikos ir apeliacijos teikimo…Daugiau... -
Introducing Merchant API
August 2025
Merchant API is a new, simplified API designed to help you manage your Merchant Center and showcase your products and your business across Google with ease. Merchant API is now generally available and features a simplified interface designed to help you manage your Merchant Center accounts and showcase your products at scale and with ease. You will also get programmatic access to data, insights, and unique capabilities at scale, allowing you to control how your business and products appear on Google. The new interface is set to become the primary tool, which lets you manage your product data f…Daugiau... -
Politikos atnaujinimas: Europos Sąjungos politinis turinys
„Google“ teikia išverstas pagalbos centro versijas, tačiau jos nesiekia pakeisti mūsų politikos turinio. Anglų kalba yra oficiali kalba, kurią naudojame savo politikos įgyvendinti. Jei norite peržiūrėti šį straipsnį kita kalba, naudokite puslapio apačioje esantį išskleidžiamąjį kalbų meniu. 2025 m. rugsėjo mėn. „Google“ atnaujins politinio turinio politiką ir įtrauks toliau nurodytą Europos Sąjungos (ES) apsipirkimo skelbimų regioninį apribojimą. „Google“ platformose ribojama toliau nurodyta informacija. Politinis reklamavimas, kaip apibrėžta pagal ES reglamentą 2024/900: skelbimai, kuriuos te…Daugiau... -
Vehicle ads now available to advertisers in France and the Netherlands
August, 2025
Starting in August 2025, vehicle ads will be available to all the vehicle advertisers in France and the Netherlands. The program will be expanded to more countries at a later date. Vehicle ads are a performance-focused, omnichannel, lower-funnel format designed to help auto advertisers promote their full inventory to shoppers on Google. Upon clicking a vehicle ad, a shopper is seamlessly directed to the Vehicle Description Page (VDP) on your website, featuring key details such as image of the car, make, model, price, kilometers, and the advertiser name. The VDP empowers the shopper to engage i…Daugiau... -
Pavojingų produktų ar paslaugų politikos atnaujinimas
2025 m. liepos 1 d.
2025 m. rugsėjo 1 d. bus atnaujinta „Google Ads“ ir „Google Shopping“ pavojingų produktų ir paslaugų politika, kad būtų apribota toliau nurodyta produktų kategorija. Tablečių presų, inkapsuliavimo įrenginių ir susijusių komponentų, skirtų suspaudimui arba miltelių ar granulių ar kitų medžiagų užpildui paversti tabletėmis ar kapsulėmis, reklamavimas Pavyzdžiai: piliulių presai, tablečių gaminimo įrenginiai, dažai, formos, spaudai, įspaudai, naudojami tablečių arba piliulių gamybai arba kūrimui. 2025 m. rugsėjo 1 d. pradėsime vykdyti atnaujintą politiką, o visu pajėgumu programa bus pradėta vykd…Daugiau... -
Email archive feature will be discontinued
May 27, 2025
We're simplifying how you receive important updates and notifications to provide a more personalized and relevant experience. The Email archive feature within Merchant Center will be discontinued after June 25, 2025. Where to find your notifications: All the most relevant messages and notifications specific to your account will now be available directly within Merchant Center Next. You can find these important updates under the "Notifications" section in Merchant Center Next. This change will streamline your alerts and keep all important updates in one place. This ensures you receive timely an…Daugiau... -
Enable AI-powered growth and insights
May 21, 2025
As we announced at Google Marketing Live 2025, you’ll soon see personalized growth insights and recommendations for your business using the power of Google AI in Merchant Center. What’s changing Google Merchant Center uses AI to analyze your unique products and performance data and uncover opportunities for your business. In the upcoming months, we'll be launching another new AI-powered feature that proactively surfaces AI-powered insights and recommendations, leveraging Google's analysis of your unique products and performance data to uncover new opportunities for your business. For example, …Daugiau... -
