With free booking links, your booking site can appear across Google when users search for hotels. You can connect with more travelers and drive more bookings at no cost.
Free booking links display your site name or hotel name along with the room rate for the itinerary selected, allowing you to show the best rate to travelers. When users click on your link, they’ll be taken directly to the landing page you provide. Learn more about what makes up a hotel booking link
If you’re an existing Hotel Center partner and you’re participating in Hotel Ads, you’re automatically eligible to show free booking links. Any property with a bid in a hotel campaign, available rates, and a landing page will be eligible. There’s no cost for clicks on free booking links, and a minimum bid is only used as a signal for eligibility. Bids also have no impact on the ranking of free booking links. Your hotel ads will continue using the set bid price.
New hotels and booking partners
Hotels and hotel booking partners who don’t have a Hotel Center account but are interested in getting started with free booking links should visit our starter guide. If you’re a hotel owner that uses a reservation system, you may already be connected to Google through your provider. Please check with them, and they can set up your booking links for you.
Hotel free booking links use a variety of signals to determine which links are best to show users. These signals include consumer preference, value offered to the user, landing page experience, and historical accuracy of the prices provided to Google as measured in our Price Accuracy Policy. Google’s commercial relationship with the free booking link provider has no effect on ranking, nor can anyone pay for a higher ranking. Participation, or non-participation, in Hotel Ads does not impact ranking of free booking links either. Learn how to optimize your free booking links with our best practices
You can view your free booking link performance data in your Hotel Center account in the "Reports" section. Learn more about free booking link reports
If you want to track clicks using a third-party web analytics tool, you can add a dynamic landing page variable that lets you know when a click came from an ad or a free booking link. Learn more about tracking for free booking links
1. How are free booking links different from existing hotel ads?
2. Why are my paid ads showing below free listings?
3. Can a partner appear in both paid and free booking links for a single impression?
4. If I don’t have a Hotel Center account, how do I opt-out of free booking links?
Hotel owners without a Hotel Center account can either:
- Contact your integration partner and ask to opt out your property.
- Stop sending your price for that hotel to the integration partner. This will also stop hotel ads from serving for that property.