1. Free booking links
    Starting on March 9, 2021, Google will begin showing free booking links for hotels all over the world. Free booking links will appear on the hotel booking module alongside paid hotel ads (indicated by the Ads badge) when Google users look at a given hotel. Booking partners won’t pay a fee for free booking links, and Google won’t collect any payment for placement or engagement with these links. Learn more about free booking links
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  2. Prohibited Practices Policy
    Google’s Hotel Ads policies are being updated to include a new Prohibited Practices Policy. This policy will start being enforced on December 14, 2020. 
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  3. Hotel Ads Center subaccount deprecation
    With Hotel campaign management now in Google Ads, Hotel Ads Center subaccounts are no longer needed for providing access to feeds and ads management separately. Subaccounts will be removed starting May 18, 2020, and users will no longer have access to subaccount views and data as of June 7, 2020. Ads serving from subaccounts will stop serving on June 30. Subaccount Google Ads linking Starting May 18, 2020, Google Ads linking at the subaccount level will be transferred to the parent Hotel Center account ID in Google Ads. Campaigns that are using the subaccount ID will be moved to the parent Hotel Center account ID and continue serving. Learn more about the new Google Ads linking experience in Hotel Center Brand and Icon assignments and tools Starting May 18, 2020, existing icons, brands, and Book on Google group assignments associated with a subaccount ID will be migrated to the parent account Hotel Center ID and will continue to serve. The Icon Upload and Brand Assignment tools will be removed. Please contact our team to update your icon or brand assignments after June 7, 2020. Account access As of June 7, 2020, subaccount users will no longer have access to their subaccounts. The parent account owners will continue to have access to manage your Hotel feeds and Google Ads account links. Please work with the parent account owners if you need access to your Hotel feeds and Google Ads account link settings.
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  4. New support path for Hotel Ads
    December 5th, 2019
    Starting December 9th, 2019, the support alias will no longer function as a support contact for your Hotel ads. For future Hotel Ads technical support, you can contact us through our form or request to chat with a support specialist. This change was made in an effort to better streamline support requests and get you connected with the right specialist more quickly. 
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  5. Announcements tab now available
    November 26, 2019
    You can now find information on the newest features and changes to your Hotel Center account in the Announcements section of the help center. Check back for the latest updates! 
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