Merchant Center product data specification update 2025
April 8, 2025
Each year, we make changes to the Merchant Center product data specification to create a better experience for people who are searching for products online. What’s changing this year Changes beginning immediately (April 8, 2025) We will stop supporting the price [price] attribute for down payments on products with installment pricing. You must use the down payment [downpayment] sub-attribute of the installment [installment] attribute and price [price] must be the alternative price when paid in full up-front instead of in installments. The energy efficiency class attributes will be replaced in …Daugiau... -
Policy update: Vehicle ads will now accept RVs and Campers
February 28, 2025
Vehicle ads will be expanding to include recreational vehicles (RVs) and campers! This means you'll be able to advertise your RV and camper inventory on Google, reaching a broader audience of potential buyers. Licensing requirements: Just like with other vehicles advertised through vehicle ads, dealerships must have a valid dealership license in the states, territories, or provinces where the RVs and campers are located and/or offered for sale. Learn more about Vehicle ads policies (Beta) for requirements on advertising RVs and campers and to ensure your inventory is eligible.Daugiau... -
Conversion tracking is now renamed to key events
February 2025
We are updating the name for free listing conversion experiences in Merchant Center from conversions to key events. Previously, important events marked as conversions in Google Analytics were measured differently from how conversions in Google Ads are measured, leading to discrepancies between Google Ads and Google Analytics. To address this, “conversion tracking” is being redefined to align with recent Google Analytics and Google Ads updates for unified conversion reporting. From now on, the term “conversion” is used only within the ads context to track ad campaign performance and optimize bi…Daugiau... -
Product Studio is now available in 15 new countries
December 2024
Product Studio, the suite of AI-powered tools designed to help businesses create and enhance product images, is now available in 15 new countries, including the Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Mexico, New Zealand, Norway, Portugal, Romania, Slovakia, Sweden, Turkey, and Ukraine. This expansion brings the total number of countries where Product Studio is accessible to 30, building upon its existing presence in Australia, Austria, Belgium, Brazil, Canada, Germany, India, Italy, Japan, the Netherlands, Poland, Spain, Switzerland, the United Kingdom, and the United Stat…Daugiau... -
Policy update: Inconsistent language between the feed and the website
December, 2024
In December, 2024, we are relaxing the supported language policy to allow some differences between your product feed language and website language. Product information including title, description and variant information that are in a different language from your designated feed language will be allowed as long as the majority of the product data matches the feed language. However, these offers might have limited performance since the information provided will not match a user’s search terms and expectations in a given language. Elements of the checkout process that enable the user to navigate…Daugiau... -
Politinio turinio politikos naujinys
2024 m. lapkričio 8 d.
„Google“ teikia išverstas pagalbos centro versijas, tačiau jos nesiekia pakeisti mūsų politikos turinio. Anglų kalba yra oficiali kalba, kurią naudojame savo politikos įgyvendinti. Jei norite peržiūrėti šį straipsnį kita kalba, naudokite puslapio apačioje esantį išskleidžiamąjį kalbų meniu. 2024 m. lapkričio 11 d. „Google“ atnaujins politinio turinio politiką panaikindama laikinus apribojimus skelbimams, susijusiems su JAV rinkimais, kaip nurodyta toliau. Pašalinsime apribojimus JAV teikiamiems skelbimams, susijusiems su JAV rinkimais, kurie buvo pradėti taikyti uždarius paskutinius balsavimo …Daugiau... -
Politinio turinio politikos naujinys
2024 m. spalio 17 d.
