The Hotel Center platform helps you optimize and manage your data feeds for Google Hotel Ads. Some of the new features include:
- View your recently added hotels and fix data issues with manual match
- View conditional rates, their history, and test them in ad preview
- View price accuracy samples per hotel and account
- Improve your price feed status and coverage
- Link and share with Google Ads accounts at the hotel level
- Improve your matched opportunities with dedicated feed metrics in the recommendations report
With the launch of Hotel Center, all campaign and bidding-related functionality will be managed in Google Ads.