„Google“ teikia išverstas pagalbos centro versijas, tačiau jos nesiekia pakeisti mūsų politikos turinio. Anglų kalba yra oficiali kalba, kurią naudojame savo politikos įgyvendinti. Jei norite peržiūrėti šį straipsnį kita kalba, naudokite puslapio apačioje esantį išskleidžiamąjį kalbų meniu. 2024 m. spalio mėn. „Google“ atnaujins politinio turinio politiką įtraukdama laikinų apribojimų skelbimams, susijusiems su JAV rinkimais, kaip nurodyta toliau. Pristabdysime skelbimų, susijusių su JAV rinkimais, teikimą JAV, kai rinkimų dieną, 2024 m. lapkričio 5 d., bus uždaryti paskutiniai balsavimo punkt…Daugiau... -
Launching a new Google Shopping
October 2024
Today on the Keyword, we introduced the new Google Shopping, which starts rolling out today in the US. This new experience will make it easier for shoppers to find the products they're looking for and create new opportunities for merchants to connect with shoppers and grow their business. A few key updates for merchants to be aware of: An enhanced shopping experience: The new visually rich, intuitive, and personalized experience elevates larger product images, popular categories, and a clean, modern feel - creating a new home for shoppers to browse, get inspired, research and find merchants on…Daugiau... -
Video generation launching in Product Studio
October 2024
Starting Oct 2024, Product Studio now offers AI-powered video creation tools to help you effortlessly produce high-quality product videos. With this new feature, you can transform existing product images into dynamic videos in just a few clicks, saving valuable time and resources. Choose the product you want to feature and select a video theme. Google’s AI-powered tool will customize the video to match your brand, enhance your images, and highlight product attributes. You can also add audio and customize the headline to promote a sales event, share your brand values, or call out what makes you…Daugiau... -
Amazon MCF integration announcement: Empowering retailers with enhanced shipping data
October 2024
We're excited to announce our upcoming integration with Amazon Multi-Channel Fulfillment (MCF). The integration is set to greatly improve how retailers using Amazon MCF display their shipping speeds on Google. The integration will provide retailers with the tools to display more accurate delivery speed estimates and improve the shopper experience by showcasing 3 days fast delivery provided by Amazon MCF service. What’s changing Facilitated merchants participation: Amazon will provide an intake form accessible in Seller Central. MCF merchants can click the form link, and provide their website U…Daugiau... -
Merchant Center Help Center now fully supports Merchant Center Next
October 1, 2024
All merchants have now been migrated to Merchant Center Next. Accordingly, we've updated the Merchant Center Help Center to primarily show Merchant Center Next content instead of classic Merchant Center Next content. What’s changed You'll now find Merchant Center Next articles by default when searching the Help Center. Some new or renamed features in Merchant Center Next include: Product Studio, a free suite of AI-powered tools to enhance product images. It's Currently available in the US, UK, Canada, Australia, Japan, and India with more regions coming soon. Data sources (previously referred …Daugiau... -
Vehicle ads have become available to advertisers in the United Kingdom
September 2024
Effective October 2024, vehicle ads will be available to all United Kingdom advertisers and will be expanded to more countries at a later date. Vehicle ads are a performance focused, omnichannel, lower funnel ad format which allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on Google.com. This format shows customers an image of the car, plus information such as make, model, price, kilometers, and advertiser name. Clicking on a vehicle ad takes the customer to the Vehicle Description Page (VDP) on the advertiser’s website, where they can per…Daugiau... -
Geriausi patarimai, kaip optimizuoti kampanijas šventiniu laikotarpiu ir ne tik, naudojant „Google“ DI
2024 m. rugpjūčio 27 d.
Vartotojų elgsena šventiniu laikotarpiu keičiasi. Tai nebėra tik juodasis penktadienis ar kibernetinis pirmadienis. Pavyzdžiui, ar žinote, kad 2023 m. gruodžio mėn. buvo aštuonios dienos, kai išlaidos buvo didesnės nei kibernetinį pirmadienį1? Nuo dviženklių išpardavimų dienų iki po švenčių priimamų pažadų naujais metais tapti naujais žmonėmis – esame pasirengę padėti numatyti netikėtus dalykus ir užtikrinti pelningą augimą ištisus metus. Atraskite naujausius produktus ir funkcijas, padėsiančius pasiekti puikius rezultatus žinomomis piko dienomis bei naujais laikotarpiais, kurių dar nežinote, …Daugiau... -
Merchant Center Next: Upgrading all retailers by September
August 2024
We're excited to announce the full rollout of Merchant Center Next, replacing the classic Merchant Center experience. By September, all retailers will be upgraded to Merchant Center Next, which includes new insights reports, generative AI imagery tools and a more intuitive interface. Last year, we introduced Merchant Center Next, our simplified platform for businesses to manage how their products show up on Google. Merchant Center Next is easier to use, lets you control how your products appear across Google, and gives you valuable insights about your business, products, and market. What's new…Daugiau... -
Policy update: British Columbia political content
August 2024
In August 2024, Google will update the Regional Restrictions under the Shopping Ads Political content policy to include regional restrictions in Canada. In British Columbia, the following is not allowed on Google platforms: Election advertising as defined under the Election Act, RSBC 1996, c 106. During the pre-campaign period, as defined by the British Columbia Election Act, ads sponsored by a third party sponsor that directly promote or oppose a registered British Columbia political party or the election of a candidate for member of the Legislative Assembly of British Columbia. During the ca…Daugiau... -
Policy update: Linked account suspension
August 2024
We’ve updated our Abuse of the network policy. What’s changing We’ve updated our prohibited practices for Free Listings to include the “Linked account suspension” status. This status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. The “Linked account suspension” status indicates that a suspended Google Ads account is linked to your Merchant Center account. You have to fix the Google Ads suspension before your Merchant Center suspension can be reviewed. Learn more about Abuse of the free listings network polici…Daugiau... -
Manage your product data sources with ease!
We're excited to announce a new set of Help articles covering the advanced data source management features in Merchant Center Next. These articles provide clear, step-by-step guidance on using these features to optimize your product data and resolve issues. We've simplified complex processes to make managing your product information easier than ever. Unlock powerful data management capabilities with the new Advanced Data Source Management add-on in Merchant Center Next. This add-on gives you access to features like attribute rules and supplemental data sources, allowing you to fine-tune your p…Daugiau... -
Product Studio country expansion and feature enhancements
June 2024
Product Studio has expanded to merchants based in the UK, India, and Japan! Now, merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP can access the suite of free, AI-powered tools to help you create high quality images that you can use across your marketing channels. Get started using Product Studio in Merchant Center Next or within the Google & YouTube app on Shopify. Product Studio also has the following updates, so you can update your product images even faster: File upload: You can now upload a new product image directly to Product Studio. After you've gene…Daugiau... -
Policy update: Restrictions on promoting deepfake sexual content
May 2024
Google is committed to fostering a safe and respectful advertising environment. In line with this goal, we are updating our policies regarding the promotion of synthetic sexual content. Effective in May, Shopping ads will no longer allow the following: Promotion of services that generate, distribute, or store synthetic sexually explicit content or synthetic content containing nudity. This includes services that create "deepfakes" and other manipulated imagery. Ads for content that provides instructions on the creation of synthetic sexually explicit content or synthetic content with nudity. Exa…Daugiau... -
Policy update: Enabling online pharmacies in Belgium to promote over-the-counter drugs
May 2024
In May 2024, Google will update the Healthcare & medicines policy for Shopping ads, free listings, local inventory ads and free local product listings to enable online pharmacies in Belgium to promote the sale of approved non-prescription (over-the-counter) drugs. In order to promote these offers, online pharmacies must be registered with the Federal Agency for Medicines and Health Products and certified by Google. Starting in May 2024, online pharmacies in Belgium can apply for certification here. For more information, see the Healthcare & medicines policy pages for Shopping ads, free listing…Daugiau... -
Politikos atnaujinimas: Brazilijos politinis turinys
2024 m. balandžio mėn.
„Google“ atnaujins savo politinio turinio politiką, kad ji atitiktų Aukštesniojo rinkimų teismo (TSE) sprendimą Nr. 23.732/2024. Šis pakeitimas įsigalios 2024 m. gegužės 1 d. Brazilijoje „Google“ platformose bus draudžiama: skelbimai, susiję su rinkimais, politinėmis partijomis, federacijomis ir koalicijomis, renkamomis pozicijomis, vyriausybės pasiūlymais, įstatymų projektais, teise balsuoti ir kitomis politinėmis teisėmis ar turiniu, susijusiais su rinkimų procesu. Ši politika taikoma apsipirkimo ir vietos prekių skelbimams Peržiūrėkite politinio turinio politikos atnaujinimą, kad nustatytum…Daugiau... -
2024 Merchant Center product data specification update
April 9, 2024
Each year, we make changes to the Merchant Center product data specification to create a better experience for people who are searching for products online. What’s changing this year? Changes beginning immediately (April 9, 2024) Introducing new product data specification attributes for AI-Generated content in Shopping ads & free listings: We’re adding new attributes that will require merchants to disclose text content that was created using generative AI. Use the structured title [structured_title] attribute and the structured description [structured_description] attribute when using AI-gener…Daugiau... -
Update: Loyalty program now available in Japan
March, 2024
The merchant point program on free listings allows you to surface redeemable points benefits to customers across Google surfaces. Point program benefits will display across different Google properties, such as Google Search, Wallet, and Maps. Merchants listing their products in Japan via free listings are eligible to use this program. Some highlights of the program include: You can showcase your logo, the number of points your customers can earn when making purchases, alongside other details of your products on Google surfaces. You can also select third party loyalty programs or payment provid…Daugiau... -
Incremental Feeds Deprecation
May 2024
This Incremental Feeds feature allowed merchants to create and maintain manual offers easily via uploading a feed file. Existing merchant feeds aren't impacted by this deprecation. They don't need to take any action to continue serving, but future feed files uploaded will need to be the standard primary or supplemental feed types. After the launch, merchants can freely use the same file they used previously using alternative upload method. Primary Feeds Some merchant feeds will be migrated to using Primary Feeds. Behaviors of Primary Feeds that vary slightly from Incremental Feeds uploads: Off…Daugiau... -
Update to Product Ratings feed specification: Review ID required
April 9, 2024
Starting on July 8, 2024, a review id (<review id>) attribute will be required for all reviews when submitting a product review feed. A review ID is a permanent, unique identifier for a product review in a product review feed. This change will allow us to support additional features in Merchant Center that will require reviews to have a unique, stable ID. After July 8, 2024, any review submitted in a product review feed without a review ID attribute will not process successfully. This will impact the serving of the review and may impact account eligibility to display product ratings on ads. It…Daugiau... -
Policy update: Vehicle ads policy update
April 2024
Starting April 2024, our Vehicle ads policies (Beta) will allow advertisers to promote vehicles with lease options on their landing pages. Here’s what’s changing Vehicle advertisers will be able to showcase both lease and purchase options alongside each other on their product pages linked to their Vehicle ads. The existing vehicle ad format itself remains unchanged. Note: Vehicle subscriptions are still not eligible for promotion through this formatDaugiau... -
Product Studio now available to merchants in Australia and Canada
March 2024
Product Studio is now available to merchants based in Australia and Canada! The suite of free, AI-powered tools helps you create high quality images that you can use across your marketing channels. The tools can generate scenes, increase image resolution and edit backgrounds. Access Product Studio in Merchant Center Next or Product Studio in the Google & YouTube app on Shopify. Today, Product Studio is only available for merchants based in the US, Australia, and Canada. Stay tuned as we look forward to expanding to additional countries throughout the year! Note: Product Studio currently only s…Daugiau... -
St. Patrick's Day themed templates available in Product Studio
Product Studio is rolling out seasonal themed templates, and with just a few clicks, you can create high-quality promotional images for different holidays. The first templates for St. Patrick's Day are now available, allowing you to quickly and effortlessly update your product images for the upcoming holiday. You can create your St. Patrick’s Day themed product images by following these steps: Go to the Product Studio page in the “Creative content” section in Merchant Center Next. Click Generate image and you will be taken to the Generate scene tab. Select the product image that you would like…Daugiau... -
Policy update: Teeth whitening products
February 2024
Teeth whitening products that contain equal to or less than 6% hydrogen peroxide or chemicals that emit hydrogen peroxide are allowed in the United Kingdom. Previously, teeth whitening products with more than 0.1% hydrogen peroxide were prohibited in the UK. The change applies to Shopping Ads and Free Listings. The restricted content policy is designed to protect customers from products that may be harmful or ineffective. We encourage merchants to review their teeth whitening products to ensure that they comply with this updated policy. Remove ads or listings of teeth whitening products that a…Daugiau... -
Preserving metadata tags for AI-generated images in Merchant Center
February 2024
If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI in the original image file. Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images. All AI-generated images must contain the IPTC DigitalSourceType trainedAlgorithmicMedia tag. Learn more about IPTC photo metadata. These requirements apply to the following image attributes in Merchant Center Classic and Merchant Center Next: Image link [image_link] Additional image link [additional_image_link] Lif…Daugiau... -
Transporto priemonių skelbimai jau pasiekiami reklamuotojams Australijoje
2024 m. vasario mėn.
Nuo 2024 m. vasario mėn. transporto priemonių skelbimai bus pasiekiami visiems Australijos reklamuotojams. Vėliau transporto priemonių skelbimai bus pristatyti daugiau šalių. Transporto priemonių skelbimai yra į našumą orientuotas, pardavimų keliais kanalais apatinio kanalo skelbimo formatas, kurį naudodami automobilių reklamuotojai gali reklamuoti visas prekių atsargas susidomėjusiems klientams, perkantiems transporto priemones sistemoje Google.com. Šiuo formatu klientams pateikiamas transporto priemonės vaizdas bei tokia informacija kaip markė, modelis, kaina, rida ir reklamuotojo vardas ir …Daugiau... -
Policy update: Inappropriate content Sensitive Events policy
February 2024
In February 2024, Free listings will update the Inappropriate content policy to clarify the definition of Sensitive Events. A "Sensitive Event" is an unforeseen event or development that creates significant risk to Google's ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent features. During a Sensitive Event, we may take a variety of actions to address these risks. Examples of Sensitive Events include events with significant social, cultural, or political impact, such as civil emergencies, natural disasters, publi…Daugiau... -
Policy update: Inappropriate content sensitive events policy
January 2024
In February 2024, Shopping ads will update the Inappropriate content policy to clarify the definition of Sensitive Events. A "Sensitive Event" is an unforeseen event or development that creates significant risk to Google's ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetized features. During a Sensitive Event, we may take a variety of actions to address these risks. Examples of Sensitive Events include events with significant social, cultural, or political impact, such as civil emergencies, natural dis…Daugiau... -
Policy update: Incorrect value: identifier exists [identifier_exists] changing from disapproval to warning
December 2023
Unique product identifiers (UPIs) define the product you're selling in the global marketplace. They uniquely distinguish products you're selling and help match search queries with your products. Prior to this change, offers would have been disapproved if they were submitted indicating an identifier does not exist for the product but there is evidence that a unique product identifier exists. After this change the offers with the Item issue Incorrect value: identifier exists [identifier_exists] will receive a warning instead of a disapproval. If product identifier requirements are not met, then …Daugiau... -
Policy update: Aggregators in the United States and Canada can now participate in vehicle ads
December 2023
Aggregators are now eligible to show vehicle ads in the United States and Canada. With that, vehicle advertisers that are aggregators, can promote their entire inventory of new and used vehicles to interested customers searching online for their next vehicle. Aggregators will need to upload vehicles from dealerships with valid licenses. Offers from unlicensed dealers are not supported. Learn more about the Vehicle ads policies.Daugiau... -
Changes to Google Analytics attribution models in Merchant Center key event tracking
Google Analytics will be sunsetting first-click, linear, time-decay, and position-based attribution models. With this change, in early 2024, Merchant Center will remove the ability to select first-click, linear, time-decay, and position-based attribution models when setting up the key event source in Merchant Center. Then, starting in April 2024, we’ll switch any key event sources still using these models to data-driven attribution. If you don’t want your key events to use data-driven attribution, you’ll be able to use the last click model. Learn more about changing your attribution model in G…Daugiau... -
Stand out on Google with the new small business attribute
People want to shop with small businesses: 84% of people say supporting local and small businesses is important to them. To help shoppers identify you as a small business, we’re making it possible for you to add a new small business attribute to your listings across Search and Maps. If you’re a small merchant using Merchant Center or Business Profile in the U.S. or the Google & YouTube app on Shopify, you can add the attribute to your account: In Merchant Center, go to the “Business info” tab under "Settings" section, then navigate to “Details” and toggle on the “small business” attribute In B…Daugiau... -
Policy update: E-juice is considered a dangerous product
November 2023
E-juice, a product designed to simulate tobacco smoking, is considered a dangerous product. As such, it is not allowed and is listed as an example under the Dangerous product policy, which applies to both Shopping ads and free listings. In simpler terms, e-juice cannot be listed on Shopping ads or listed for free because it is considered a dangerous product. This policy is in place to protect customers from buying products that could harm them.Daugiau... -
Policy update: Changes to the promotion of healthcare products in Brazil
November 2023
Creatine, carnitine, and l-carnitine can be promoted as supplements in Brazil, as long as they meet the specified dosage and labeling requirements. Artichoke Polyphenol (Polifenol de Alcachofra) products and treatments are still not allowed. This policy update affects both Shopping ads and free listings. In other words: Creatine, carnitine, and l-carnitine can now be promoted as dietary supplements in Brazil, but only if they meet certain requirements. Artichoke polyphenol products and treatments are still not allowed to be promoted in Brazil. This policy update applies to both paid and free l…Daugiau... -
Policy update: Abusing the ad network
November 2023
The Shopping ads and free listings Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software. We will begin enforcing these policies in December, with full enforcement ramping up over approximately 4 weeks. Until these policy changes are brought into effect, we will continue to enforce the current malware policy. What is changing Malicious software: The scope of the Malicious software policy is narrowed to prohibit the intentional distribution of malicious software or “malware” that may harm or gain unauthorized a…Daugiau... -
Four ways to prepare for the holiday season
August 7, 2023
Holiday season 2023 is coming soon! Here are four things you can do right now to prepare your business and help turn more shoppers into customers: 1. Showcase fast, free deliveries and easy returns Be sure to feature shipping information and, if you can, adopt practices that could appeal to holiday shoppers: free shipping, fast delivery, free and extended return policies. You can even showcase a “same-day delivery” if that’s a service you offer. Google can add your shipping speed automatically if you’re a retailer who ships to the United States. Share your carrier info with us, and we’ll calcu…Daugiau... -
Tendencijų stebėjimas „Įžvalgų“ puslapyje
2020 m. lapkričio 19 d.
Klientų elgsena keičiasi nuolat, nes žmonės prisitaiko prie naujo įprasto ritmo. Pastebėjome, kad praėjusį mėnesį gerokai padidėjo vidinio kiemo šildytuvų, pižamų ir rogių paieškų skaičius, o tokių užklausų kaip „dovana internetu“ skaičius padidėjo 80 proc., palyginti su praeitais metais.1 Norėdami padėti jums stebėti šias naujas tendencijas ir suteikti dar daugiau galimybių, per ateinančias kelias savaites pristatysime beta versijos puslapį „Įžvalgos“, kuris bus pasiekiamas visame pasaulyje. Jūsų verslui pritaikytų įžvalgų paieška „Įžvalgų“ puslapyje galėsite lengvai tyrinėti įžvalgas ir popu…Daugiau... -
Naujų akcijų paskelbimo funkcijų naudojimas, kad jus atrastų žmonės, ieškantys pasiūlymų (tik JAV)
2020 m. spalio 22 d.
Nors pasiūlymų ieškojimas nėra nauja elgsena, tačiau šiais metais pirkėjai kainas tikrina labai atidžiai. Iš tiesų, 58 proc. JAV šventinio laikotarpio pirkėjų dovanų neperka tol, kol joms nepaskelbiamas išpardavimas.1 Ieškodami konkurencingos kainos produktų, 40 proc. pirkėjų iš viso pasaulio sako, kad geriausių pasiūlymų ieško „Google“.2 Kadangi dauguma šių pirkėjų jau pradėjo dovanų paiešką, paskelbusi akcijas produktams, kuriuos parduoda sistemoje „Google“, jūsų įmonė gali daugiau parduoti. Įdėjome daugiau pastangų, kad šiuo šventiniu laikotarpiu pasiūlymų ieškantys pirkėjai lengviau jus ra…Daugiau... -
Paprastas reagavimas į realiojo laiko paklausą švenčių laikotarpiu naudojant išmaniąsias apsipirkimo kampanijas
2020 m. spalio 22 d.
Praėjusiu švenčių laikotarpiu apsipirkdami JAV pirkėjai „Google“ naudojo dažniau nei bet kurį kitą šaltinį1. Kadangi daugiau žmonių jau apsiperka šventėms, siūlome būdus, padėsiančius pasinaudoti realiojo laiko švenčių laikotarpio paklausa, vykdant išmaniąsias apsipirkimo kampanijas2. Šios naujos funkcijos padės padidinti matomumą naujiems klientams, reklamuoti prekės ženklą bei produktus raiškiųjų skelbimų failuose bei gauti vertingų įžvalgų remiantis našumo duomenimis. Matomumas naujiems pirkėjams šiuo švenčių laikotarpiu 58 proc. JAV šventėms apsiperkančių pirkėjų per praėjusį švenčių laiko…Daugiau... -
Naujovinamas „Merchant Center“, kad jūsų produktus pasiektų daugiau pirkėjų šventiniu laikotarpiu
2019 m. lapkričio 6 d.
Dabar apsipirkimo skelbimai pasiekiami daugiau nei 50 naujų rinkų (iš viso 95 rinkose), todėl galite itin lengvai išplėsti savo veiklą visame pasaulyje. Pasiekite daugiau pirkėjų iš viso pasaulio šventiniu laikotarpiu Pradėkite rodyti produktus visame pasaulyje naudodami kelių šalių sklaidos kanalus, leidžiančius taikyti pagal kelias šalis, kuriose vartojama ta pati kalba, naudojant vieną sklaidos kanalą konkrečia kalba. Pvz., įkėlus Vokietijai skirto produkto informaciją vokiečių kalba šį produktą gali būti automatiškai leidžiama rodyti kitose šalyse, kuriose kalbama vokiečių kalba, pvz., Aus…Daugiau... -
Video assets page is now available
October 2025
The Video assets page empowers you to leverage your rich video assets to reach your marketing goals and shape your brand presence on Google. The Video assets page aggregates all your videos in one centralized view, pulling them directly from their original sources without storing any copies.The Video assets page provides a set of tools to review, manage, and distribute your video assets. Its key features include: Automate video management: View existing videos aggregated for you from your website and social channels. You can also create new videos using Product Studio’s AI-powered video genera…Daugiau... -
Country and country code expansion to regional availability and pricing (RAAP)
October 2025
As of September 2025, regional availability and pricing (RAAP) is generally available in 86 countries and 22 countries on the postal code level. About Regional availability and pricing (RAAP): Regional availability and pricing lets you show product availability and variable pricing based on your business presence and the location of your customer base by providing regional overrides for the national availability and/or pricing. Learn more about regional availability and pricing. The following are the countries in which RAAP is available: Algeria, Angola, Argentina, Australia, Austria, Bahrain,…Daugiau...